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Home » Fitness » Olympic Games Give 24 Hour Fitness® Members Extra Boost to Reach Personal Fitness Goals

SAN RAMON, Calif.--(BUSINESS WIRE)--

Watching the Olympic Games can help motivate people to pursue their personal fitness goals, a new club member poll by 24 Hour Fitness suggests. As a proud official sponsor of the United States Olympic Committee (USOC) and Official Fitness Center Sponsor of the U.S. Olympic and Paralympic Teams, 24 Hour Fitness recently polled more than 400 of its members to learn their opinion toward and the effects of the Olympic Games on members fitness lifestyles.

According to the poll, a majority of 24 Hour Fitness members are motivated by the Olympic Games (89 percent) and often turn their inspiration into action, giving their fitness routines a boost. The most popular ways the Olympics Games motivate members include:

The poll also found members are more often inspired when they have insight into an athletes personal journey to the Olympic Games. A majority of respondents (71 percent) find personal stories about Olympic athletes overcoming hardship especially motivating. And, if given an opportunity to have a behind-the-scenes glimpse into the Olympic Games, many would prefer to see an athletes warm-up and training routines, rather than other high-profile, restricted-access events such as medal ceremonies or life in the Olympic Village.

As the Olympic Games draw near, 24 Hour Fitness members, guests and fanswill have a chance to experience how U.S. Olympic athletes train. Proudly partnering with three U.S. Olympic and Paralympic athletes, known as Team 24 Hour Fitness Athletes, the company will release fitness tips and exclusive signature workouts developed by the elite team, which includes water polo player Tony Azevedo (2008 Olympic silver medalist), Paralympic track & field athlete April Holmes (2004 bronze medalist and 2008 gold medalist) and beach volleyball player Kerri Walsh (2004 and 2008 Olympic gold medalist). Also joining Team 24 Hour Fitness, is 24 Hour Fitness employee and USA Track & Field athlete, Rubin Williams.

The signature workouts, designed to demonstrate what it takes to train like an Olympic athlete and inspire others to achieve their own unique fitness goals, will be made available at 24hourfitness.com/goteamusa. Additionally, 24 Hour Fitness clubs across the nation are offering Team USA Boot Camps, inspired by the training routines of U.S. Olympic athletes now through Aug. 3.

We have been a United States Olympic Committee sponsor since the Athens 2004 Summer Olympic Games, and through our research we know that the Olympic Games motivate our members to live healthier and exercise more, said Carl Liebert, president and chief executive officer, 24 Hour Fitness. We are proud that our sponsorship not only supports hundreds of Olympic athletes and hopefuls, but also provides our nearly 4 million members with inspiration to reach their own fitness goals.

As an official Olympic sponsor of Team USA, 24 Hour Fitness also worked closely with the USOC to design and outfit the High Performance Training Center (HPTC) a state-of-the-art training facility located in East London where hundreds of our nations top athletes will train and prepare to compete for the gold. 24 Hour Fitness selected 27 of its employees to serve as Fitness Ambassadors to staff the HPTC in support of Team USA.

To learn more about 24 Hour Fitness, its U.S. Olympic Team sponsorship and to view the Team 24 Hour Fitness Athlete Signature Workouts, visit 24hourfitness.com.

About the Member Poll

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Olympic Games Give 24 Hour Fitness® Members Extra Boost to Reach Personal Fitness Goals

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