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Mar 22

Planet Fitness to Bud Light: Hold my beer? – Must Read Alaska

Fitness Comments Off on Planet Fitness to Bud Light: Hold my beer? – Must Read Alaska

Another photo of a male in the womens locker room at Planet Fitness in Fairbanks has emerged on X/Twitter, adding fuel to the public relations fire that broke out across the country after the gym cancelled the membership of a Fairbanks woman who photographed the man shaving in the womens side of the facility.

In the latest photo, the man was dressing near other women. This photo was evidently taken by an anonymous member of the gym and shared with Libs of TikTok, a channel on X/Twitter that shows radical liberals as they actually are. Libs of TikTok has nearly 3 million followers.

Fairbanks conservative Patricia Silvas story was featured on Gutfeld on Fox on Wednesday evening, anchoring a segment on Vanishing Boundaries.

Greg Gutfeld, who provides sardonic commentary on the news of the day, said that boundaries that have kept us safe and happy are beginning to disappear.

First, he said, society eradicated the boundaries between male and female, between logic and irrationality, between reason and delusion. Boundaries give us meaning. Without them, were done Planet Fitness sided with the offender. They call their gyms judgment free zones, and so canceled the womans membership. Planet Fitness, yeah, more like Planet [expletive deleted].

Thats a lot of free publicity for Planet Fitness. Gutfeld averages 1.51.8 million viewers per night on his shows.

Planet Fitness stock valuation has remained wobbly this week, having lost a quick $400 million in valuation after the Silva video made the rounds on social media and in news outlets such as the Daily Mail and the New York Post. Mainstream media outlets in Alaska have remained silent.

Shares popped back in trading on Thursday morning as investors saw a buy the dip opportunity or as investment firms sought to shore up a crashing stock.

But the public relations damage continues online, as popular social media influencers have called for a boycott of Planet Fitness, which is standing by its policy of allowing men to use womens locker rooms. Its still to early to know if Planet Fitness will go the way of Bud Light, which hired a transexual male who portrays the persona of a teenage girl as the brands spokesperson.

That marketing move cost AB InBev, the parent company, and its shareholders. By August, its United States revenue had fallen 10%, as consumers stopped buying Bud Light, the company reportedreported in a statement. Revenues fell $395 million North America during the quarter, compared to the previous year. Even today, AB InBevs stock value, $59.73, is only what it was in 2012, having not recovered from the culture war it started with Dylan Mulvaney.

Wall Street Silver, an account on X/Twitter that has 1.2 million followers, posted the question, Is it time to give Planet Fitness the Bud Light treatment? #BoycottPlanetFitness. Many responding said they are canceling, but theres no data yet to back that up; the company will need to report to shareholders at its next earnings call, which has not been announced. Its latest filing with the Securities and Exchange Commission is at this link.

See the article here:
Planet Fitness to Bud Light: Hold my beer? - Must Read Alaska

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