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Aug 13

There will no longer be a print version of Men’s Fitness | New York … – New York Post

The glossy print version of Mens Fitness will be no more, its owner American Media Inc. said Friday, in the latest sign that mens magazines are losing their mojo.

An AMI spokesman said the publishing giant whose other titles include Us Weekly, Star and the National Enquirer will continue with a digital version of Mens Fitness, but sources said the magazines remaining editorial staff has been laid off.

In a cost-cutting move four months ago, many of the Mens Fitness staff of 24 had already been combined with another AMI title, Muscle & Fitness. The number of layoffs following Fridays move was estimated to be fewer than a dozen.

The plan will be to fold the unfilled Mens Fitness subscriptions into Mens Journal, which AMI acquired only in June from Wenner Media. Mens Journal also will return to publishing 12 times a year, after getting cut back to 10 in its last year under Jann Wenner, and its circulation will be pumped up by 66 percent to 1.25 million.

The category leader remains Mens Health, which is part of Rodale, a privately held, family-run publishing empire that is now on the block. Mens Health has a monthly circulation of 1.8 million, according to the Alliance for Audited Media.

AMI CEO David Pecker had said earlier he would be interested in acquiring Mens Health, but Fridays move would seem to indicate he has instead decided to bolster his existing properties to do battle with Mens Health.

Before the moves, Mens Fitness had a total circulation of 716,797. Mens Journal had a circulation of 735,674.

Pecker acquired the money-bleeding Mens Journal from Wenner Media only a few months after he had paid $100 million to buy celebrity rag Us Weekly from Wenner.

Unlike with the Us Weekly deal, Pecker said he was keeping the entire Mens Journal staff and planned no layoffs. But last month, Mens Journals editor-in -chief, Mark Healy, was quietly let go by AMI, and Greg Emmanuel was installed as the magazines chief content officer.

Its clear, as evidenced by numerous third-party research studies, that todays affluent men are looking for, and eager to invest in, curated experiences and adventures, Mens Journal chief revenue officer Jay Gallagher said. AMI believes Mens Journal is well-positioned to meet these consumer demands.

The new Mens Journal will hit the newsstands with the November issue, featuring heavier paper stock and more fitness coverage added to its adventure travel format, the company said.

Read more from the original source:
There will no longer be a print version of Men's Fitness | New York ... - New York Post

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