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May 10

100M Fuel $20B Weight Loss Industry

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The annual revenue of the U.S. weight-loss industry, including diet books, diet drugs and weight-loss surgeries.

The number of people on diets in the United States. Dieters typically make four to five attempts per year.

The percentage of customers consuming weight-loss products and services who are female.

The amount of time spent on daily exercise by people who lost and kept off at least 30 pounds of excess weight for five years.

The number of people with morbid obesity in the United States who had bariatric surgery in 2009.

The average cost of bariatric surgery, which reduces the size of the stomach.

The average salaries paid to celebrity endorsers of major weight-loss programs.

The amount of money celebrity endorsers, on average, earn per pound lost.

Cost for a week-long (six night) weight-loss program at Beau Rivage Palace, a luxury hotel in Lausanne, Switzerland. The program includes massages and personal training sessions and discourages deprivation.

The number of glasses of wine per day allowed to guests of the Beau Rivage Palace weight-loss program.

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100M Fuel $20B Weight Loss Industry

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