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Aug 26

Quarantine 15? Cryotherapy and CBD Combine to Create a Powerful TIDL Wave Back to Fitness – PRNewswire

LOS ANGELES, Aug. 25, 2020 /PRNewswire/ -- Amongthe challenges that the COVID-19 pandemic has brought upon many is the lack of access to the normal exercise routines that were once regular. The adjustment to the home gym has gone well for some, but for others the sedentary lifestyle was inevitable. Presently, however, awareness around health and wellness is at an all-time highfor many reasons.TIDL, a fitness forward brand created by TheAnthosGroup, has timed its launch perfectly to assist those looking to get back on their fitness journey.

With an expertise incannabinoidscience and CBD, TIDL combines plant-based therapy with exercise science mechanisms known to aid in recovery, such ascryotherapy. "It is not just a CBD product, and it is not a pain distraction, like many OTC products," said Dr.CohinKakar, Chief Scientific Officer of TIDL, "TIDL is in a class of its own, catering to the athlete that wants clean and long-term recovery through innovative science."

The flagship product is a topical spray, enhanced with 360-degree spray technology that is touch-free and delivers a coolingcryo-therapeutic effect without the residue. Additionally, the product is packaged with a powerful organic ingredient package that includesphytocannabinoids, like CBD, to assist athletes in recovery after strenuous exercise. While the cooling effect delivers immediate pain relief, the organic ingredients strive for long-term healing by addressing inflammation. "When you decrease inflammation, you decrease pain. Inflammation is the number one source of pain throughout the body," said Dr.AkashBajaj, Pain Physician and TIDL Medical Director. The TIDL team believes that through assisted recovery, consumers will be more likely to exercise regularly, knowing that they can return pain-free.

TIDL products will focus on the entire journeyfrom workout preparation, optimal performance, and enhanced recovery. "Our foundation is built on science. Finding ways to utilize that science and make it beneficial for the consumer is what drives all of our brands in their specific niches," saidBadalShah, Chief Executive Officer. The AnthosGroup also has a medical brand,CytoCBD, which is being used in pain clinics all over the country. "TIDL retains the same medical quality, but we have tailored it for the fitness enthusiast," saidShanUmer, President.

Athletes from all over the country have also started to incorporate TIDL into their regimens. JamalLiggin, Pro-Athlete Performance Coach, says"TIDL provides an explosive sensation of instant relief, perfect for any athlete." Others featured on the website include U.S. Olympians, Professional Fighters, FitnessInfluencers, and other major league athletes.

TIDL is a brand of The AnthosGroup, a vertically integrated company with facilities and offices in Oregon, California, and Illinois. Visitwww.tidlsport.com.

Cryotherapy in Sports Medicine:https://www.thieme-connect.com/products/ejournals/html/10.1055/s-0043-114861

Media Contact: CohinKakar, CMOPhone: (888) 778-2986Email: [emailprotected]

Related Images

tidl-hemp-powered-cryotherapy.jpg TIDL Hemp-Powered Cryotherapy Topical Spray The TIDL Topical Spray is enhanced with 360-degree spray technology, allowing for touch-free full-body application with no residue or mess.

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Quarantine 15? Cryotherapy and CBD Combine to Create a Powerful TIDL Wave Back to Fitness - PRNewswire

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