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May 2

Jessica Simpson: Just Another Celeb Capitalizing on Her Pregnancy

Motherhood pays, at least for celebrities. But it can be particularly lucrative for those who may have fallen off the conventional Hollywood gravy train.

Jessica Simpson had her baby on Tuesday, which means the new mom is now at least 9 lbs., 13 oz. closer to quieting the chatter about her pregnancy weight gain.

The actress/country singer/fashionista and her fianc, former football star Eric Johnson, welcomed daughter Maxwell Drew in Los Angeles, reporting on Simpsons blogthat they were elated to meet their baby girl. This has been the greatest experience of our lives!!

(MORE: Jessica Simpsons Pregnancy Weight: Why Everyone Has an Opinion)

Pregnancy, of course, is the easy part. Now the hard work begins the round-the-clock feedings that blur one day into the next, the sleep deprivation. And the pressure to slim down seemingly overnight.

While plenty of observers took Simpson and her generous weight gain to task one ob/gyn called her an absolute porker she got backup from celebrity mom Tori Spelling, who urged critics to lay off, and Sarah Palin, who was so miffed she told Todays Matt Lauer she would have wanted to punch [naysayers] in the neck.

But this isnt merely about respect for maternity; its about money. Simpson chunky or not is a shrewd businesswoman. If for no other reason than her commercial chops, shes got to kiss her hankering for buttered Pop Tarts goodbye: in December, Simpson reportedly inked a million-dollar deal with Weight Watchers to serve as a spokesperson post-pregnancy. The company is apparently giving her a year to drop her pregnancy pounds before it features her in a national ad campaign, according to Us Weekly.

(MORE:How Moms Weight Before Pregnancy Can Affect a Babys Brain)

Last month, in a piece about the sniping over Simpsons weight, I wrote:

Nine months on, nine months off is the slogan pregnant women often hear about how long it will take them to slough the baby weight. In truth, Simpson will likely drop her excess pounds much quicker if she cares to. Celebrities are renowned for losing their baby bulk seemingly before they even leave the hospital, with the help of teams of trainers and dietitians. If Simpson partakes in the same low-fat fare that actress-cum-natural-foods-guru Bethenny Frankel consumed after she gave birth in May 2010 a muffin for breakfast (arent muffins typically dense with oil?) and BBQ chicken and half a sweet potato for dinner she can kiss 35 pounds goodbye in two brief months! Frankel was featured in a photo link entitled Jaw-dropping post-baby bodiesthat was ironically inserted in the same Us Weekly post that featured Spelling and Palin telling Simpson critics to get lost.

Link:
Jessica Simpson: Just Another Celeb Capitalizing on Her Pregnancy

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