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Home » Fitness » Branding Fitness: New CKO Kickboxing Gym in Westerleigh Section of Long Island Signs 350 Members Before Grand Opening

NEW YORK, Oct. 1, 2012 /PRNewswire/ --CKO Kickboxing, one of the fastest growing health fitness franchises, showed how a powerful brand can help a new fitness franchise get off to a fast start as its new gym in Westerleigh section of Staten Island has signed up more than 350 people already even though their Grand Opening won't take place until Sunday, October 7, 2012.

The new cardio kickboxing gym is located at 1267 Forest Avenue at the corner of Jewett and features 50 heavy bags in its spacious 4,000 square foot facility. The high quality, cross training gym provides a family friendly setting to Staten Island's north shore residents who are looking for an alternative to Pilates, yoga, martial arts and spinning classes.

"We're excited to offer cardio boxing classes in Westerleigh," said John Miceli, owner and partner. "We are building on the CKO brand. We are thrilled with the way things have worked out."

Even before the doors to the gym opened on June 23, 100 people had signed up. Another 150 signed up during the first month.

"People know and trust the CKO Kickboxing brand, especially in the New York-New Jersey region, which has more than two dozen locations," said Joe Andreula, Founder of CKO Kickboxing, one of America's fastest growing franchises according to industry standard Entrepreneur Magazine, which included the kickboxing gym franchise in its Franchise 500 list of best franchises.

"We have grown fast for a few reasons. First, because the CKO Kickboxing workout is an efficient total body workout wherepeople get results.The workout appeals to men and women of all ages.Second, we make sure our members feelcomfortable andthat they belong.Our classes are go at your own pace andwefocus mainly on the fitness aspect of kickboxing asapposed tothe martial art. We ensure all members are taught the proper kickboxing techniques so they exercisesafely and can maximize theirworkout," Miceli said.

He cited strong business training and management support from the franchise as another reason for fast growth.

"We attribute our success to the operating model,our marketing strategy and our members.CKO Founder Joe Andreula and his workout and business model provided the necessary training andoperating procedures to pave the way to becominga successful business," he said.

"We did local print advertisementsin Valpak, Shopaholic and Clipper. However, we feel ourbiggest and most effective marketing contributions are our members. They know how effective the workout is. They also continue to expressto us how theyenjoy their experience in our club, which makes themeager to tell their family and friends.Our member referral system is crucial for our club's success."

Fitness kickboxing has been shown to be excellent forimprovingthe cardiovascular system, strength,flexibility and reduces stress.

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Branding Fitness: New CKO Kickboxing Gym in Westerleigh Section of Long Island Signs 350 Members Before Grand Opening

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Home » Fitness » Branding Fitness: New CKO Kickboxing Gym in Westerleigh Section of Long Island Signs 350 Members Before Grand Opening