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Home » Fitness » USA Basketball and 24 Hour Fitness Announce New Marketing Partnership

SAN RAMON, Calif.--(BUSINESS WIRE)--

USA Basketball announced today a new partnership with 24 Hour Fitness that makes the fitness club industry leader an Official Partner of the USA Basketball Mens and Womens National Teams. This marks the second time 24 Hour Fitness has partnered with USA Basketball.

24 Hour Fitness first partnered with USA Basketball in 2008, just before the Olympic Games in Beijing when the victorious Mens and Womens National Teams won gold medals. To celebrate the new partnership, the company will host a tip-off event in London during the 2012 Summer Games with Jerry Colangelo, USA Basketball Chairman and Mike Krzyzewski, USA Basketball Mens National Team Head Coach.

24 Hour Fitness has a proven history of helping world-class athletes train and perform at the highest levels, said Colangelo. By teaming with USA Basketball, 24 Hour Fitness will provide best in class resources for the talented players from the USA Basketball Mens and Womens National Teams competing at the London 2012 Olympic Games this summer.

As a proud official sponsor of the United States Olympic Committee and Official Fitness Center Sponsor of the U.S. Olympic Team, 24 Hour Fitness will host the tip-off event with USA Basketball at the USOCs High Performance Training Center (HPTC) in East London. Sponsored by 24 Hour Fitness, the HPTC is where hundreds of athletes, including the USA Basketball Mens and Womens National Teams, will train and prepare for the 2012 Olympic Games. 24 Hour Fitness worked closely with the USOC to plan, develop and outfit the state-of-the-art facility, which was designed and built to meet the training needs of Team USAs world-class athletes.

"In our 30 year history, 24 Hour Fitness has been fortunate to support many great teams and athletes, said Carl Liebert, 24 Hour Fitness President and CEO. "We were there with USA Basketball in Beijing to celebrate their success in bringing home gold medals in 2008, and we are honored to continue this legacy as the teams prepare for the 2012 Olympic Games in London. We look forward to once again helping our national teams stay on top of their game and supporting their continued success. Go Team USA!"

Through the partnership, 24 Hour Fitness, a health club industry pioneer with a rich basketball history including its recent partnership with the world-famous Harlem Globetrotters, will have the ability to promote the partnership in 24 Hour Fitness clubs and through USA Basketball games, media and special events. In July, 24 Hour Fitness clubs across the country will post signs highlighting the exciting partnership. Additionally, the company will run an employee contest, awarding top-performing managers with tickets to one of the two U.S. exhibition games for the USA Basketball Mens and Womens National Teams.

About USA Basketball

Based in Colorado Springs, Colo., USA Basketball is a nonprofit organization and the national governing body for men's and women's basketball in the United States. As the recognized governing body for basketball in the United States by the International Basketball Federation (FIBA) and the United States Olympic Committee (USOC), USA Basketball is responsible for the selection, training and fielding of USA teams that compete in FIBA sponsored international basketball competitions, as well as for some national competitions. Since 2008, USA Basketball mens and womens teams have compiled a sterling 134-6 win-loss record in FIBA or FIBA Americas competitions. USA teams are the current mens and womens champions of the Olympics and the FIBA World Championships; FIBA womens U19 world champions; the mens and womens title holders for the FIBA U17 World Championships; and the mens and womens U18 and U16 FIBA Americas champions. USA Basketball currently ranks No. 1 in all five of FIBA's world ranking categories, including combined, men's, women's, boys and girls. For further information about USA Basketball, go to the official Web site of USA Basketball at http://www.usabasketball.com and connect with us on facebook.com/usabasketball , twitter.com/usabasketball and http://www.youtube.com/therealusabasketball.

About 24 Hour Fitness

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USA Basketball and 24 Hour Fitness Announce New Marketing Partnership

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Home » Fitness » USA Basketball and 24 Hour Fitness Announce New Marketing Partnership