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Jul 7

Kajal Aggarwal and Vicky Ratnani unveil Brand Licensing Program at HGH India 2024 – Mediabrief

Partnering with Swag, a brand licensing company for creating and establishing some of Indias most prominent celebrity-led brands, Kajal Aggarwal aims to bring her visionary home design ideas to life under her brand Kateeka.

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Her Brand Licensing Program promises to integrate traditional artistry with modern design sensibilities. She aims to develop premium home lifestyle products that resonate with both heritage enthusiasts and modern homeowners.

Kajal Aggarwalsaid, At this stage in my life, focusing on Home Lifestyle categories comes naturally. I am deeply passionate about the vibe and design aesthetics that shape our homes. I am looking forward to bringing my home design ideas to fruition through my brand and am excited to meet and engage with industry leaders at HGH India to explore potential collaborations.

HGH India also enabled the launch of Chef Vickys transformative journey into kitchenware through a collaboration with Swag. This initiative marks Chef Vickys ambitious foray into the kitchenware sector.

Chef Vicky Ratnani, said, I wanted to translate my global experiences into creating products that resonate with Indian households while offering a chic, international aesthetic.

His Brand Licensing Program is poised to redefine kitchenware, leveraging his deep understanding of culinary essentials to inspire cooking aficionados nationwide.

Could not have been a better platform to launch its brand licensing programs as HGH India has been working with the home improvement sector for over a decade now. It is the only trade show that is designed to connect Indian and global home product brands and manufacturers with the Indian domestic market.

The show integrates home textiles, home decor, home furniture, and houseware under one roof to provide sourcing solutions to retailers, distributors, importers, architects, interior designers, and institutional buyers, keeping upcoming design trends in focus.

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Kajal Aggarwal and Vicky Ratnani unveil Brand Licensing Program at HGH India 2024 - Mediabrief

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