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Dec 18

UFC Fighter Stephen Thompson On Partnering With AI-Fitness App Freeletics And How Technology Has Changed MMA – Forbes

Fitness Comments Off on UFC Fighter Stephen Thompson On Partnering With AI-Fitness App Freeletics And How Technology Has Changed MMA – Forbes

UFC Fighter Stephen Thompson has partnered with AI-Fitness app Freeletics in looking to bring his ... [+] training program and techniques to the mainstream.

Technology affects sports in many ways, but its impact on athletes training habits and preferences has been particularly pronounced. For exercise beginners, working out and training effectively can be daunting and joining a gym for a personal trainer can be costly or difficult to fit into busy lives. As a result, having a virtual personal trainer, utilizing technology to bring expert training techniques straight to the home, is growing in popularity.

With the New Year around the corner, fitness-related businesses benefit from the infamous resolutions and one company in the fitness space is looking to take advantage. Freeletics is a free fitness app that adapts a users personal training preferences around their schedule, fitness level of experience and other personal goals to get in better cardiovascular shape. These can include losing weight or toning ones physique. There is also a paid component to the app as well.

The AI-based health and fitness app is announcing today a partnership with Ultimate Fighting Champion (UFC) fighter Stephen Wonderboy Thompson. By collaborating with the decorated fighter, users will benefit from Thompsons years of experience, taking advantage of his insights and techniques, which would cost hundreds of dollars per hour at a training facility or working out like a top MMA fighter. Thompsons workouts will be added to the over 900 variations of workouts within the app that allow athletes to train any muscle groups. Most of the workouts last between 10 to 25 minutes and can be adapted to an on-the-go lifestyle.

For Thompson, the brand association is a strong match, given his fighting background and family lineage. He was training and learning almost as soon as he started karate at the age three. He grew up in his family gym and has been learning fighting techniques and proper ways to train ever since. Ranked #8 in the UFC welterweight division, Thompson feels that he is a perfect fit for the AI-based training app as he can harness the companys message of turning people into a better version of themselves through his endless hours of fine-tuning his body. His kickboxing record is 57-0.

Im very excited about partnering with Freeletics and being able to partner with their growing platform, Thompson told me recently. I have had a lot of ups and downs in my career and I feel I strongly relate to many people out there looking to train and strive to be a better version of themselves through fitness.

The collaboration will feature a co-created Freeletics Training Journey, a 12-week personalized workout experience, aptly named Enter the Cage. The workout includes guides based on Thompsons own personal routine and can be tailored to individual fitness levels and body type. The Freeletics fitness coach utilizes AI to customize these training plans and to adjust them based on the feedback by each user after every single workout. All workouts are bodyweight-only HIIT (high-intensity interval training) and require no gym or equipment.

Thompson is also excited about the alignment with the AI-based fitness company as he has seen the impact technology has had on drastically changing the way athletes in his sport train and study their opponents.

Technology has certainly changed the game when it comes to training and how I have prepared recently as opposed to earlier in my career, Thompson said to me. I can now have lots of video of my opponent nearly instantly on my phone and I can track my personal cardio data at a level of detail that wasnt around when I first was getting started. I feel like technology plays a major role in all facets of how I train and prepare for fights.

Freeletics has grown exponentially since its founding in Germany in 2013. It is currently the top fitness app in Europe and alignment with athletes like Thompson, with a strong presence in the United States, should boost worldwide adoption. The company closed a $45 million round led by some of the industrys major players, such as FitLab, Causeway Media Partners, and JAZZ Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures, Ward Ventures, and Tony Robbins. These investors are affiliated with several of the most influential professional sports franchises, including the San Francisco 49ers, Boston Celtics, Cleveland Cavaliers, and Los Angeles Dodgers.

It is a great milestone for Freeletics to embark on this journey with Stephen Wonderboy Thompson, said Freeletics CEO Daniel Sobhani in a statement on the partnership. By focusing on his unique training philosophy and strong personality, we will be able to provide even more training variety in our portfolio and serve new audiences with the inspiration, guidance, and education required to reach their long-term goals. We look forward to helping even more people pursue their health and fitness journey in the new year with such a talented athlete.

With technology changing every aspect of fitness training, it isnt surprising to see strong user growth by a number of the earlier startups in the space. To have access to training plans and the regiments of world-class athletes like Thompson, more athletes are likely to join platforms like Freeletics in an effort to make training more efficient and effective through technology.

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UFC Fighter Stephen Thompson On Partnering With AI-Fitness App Freeletics And How Technology Has Changed MMA - Forbes

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