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Apr 27

Covid-19 has supercharged the rise of online workouts – Quartz

Fitness Comments Off on Covid-19 has supercharged the rise of online workouts – Quartz

Vanessa Packer got out of her boutique fitness studios just in time.

Packer founded modelFit, a workout designed and branded to do just what it sounds like, in 2014, when boutique fitness was on an upswing. For $40 per class at modelFits Soho studio, New Yorkers could strive for long, lean limbs like Karlie Kloss, Chrissy Teigen, or Taylor Swift, all noted modelFit acolytes. By 2016the same year two of SoulCycles founders cashed out for about $90 million a piecemodelFit was opening a second studio in Los Angeles. But in November of last year, Packer, sensing a shift in the fitness economy, let the leases on modelFits studios expire.

Meanwhile, 7,000 miles away in central Wuhan, China, a seafood vendor went to the hospital with worsening symptoms from what he initially thought to be a cold. It turned out to be one of the first known cases of the contagious, mysterious illness we now know as Covid-19.

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Covid-19 has supercharged the rise of online workouts - Quartz

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