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Apr 26

Fitness center plans move to Menomonee Valley redeveloped building – Milwaukee Journal Sentinel

An industrial building at 1601 W. St. Paul Ave. would be the new home for BrewCity CrossFit under a proposal pending before city officials.(Photo: Google Images)

A fitness center plans to move to a redeveloping street within Milwaukee's Menomonee Valley, mainly to avoid noise complaints.

BrewCity CrossFit wants to move to around 10,000 square feet within a 20,000-square-footindustrial building at 1601 W. St. Paul Ave., according to plans filed with the city Board of Zoning Appeals.

The business, which provides classes in weightlifting, gymnastics and other fitness activities, would be in the same former industrial complex as Third Space Brewing LLC. That craft brewery opened in November at 1505 W. St. Paul Ave.

Also, BrewCity would be near an industrial building, at 1418 W. St. Paul Ave., that is being converted into the new offices for Plum Moving Media, a video production business now located in the Historic Third Ward.

BrewCity opened six years ago within a former candy factory, at408 W. Florida St.,that was zoned to allow a fitness center.

That Walker's Point building was later sold to a developer, and in 2015was converted to BrixApartment Lofts.

New residents began complainingabout the sounds and vibrations from weightlifting and other activities at BrewCity, according to the zoning board filing.

So, BrewCity owner Daniel Noonan started looking for a new home "where we would not disturb neighboring residents or businesses," the filing said. BrewCity earlier this year moved from the Brix building to temporary space at Grand Avenue mall.

The St. Paul Ave. site needs a use variance from the zoning board to allow BrewCity to operate there.

"If we are not allowed to operatein buildings like thisproposed location due to the zoning district, and can't operate in buildings that are zoned for designated health club use due to noise issues, it is next to impossible for us to operate anywhere in the City of Milwaukee," the filing said.

If the zoning board approves the proposed fitness center, BrewCity would move to the Menomonee Valley location as soon as possible, Noonan said Wednesday.

The board is to review the variance request at its May 4 meeting.

Tom Daykin can be reached at tdaykin@jrn.com

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Fitness center plans move to Menomonee Valley redeveloped building - Milwaukee Journal Sentinel

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