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Jul 26

U.S. Olympic Committee, 24 Hour Fitness Celebrate Opening of Team USA’s High Performance Training Center at University …

Fitness Comments Off on U.S. Olympic Committee, 24 Hour Fitness Celebrate Opening of Team USA’s High Performance Training Center at University …

LONDON--(BUSINESS WIRE)--

The United States Olympic Committee and 24 Hour Fitness, a proud official sponsor of the USOC and Official Fitness Center Sponsor of the U.S. Olympic and Paralympic Teams, celebrated the opening of Team USAs High Performance Training Center at the University of East London Docklands with a ribbon cutting ceremony on July 26, 2012 at 3 p.m. BST.

Two U.S. Olympians, the USOC, USA Basketball and 24 Hour Fitness were on hand to welcome the nations best athletes to this state-of-the-art training facility developed to help the 2012 U.S. Olympic Team train and compete to the best of its ability in London.

As a proud USOC sponsor since 2004, we are honored to host this special day with our partners in support of Team USA, said Carl Liebert, president and chief executive officer, 24 Hour Fitness. It is our hope that this world-class training center, elite support team and equipment from 24 Hour Fitness provides our nations best athletes with the tools they need to prepare and compete at their best as they pursue gold.

Also announced today was the extension of the relationship between 24 Hour Fitness and the USOC. 24 Hour Fitness will continue to sponsor the U.S. Olympic and Paralympic Teams through the 2016 Olympic Games in Rio de Janeiro, Brazil.

24 Hour Fitness has been a valuable contributor to the U.S. Olympic Movement through its sponsorship of the USOC, our NGBs, and its support for our High Performance Training Centers, said USOC CEO Scott Blackmun. This continued partnership reflects the companys commitment to assisting Americas athletes as they pursue their Olympic and Paralympic dreams, as well as its commitment to supporting all Americans with their personal fitness goals. We thank 24 Hour Fitness for its continued support.

Ribbon Cutting Ceremony of HPTC

The ribbon cutting ceremony was hosted by 24 Hour Fitness President and CEO Carl Liebert and USOC Chief Marketing Officer Lisa Baird who welcomed the following special guests:

We are honored to help celebrate the opening of the world-class HPTC, said Jerry Colangelo, Chairman, USA Basketball. 24 Hour Fitness will provide tremendous resources to support the training needs of the 2012 USA Basketball Mens and Womens Teams competing during the Olympic Games.

24 Hour Fitness worked closely with the USOC to plan, develop and outfit the HPTC, which was designed and built to meet the training needs of Team USA as they prepare for competition in London. Additionally, the company assigned a team of 27 Fitness Ambassadors to staff the facility to ensure athletes have the tools and support they need for optimal performance during the Olympic Games. Selected from more than 21,000 employees in more than 400 24 Hour Fitness clubs across the U.S., this elite team was chosen based on merit, performance and their successful track record in helping people reach their fitness and performance goals.

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U.S. Olympic Committee, 24 Hour Fitness Celebrate Opening of Team USA’s High Performance Training Center at University ...

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