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Home » Fitness » Planet Fitness opens in College Square Mall – Citizentribune

Those who made the $2.2 million investment to bring Planet Fitness to Morristown were accurate in their estimations the newest franchise location in Tennessee would be open by late March.

The gym opened on Monday at College Square Mall.

Chris Cavalo, principle partner at Planet Fitness Growth Partners, predicted the time frame in October 2016 when construction was in full swing.

The 11th location of Planet Fitness in Tennessee took over the space once occupied by Dixie Pottery. The space had been leased for a time by Belk for storage purposes, but has now experienced a full metamorphosis, purple style.

More than 80 pieces of cardio equipment including 35 treadmills, all in a row and 70 pieces of strength and weight resistance equipment fill the modernized space that also houses 20 television screens.

The scene offers a purple wow factor to new members and visitors alike when they first walk in the facility.

We are excited to be a part of the community, Kali Roscoe, regional manager for Planet Fitness, said this morning. The community has really welcomed us, and were happy to be here.

Membership sign-ups were offered, both online and at a mall kiosk, while construction was underway, resulting in more than 1,500 new memberships to the franchise.

Many wasted no time in taking tours of the new place.

We have seen a ton of members come in, and weve seen quite a few new faces from the community as well, Roscoe said.

Amenities at the College Square location include the lounge-like atmosphere of the Black Card Spa, an area available to black card members of Planet Fitness. The space includes rooms with equipment including hydro massage beds, massage chairs, tanning beds and the enticingly named total body enhancement equipment.

The enhancement equipment utilizes red light technology to bring collagen to the surface of the skin, as well as a vibrating platform for a low intensity core workout to aid in breaking up lactic acids formed by intense workouts out in the gym area. The technology prevents excessive soreness and improves performance during the next workout, according to Roscoe.

The design of the new location is typical of Planet Fitness franchises.

No matter which location our members visit, they will feel the same environment and culture, Roscoe said.

The culture of Planet Fitness is geared toward both casual and serious workouts We are here to provide a world class experience for our members, Roscoe said. People have been really excited about the stair climber machines. I think our members are really excited about getting in and using the equipment.

The gym has tentative plans to hold a grand opening celebration sometime in June for the community, in partnership with the Morristown Area Chamber of Commerce. Roscoe said people are welcome to stop by and visit in the meantime.

Were excited to be in Morristown and to be a part of the community. The community has really welcomed us and were happy to be here, Roscoe said. This is a considerable investment in a market this size, and we are here to serve the members and the community.

The ownership team consists of six partners who have established 47 Planet Fitness franchises in Tennessee, Maryland, Florida and Washington.

We are one of the largest franchisees for Planet Fitness, Cavolo said in October.

Growth Partners have won the Franchise of the Year award and the Developer of the Year award. Smaller communities are a big draw for the group, Cavolo said.

Even though we are a franchise, we work very hard not to feel like a large company, he said. We work to become involved in the community, especially with organizations like the Boys and Girls Club. We also offer free memberships to law enforcement. We want to be a good corporate citizen.

The renovation was completed by Crane Construction of Nashville, in partnership with local sub-contractors. Chairs and tables were provided by Daniel Paul Chairs in Morristown.

Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of Sept. 30, 2016, Planet Fitness had more than 8.7 million members and more than 1,200 stores in 47 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. More than 90 percent of Planet Fitness stores are owned and operated by independent business men and women.

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Planet Fitness opens in College Square Mall - Citizentribune

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Home » Fitness » Planet Fitness opens in College Square Mall – Citizentribune