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Fitness center focuses on helping moms, other women get healthy – East Valley Tribune
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Burn Boot Camp, a fitness center that focuses on workout camps for moms and other women, plans to expand to 10 new locations in the Valley by 2020.
The fitness company already has one center in Gilbert.
Burn Boot Camp offers free child care services for moms and an environment where all women can feel comfortable working out.
CEO Devan Kline cofounded Burn Boot Camp with his wife in 2012. They had their first session in a North Carolina parking lot.
Their camp quickly grew to 250 clients in the first eight months, he said.
At that point, my wife and I realized we really had something going here, Kline said.
Kline fell in love with Arizona while playing minor league baseball in the San Francisco Giants organization and living in Scottsdale, he said.
I knew once we started expanding nationally that I wanted it to be a target area, Kline said.
Along with free child care, another aspect to Burn Boot Camp that makes it appealing is that no workout is ever the same or repeated, Kline said. Each session is 45 minutes long and is filled with dynamic, high-energy five-minute workouts.
The sessions focus on strength training with bursts of cardio to burn more calories, Kline said.
Each day also focuses on exercising a different part of the body so clients wont overwork any of their muscles.
The facilities dont have any workout machines inside but have other equipment that are incorporated into the sessions, like battle ropes, kettle balls and sliders.
We like to say that we dont have machines because we are machines, Kline said.
Each Burn Boot Camp environment is geared toward positivity and empowering women, he said.
Its about being real, being raw and really allowing the women to open up, Kline said.
Kevin Platt, head trainer and manager at the Gilbert center, joined the Burn Boot Camp team a year ago to help change womens lives, he said.
I kind of realized if I could change a moms aspect on fitness then I could change the whole familys aspect on it, too, Platt said.
Platt teaches camps while also giving focus meetings to each client to help them track their weight and teach them how to come up with a diet that fits their own lifestyle, he said.
We dont just have a one set plan for everybody because it really depends on the person, Platt said.
Similar to the diet plans, each workout has modifications so that every person can do them no matter what level of workout experience they have.
Everyone goes at a different pace, but the difficulties will go up and down depending on which modification you choose, Platt said.
The gyms do offer co-ed classes at the end of the day, when women like to bring their husbands or significant others.
It usually doesnt last because the guys generally cant keep up, Platt joked.
Desiree Bethel, 35, has attended sessions at the Gilbert location since it opened.
Bethel said she has noticed that she is stronger and has lost almost 30 pounds, she said.
Ive never liked working out, but I love coming here, Bethel said.
Bethel has two sons that she will occasionally drop off in the daycare after school so she can work out.
Bethel had tried exercising at other gyms but could never keep up a regular routine, she said. Even though she came in with very little experience, she has noticed that her energy has increased dramatically and said she plans to keep attending the camp.
There are seven tiers of membership prices depending on what the client wants. The lowest price for a membership is $99 per month.
Kline said he believes that women in the valley will quickly realize that there isnt any other workout program like Burn Boot Camp.
The reason we can grow organically in 24 months from seven units to 251 is because we are truly and uniquely different, Kline said.
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Fitness center focuses on helping moms, other women get healthy - East Valley Tribune
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