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Home » Fitness » Time IV Fitness opens in downtown Duluth | Duluth News Tribune – Duluth News Tribune

After two decades as a personal trainer in other people's gyms, Fitch opened his own brick-and-mortar fitness studio last month at 115 W. First St.

"Everywhere you go, in almost every gym, you see improper form, and you know they're going to hurt themselves or not get anywhere, they're going to waste their time," said the 42-year-old Marine Corps veteran. "So being able to help them out is amazing."

Fitch knows finding time to do some crunches can cause a time crunch, so one of his signature offerings at Time IV Fitness is the 15-minute lunch class modeled after a bootcamp workout.

"If you say, 'I'm going to work out after work,' you dread it all day," Fitch said. "But if you can do things for people like the lunch crunch," then maybe they'll see there's time after all.

Backstory

Fitch was raised in Duluth, and though he has a body-builder's physique today, he says he struggled with obesity through childhood until discovering freestyle BMX in his teens.

"I practiced and lost some weight and thought there's really something to this exercise stuff, right?" he said.

Going into the Marines right out of high school, he really started to focus on fitness including a stint training others in Korea when he was stationed there and the Corps gave him a big boost toward his eventual career.

"As you're transitioning out, they're really supportive," Fitch said. "They want to know what you want to do next, and get you into a career."

So he went to school for exercise science and started along the path that would see him working for every corporate fitness chain in Minnesota. All the better to see what makes them tick, what makes them successful in their own way.

Fitch came back to Duluth from the Twin Cities in 2011 after his father was diagnosed with cancer; he would lose his brother and father within the next year.

"It was just me and my mom and I thought hey, I'll stay here," he said.

While working as a trainer at the Duluth YMCA, Fitch started planting seeds for his own studio, which took over the spot Z Studio (now Ignite Studio) vacated this winter. He said it's usually pretty foolish to start a gym right before the weather finally improves and people want to stay outside, but with his offerings he felt the timing would be fine. It's all in the timing, really.

"I can have classes at 4 in the morning if I want," he said. "For the lunch crunch class you come here for 15 minutes and get out."

Fitness hub

The name, Time IV Fitness, does allude to Fitch's mission to meet people on their schedule. But using the Roman numeral also pays homage to his father, who was a horologist a watchmaker.

"That kind of pays tribute to him," Fitch said.

There was still a sense of newness to the place earlier this spring, with its fresh coat of white paint and exposed wood flooring lighting up the studio that is sparsely populated with fitness machines.

Aside from classes, Fitch uses the space to work one-on-one with clients for a typical rate of $1 a minute, though the training doesn't stop when they walk out the door.

"The training is important but the nutrition is so paramount the accountability," he said. "I send daily text motivation messages for people, and they can come in and talk about challenges they're facing this week."

Fitch noted the location works well, as he finds himself among a growing number of healthy businesses downtown.

"It's starting to be kind of a little fitness hub," he said, pointing to the nearby Superior Kettlebell Gym and Jem Yoga on First Avenue West; Cold Fusion, Ignite Studio and Edge Pilates on Superior Street; and Personal Best Pilates, the YMCA and Protein Pub on West First Street. "The foot traffic around here is amazing."

Kristi Stokes, president of the Greater Downtown Council, agreed.

"It's great to see that downtown continues to grow as a destination for health and fitness. We have one of the greatest recreational opportunities with the Lakewalk right outside our doorsteps, and that provides some amazing synergy with our health and fitness industry."

Time IV Fitness

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Time IV Fitness opens in downtown Duluth | Duluth News Tribune - Duluth News Tribune

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Home » Fitness » Time IV Fitness opens in downtown Duluth | Duluth News Tribune – Duluth News Tribune