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Home » Fitness » Eat the Frog Fitness opens in Ashburn | Business – Loudoun Times-Mirror

When Julie and Travis Green of Ashburn were searching for a fitness studio franchise to open in Loudoun County, they discovered an up-and-coming brand called Eat the Frog, which launched in Arizona in 2017.

Eat the Frog offers around-the-clock access to the workout studio with both virtual and coach-led small group classes. Every eight weeks, clients complete a fitness assessment to track their progress and goals. The training and business model were developed by Bryan Clay, an Olympic Decathalon Gold Medalist in 2008, who teamed up with his friend and businessman Joe Culver.

In an interview with the Times-Mirror, Clay said he developed Eat the Frog because he wanted to create his own studio around the group fitness concept but he wanted to do something different than what was already out there.

I'm passionate about fitness and know it well. I wanted to bring the best things about personal training and group fitness together in one place. We are aiming to create something to change people's lives and something I can be proud of a personalized approach to group fitness. It's been fun so far, Clay said.

Clay said most people are looking for a quick fix. Instead, he hopes to create a community that instills consistency and discipline with regular workouts.

Fitness is cumulative. When you start to feel your body respond, you can improve your quality of life and we will help develop a long term fitness plan to change your life, Clay said.

Each workout is designed for low impact, but high intensity so there is less risk of injury and it produces quick results, said Julie Green.

A fitness guru who has taught at studios around the area for many years, Julie Green liked the fact that Eat the Frog studios are open 24/7 so it would not restrict when people could come and take a class.

She also appreciated that their business model provides every client with a fitness assessment when they come in the door. This way, people can set goals and then be reassessed every eight weeks to see how they are progressing.

Each class can be done at your own pace, so it attracts different levels who can all be in the same class at the same time and at various ages, she said.

Eat the Frog Fitness Broadlands opened Nov. 4. It is located at 43170 Southern Walk Plaza next to Rubino's Pizza.

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Eat the Frog Fitness opens in Ashburn | Business - Loudoun Times-Mirror

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Home » Fitness » Eat the Frog Fitness opens in Ashburn | Business – Loudoun Times-Mirror