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Oct 10

Elite Fitness Plus has it all covered for golfers

More and more, golfers understand the relationship between fitness and success.

That correlation prompted Mike Davis, president and CEO of Elite Fitness Plus a 15,000-square-foot training center in Westlake Village to put together a golf-related fitness program designed around the concepts created at the Titleist Performance Institute in Carlsbad.

For more than a year, Elite Fitness has offered its clients the chance to work with TPI-certified trainers. In the program, trainers use a series of tests to identify any physical factors that are limiting a golfer's performance.

Instituting the TPI program was the first step in Davis' plan to offer a complete range of golf programs.

The latest step came earlier this year when the Elite Fitness Plus opened a Golf Lab adjacent to the facility's main workout area. Elite's Golf Lab has all the new-age gadgets, including a launch monitor to test a player's swing speed, clubhead speed and launch angle.

"So many of our clients are into golf that we want to be able to provide them with the tools they need to enjoy the game more," Davis said. "With our TPI program, we were able to help golfers from the neuromuscular aspect, but we needed to add the Golf Lab to be able to offer a comprehensive approach to golf swing. Now we're able to help from the swing analysis end along with the fitness side."

While having the proper equipment is crucial for the program's success, according to Davis the biggest key was hiring PGA Tour instructor Joe Musser to run it.

"He brings so much personality and enthusiasm to the job," Davis said. "This is a service-based industry and Joe is a real people person, who also really understands the golf swing and the equipment we've got here."

Musser found he had a talent for golf early in life. But the daily grind and the belief he felt he wasn't progressing fast enough led Musser to burn out.

He quit golf and moved to Mammoth. For several years he spent his days on the ski slopes, both teaching and skiing. He came down off the mountain and enrolled in a technical school with an eye on working in the IT field.

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Elite Fitness Plus has it all covered for golfers

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