Search Weight Loss Topics:

Home » Long Term Weight Loss » This Man Believes He’s Created Nutritionally "Perfect" Powdered Food – Men’s health UK

Julian Hearn, founder of Huel, is a pragmatist. His first health company a platform that tested every diet to help users choose the right one was noble but too complicated to survive. So, he followed it with the simplest idea he could think of: powdered food. He called it Huel: just add water and the resulting human fuel has what Hearn calls the optimal balance of carbs, fats, protein and micronutrients. Today, Huel has sold 100 million meals. But is eating for pleasure really the enemy of good health?

Huel isnt a liquid. Its solid food ground down to remove the water. When you do that, you also remove the bacteria, so it has a long shelf life. We have pea, brown rice, flaxseed and oats, mixed with a vitamin-nutrient blend and natural flavourings. So, you add water to consume it, but its not a liquid. A vital part of the digestive process is releasing enzymes that help to break down the food in your digestive system. Huel has to be broken down all were doing is getting to that part quicker. We also make bars and granola, for people who want something to chew.

We focus solely on nutrition, so some people have said that, yes. But we think that the pursuit of pleasure can be a negative: people can develop addictions to things that give them pleasure, but arent good for them. Pleasure is a short-term thing, but happiness is a long-term goal. Thats what we prefer to focus on. A healthy mind and a healthy body can lead to that kind of long-term happiness.

Theres a balancing act. If we say most people have 21 meals a week, how many of those actually fit that mould? Maybe a Sunday lunch, and evening meals. Instead of replacing those, Huel is therefore your most inconvenient meals. By using Huel, you might free up the time to cook for friends and family. I have Huel for breakfast and lunch in the working week, then sit down for a family meal in the evening. I often dont use Huel at all on the weekends.

"The pursuit of pleasure can be a negative: people get addicted to things that aren't good for them"

People have a lot of anxiety about whether or not theyre eating the right food. One week, you can read about protein-heavy diets being good; the next week, the story might be that too much protein is bad for you. First and foremost, Huel is a foodstuff optimised for nutritional benefits. I come to work in the same outfit everyday it simplifies things. Huel does the same for your meals.

Yes, and a lot of those foods are optimised for taste, not nutrition. Nutrition should be the primary purpose of food, not texture and taste.

Not really, theyre just the most popular. Were a direct-to-consumer business, so we get a lot of feedback. Weve had everything from, This makes me feel like a kid again, to, This has radically changed my life and I feel so much better. Mind and body are deeply connected. If one suffers, so does the other. If youre eating a lot of the wrong things and have a bad diet, you can feel, well... shitty.

We have several new products in the pipeline. Following some feedback, we recently launched a Black Edition powder, with half the level of carb and more protein. And were not afraid of the competition. Weve sold millions of meals, but weve still reached less than 1% of the population in Europe, America and Japan. So, we see absolutely massive potential.

Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox.

SIGN UP

Read more here:
This Man Believes He's Created Nutritionally "Perfect" Powdered Food - Men's health UK

Your Full Name
Your Email
Your Phone Number
Select your age (30+ only)	30313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120
Select Your US State	Select Your StateAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWashington,DCWest VirginiaWisconsinWyoming
Program Choice	Select Your ProgramInjectable HGHInjectable TestoteroneInjectable SermorelinInjectable Weight LossInjectable HCG DietInjectable Vitamins
Confirm over 30 years old	Yes
Confirm that you resident in USA	Yes
This is a Serious Inquiry	Yes
Message:

Home » Long Term Weight Loss » This Man Believes He’s Created Nutritionally "Perfect" Powdered Food – Men’s health UK