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Home » Fitness » Planet Fitness offers 'judgment-free zone'

WORCESTER Upon walking into Planet Fitness, Worcesters newest fitness center, members will not find bulky weight-lifters or intense triathlon trainers. The gym, whose motto is a judgment-free zone, instead promotes pizza nights and bagel mornings.

The Planet Fitness club, one of more than 550 in the United States, strives to create a fun, comfortable and noncompetitive environment for people while they exercise.

We want this gym to be inclusive, said Jonathan Epstein, co-owner of the club. We want our members to feel welcome. This gym targets the 90 percent of the population who dont have the time to exercise daily.

The new branch, which recently opened in Webster Square, includes more than 100 Cybex cardio machines and 20 televisions in the main training room. The 20,000-square-foot gym is larger than the average Planet Fitness facility. In addition, the club has weight lifting machines but, in keeping with the judgment-free zone, does not have dumbbells that weigh more than 75 pounds.

Planet Fitness also has a lunk alarm. If members feel that they are being judged in the gym they can set off a loud alarm that flashes and is intended to reprimand the offender. Lunks are proclaimed by Planet Fitness to be people who grunt as they lift weights, loudly drop weights or judge other members in the gym.

Planet Fitness is a great place for people to get started (exercising), Mr. Epstein said. The lunk alarm overcomes barriers that most people face while exercising.

Planet Fitness also features tanning booths and a full tanning salon in the back, as well as massage chairs, a 12-minute abdominal station and a 30-minute express circuit station.

The club is owned and operated by Core Development and Management, the largest Planet Fitness franchise group in Massachusetts. Its key directors include Mr. Epstein, Chief Executive Officer Brian Kablik and Chief Directing Officer William Whelan.

Planet Fitness was founded in 1992 in New Hampshire. It began franchising in 2003 and now has at least 2.3 million members in more than 250 locations. For the past five years it has been ranked as one of the fastest-growing private businesses in the United States.

Membership rates are $10 a month with no commitment. The club also offers a Planet Fitness Black Card for $19.99 a month that includes free guest privileges, unlimited tanning, use of the massage chairs and access to all Planet Fitness clubs in other locations.

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Planet Fitness offers 'judgment-free zone'

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Home » Fitness » Planet Fitness offers 'judgment-free zone'