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David Kirchhoff still trembles and sweats at the sight of ice cream.

Perhaps thats what makes him the perfect person to run Weight Watchers, one of the biggest weight-loss companies in the world. He knows what its like to struggle with the scale, and now he can say he wrote the book on it literally.

Mr. Kirchhoff, 45, president and chief executive officer of Weight Watchers International Inc., spent a grand total of nine years losing about 45 pounds. He became a member of the Weight Watchers program after becoming an employee of the company in 1999. At that time, he was clinically obese, weighing 242 pounds, with high cholesterol. Over the next nine years, he set about losing the excess weight, including after being named company CEO in 2006.

During that time, he learned a thing or two about how to get motivated, why men shouldnt be afraid of talking about weight-loss struggles, and why its important to never feel deprived all topics he covers in his new book, Weight Loss Boss. He spoke to The Globe and Mail about the lessons he has learned, and why people should cut Toronto Mayor Rob Ford, who recently gave mixed messages about his public commitment to lose 50 pounds, some slack.

Its time for men to talk about their body issues

Mr. Kirchhoff said he was inspired to go public with his weight-loss story because so few men do. Weight-loss companies and products have typically been geared toward women, but men are just as affected by issues related to being overweight or obese.

I will admit at first it felt a little bit off and vulnerable to put myself out there, Mr. Kirchhoff said. Yet I think in a positive way the discussion around obesity is becoming less and less focused on weight and body image and more and more focused on the health. The reasons for doing that are as strong for men as they are for women.

The ground appears to be shifting, he said, with more men being targeted by weight-loss companies and also more willing to talk about the issue.

Taking nearly a decade to reach goal weight isnt a bad thing

Mr. Kirchhoff said the most positive feedback he has received about his book is over the fact he stuck with his weight-loss plan, even though it took nine years to lose 45 pounds and reach his goal.

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Weight-loss tips from someone who should know

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Home » Lose Weight Fast » Weight-loss tips from someone who should know