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May 15

Fitness guru Kayla Itsines teams up with Instagram stars to launch app-based workout – as the social media star … – The Sun

SHE is arguably the worlds biggest fitness star worth 38 millionand named in Time magazines Top 30 Most Influential People on the Internet in 2016 and now Kayla Itsines has added another string to her bow.

Shesteamed up with two more of Instagrams most-followed fitspos to launch what is promising to be one of the biggest online fitness programmes to date.

If you are just beginning your health and fitness journey, I have one tip for you. Do it for the right reasons. You need to do things because you want to. Not because someone made you feel uncomfortable and you are trying to prove them wrong, not because you want to impress someone, not because you want to beat someone and certainly not for a boy or girl. You need to want to do these things for YOU, because YOU want to be better, faster, stronger, happier and healthier. Yes, some things may motivate you, but don't let them be the only reason you do something. Treat you body right, you deserve it. http://www.kaylaitsines.com/app #bbg

A post shared by Kayla Itsines (@kayla_itsines) on May 13, 2017 at 10:41pm PDT

Kayla Itsines, 25, Kelsey Wells 27, and Sjana Elise Earp, 23, are thought of as incredibly influential women in their own right within the fitness community, and with a combined social media following of 20 million worldwide never before has a fitness programme started life with such a following.

Called SWEAT, the programme is an app-based course downloaded directly onto your smartphone.

Already being dubbed the Netflix of fitness from personalised meal plans and video workout routines to step trackers and hydration monitors, the app is the first of its kind to offer such extensive plans worldwide.

Kayla Itsines

Each of the programmes trainers has a different speciality to help with your own personal goals.

Kayla is a high intensity plyometric and resistance trainer and her own plan, the Bikini Body Guide, claims to have transformed the figures of over 25 million women.

Kelsey Wells specialises in post-pregnancy training, while Sjana Elsie Earp is SWEATs resident yogi, teaching you how to stretch, tone and sweat your way fitter and healthier.

Recipes, meal plans, workouts, tips and guidance are all provided as well a video feature and the apps videos allow you to workout alongside each trainer, checking your form and pushing you through your workout.

The app will start with 750 exercises to choose from and over 400 recipes while users can also use automated shopping lists and meal preparation guides.

CEO and founder of SWEAT, Tobi Pearce, also Kaylas long term partner, says: I wanted a place that offers a wider community of women a way to connect with one another and share their journey.

I was determined to educate and empower not just some women, but women of all shapes, sizes and preferences to live their healthiest life.

This desire set me on my path to develop SWEAT as it is now, and motivates me for what it will be in the future.

Kayla Itsines 6.8million followers

Kayla Itsines

Kayla revolutionised the way women approach fitness across the globe all via Instagram.

The personal trainers success as an online trainer helped make Kayla the fourth richest female in Australia and saw her become the first fitness star to ever grace the pages of Vogue magazine.

Born in Adelaide, South Australia, Kayla gained her social media following after she began uploading pictures onto Instagram to show her clients how to work out.

She shared their incredible transformations and soon has people wanting to know her secrets.

Referred to by her huge fanbase as The Bible, when Kayla launched her Bikini Body Guide or BBG her career took off.

Now shes released her new BBG Stronger weights programme, available exclusively in the new SWEAT app.

The idea is that women no longer need to fear approaching weights in the gym and can lose weight and tone up with her guidence.

Kelsey Wells 779,000 followers

Kayla Itsines

Fitness blogger Kelsey runs Instagram feed My Sweat Life and is a female empowerment and Post Pregnancy training expert.

She rose to fame online after posting pictures of her incredible transformation from post-pregnancy figure to gym-honed.

She made a name after urging her followers to screw the scale as she showed how her weight increased as her body has become more lean and toned.

Kelsey, from Houston, Texas, advised people to stop getting hung up on the number on the stupid scale.

Kelsey, whose has a son Anderson, three, says: I have never been more comfortable in my own skin than I am now.

And if I didnt say #screwthescale long ago, I would have gave up on my journey [sic].

Kelsey has created her new post-pregnancy SELF (Strong Empowered Life through Fitness) program, the first of a series of programmes she has developed exclusively for the SWEAT app.

It is designed to help women feel strong and empowered and assist mums to regain their strength after having children.

Sjana Elise, 1.3 million followers

Kayla Itsines

Lifestyle blogger and qualified Yoga teacher Sjana hails her success on social media as helping her overcome depression.

The 23-year-old was once admitted to a psychiatric ward after a failed suicide attempt but turned her life around to become one of the most influential yogis on the planet after learning to overcome her illness.

Sjana from Newcastle, New South Wales, Australia, tried to kill herself when she was just 16.

After hospital treatment and returning home, and found social media, and credits it with helping her move on with her life.

Motivated by the many benefits that yoga provides to women, inside and out, Sjana has now released her first ever yoga program, Body And Mind (BAM) on SWEAT.

Taking just 28 minutes to complete each sequence, this programme helps women transform their body, ability and mind in 12 weeks.

SWEAT is available to download available on iOS and Android http://www.sweat.com/app

We recentlyshared the worlds easiest workout and today Towie star James Argent revealed the secrets to his slimmed-down physique.

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Fitness guru Kayla Itsines teams up with Instagram stars to launch app-based workout - as the social media star ... - The Sun

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