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The Best Fitness Gifts: ClassPass Forecasts The Top Workout Trends And Products For 2020 – Forbes
Fritz Lanman and Payal Kadakia of ClassPass
Whether youre a die-hard loyalist to your current gym (in fact, half your closet consists of their merch) or prefer hopping from studio to studio (Liftonic today, BollyX tomorrow), its always helpful to know the latest trends in exercise, wellness and health.
ClassPasspartners with more than 25,000 boutique studios and gyms worldwide to create their monthly subscription, so its safe to say the company has their pulse on whats trending across every corner of the fitness industry. This year, the startup added wellness experiences to its membership offerings, including massages, meditation, saunas, cryotherapy and more.
We met with Payal Kadakia, founder and chairman ofClassPass, and Fritz Lanman, CEO, to get their insider perspective on the future of fitness and wellnessand the biggest trends we should expect in 2020.
More thanone in three business travelers worldwidewill add at least one personal component to a business trip this year, and more companies are addingwellness programsto their benefits suites. The convergence of these two trends means that its easier to stay fit while traveling for both work and leisure. Its also a fantastic way to explore a new city.
Attending boutique fitness classes anywhere from Singapore to London to Memphis is one of my favorite ways to experience the unique flavor of a city, said Kadakia. Its not only fun; its also a great way to see new parts of the city, connect with locals and studio owners and learn about cool new trends that are emerging in one part of the world but havent yet made their way to LA or NY.
BEIS
The water-resistant fabric lining and bottom shoe compartment will make it easier for you to pack your gym essentials for your next work trip or getaway.
High-intensity interval training sessions are some of the trendiest classes of the year.ClassPassdata shows that HIIT classes, as well as boxing classes and strength training, have climbed the charts in popularity both before and after work.
Megaformer Pilates is also a growing trend. The zero-impact, full-body workout involves taking as few reps as possible without a break in order to focus on strength, balance and alignment. So far in 2019,ClassPassusers have already attended over a million megaformer classes, marking a 38.6% year-over-year increase in reservations at studios such as BodyRokandCore40.
Tory Sport
Inspired by gym uniforms from the 1970s, Tory Sport's latest activewear (which was unveiled at a fashion meets fitness workout at NYFW 2019) is lightweight and designed for low to medium-impact workouts. The cross-back allows for a full-range of motion for pilates or boxing workouts yet maintains support.
Dont be surprised in 2020 if more of your friends suggest meeting up for a boxing class before brunch.
Also, the gym is no longer just a quick stop between work and home. Group classes have now replaced happy hour as the perfect opportunity to catch up with friends in a healthier setting, and data proves that social workouts keep you accountable.People are 26% less likely to cancel a workout if it means inconveniencing a friend and are 25% more likely to test out a new type of exercise if they bring a friend along, says Lanman. His team has added new social features to the ClassPass app that make it easy toshare completed workouts with friends and plan new classes together.
Whether youre competing against a friend in an intense 45-minute cycling class at the Peloton studio or gritting your teeth through an OrangeTheory class, working out has become social.
Society 9
Wrapping up your hands then lacing up your gloves can eat up time. These gloves come with "Lace and Loops" which are designed to allow you to self-lace your own boxing gloves so that you can make it to work on time.
More gyms and studios are taking active steps to help people of all ages and fitness levels reach their goals and feel included and good about themselves while doing so.
When I startedClassPassyears ago, boutique fitness classes were a new trend, so most of the people who attended them were fitness enthusiasts like myself, says Kadakia. Today, independent fitness studios and many gyms are broadening their offerings so that everyone of every age, body type and fitness level feels encouraged and supported.
If youre just getting started on your fitness journey, consider looking for an impactful but welcoming class such as yoga or consider a class like trampolining that will feel more like play and less like work. Theres a class out there for everyone.
Lululemon
This featherweight, breathable top is completely seamless to keep you comfy and prevent chafing. You dont need to worry about your sweat or scent, since it features technology to prevent odor-causing bacteria from forming on the shirt.
Long gone are the days when people adhered to the same, structured fitness routine day in and day out. ClassPassdata shows that a majority of its members attend at least ten different studios and gyms within their first year. People are more likely than ever to engage in a range of activities because they want their workouts to feel fun, dynamic and less like workouts, commented Lanman.
Create & Cultivate
Stay on top of your goals and keep all your meetups and workouts organized in a planner. This 2020 calendar includes a #BOSSboard section where you can brainstorm and sketch your plans after a creativity-sparking workout.
Its increasingly popular to take a midday class, according toClassPassdata. With workplaces relaxing their lunch policies and more people working remotely, lunchtime workouts are on the rise, especially at workplaces that offer convenient on-site options orcorporate wellness benefits.
The always-on generation is pushing back and saying I that may always be online, but that doesnt mean Im always reachable. If you want me to perform my best, I need the freedom to escape for a quick midday refreshbe it in the form of yoga, HIIT or power cycling, said Kadakia.
Two added benefits are making this trend more viable: 1) an increase in workplaces permitting relaxed wardrobes, and 2) an increase in studios offering shorter express classes so members have the opportunity to work out, eat and still be back at their desk within an hour.Many of this years popular new gyms offer classes that are only 45 minutes in length; and in fact platform-wideClassPassusers were 33% more likely to book a 45-minute or shorter class in 2018 than they were in 2017.
Everlane
If you work out before or in the middle of your workday, the work clothes you wear are just as important as your workout ensemble. Youll need low-maintenance yet appropriate office staples that are easy to slip in and out of. These pants are made of comfortable four-way stretch cotton, yet have a side zipper and seam details that add a touch of polish to your outfit.
For decades, gyms and exercise equipment providers and studios focused on one singular component of fitness: weight loss. Today, mainstream fitness goals are as multifaceted as the people working toward them.
Just as every soul is different, so are their needs for nourishment. Ive met tons ofClassPassmembers who work out to overcome health issues, breakups and even unbelievable grief, said Kadakia. Their stories inspire us and fuel our excitement about coming to work every day. We expect more fitness entrepreneurs and instructors to design classes and experiences that help people to find the physical and emotional balance they seekwhether its to cope with a bad boss, spark some creativity or to train for their next Iron Man.
Rhone
Your workout is a great time for digital detoxing. But if you aren't ready to leave your phone at home or even in your locker, Rhone makes workout shorts for men that are designed with a front media pocket that fits most small and medium-size phones. Put your phone away and find balance during your next workout.
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The Best Fitness Gifts: ClassPass Forecasts The Top Workout Trends And Products For 2020 - Forbes
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