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When trying to lose weight, its natural to want to see quick results. So when the number on the scales drops rapidly, it seems like were on the right track.

But as with many things related to weight loss, theres a flip side: rapid weight loss can result in a significant loss of muscle mass, as well as fat.

So how you can tell if youre losing too much muscle and what can you do to prevent it?

Muscle is an important factor in determining our metabolic rate: how much energy we burn at rest. This is determined by how much muscle and fat we have. Muscle is more metabolically active than fat, meaning it burns more calories.

When we diet to lose weight, we create a calorie deficit, where our bodies dont get enough energy from the food we eat to meet our energy needs. Our bodies start breaking down our fat and muscle tissue for fuel.

A decrease in calorie-burning muscle mass slows our metabolism. This quickly slows the rate at which we lose weight and impacts our ability to maintain our weight long term.

Unfortunately, measuring changes in muscle mass is not easy.

The most accurate tool is an enhanced form of X-ray called a dual-energy X-ray absorptiometry (DXA) scan. The scan is primarily used in medicine and research to capture data on weight, body fat, muscle mass and bone density.

But while DEXA is becoming more readily available at weight-loss clinics and gyms, its not cheap.

There are also many smart scales available for at home use that promise to provide an accurate reading of muscle mass percentage.

However, the accuracy of these scales is questionable. Researchers found the scales tested massively over- or under-estimated fat and muscle mass.

Fortunately, there are three free but scientifically backed signs you may be losing too much muscle mass when youre dieting.

Losing a lot of weight rapidly is one of the early signs that your diet is too extreme and youre losing too much muscle.

Rapid weight loss (of more than 1 kilogram per week) results in greater muscle mass loss than slow weight loss.

Slow weight loss better preserves muscle mass and often has the added benefit of greater fat mass loss.

One study compared people in the obese weight category who followed either a very low-calorie diet (500 calories per day) for five weeks or a low-calorie diet (1,250 calories per day) for 12 weeks. While both groups lost similar amounts of weight, participants following the very low-calorie diet (500 calories per day) for five weeks lost significantly more muscle mass.

It sounds obvious, but feeling tired, sluggish and finding it hard to complete physical activities, such as working out or doing jobs around the house, is another strong signal youre losing muscle.

Research shows a decrease in muscle mass may negatively impact your bodys physical performance.

Mood swings and feeling anxious, stressed or depressed may also be signs youre losing muscle mass.

Research on muscle loss due to ageing suggests low levels of muscle mass can negatively impact mental health and mood. This seems to stem from the relationship between low muscle mass and proteins called neurotrophins, which help regulate mood and feelings of wellbeing.

Fortunately, there are also three actions you can take to maintain muscle mass when youre following a calorie-restricted diet to lose weight.

While a broad exercise program is important to support overall weight loss, strength-building exercises are a surefire way to help prevent the loss of muscle mass. A meta-analysis of studies of older people with obesity found resistance training was able to prevent almost 100% of muscle loss from calorie restriction.

Relying on diet alone to lose weight will reduce muscle along with body fat, slowing your metabolism. So its essential to make sure youve incorporated sufficient and appropriate exercise into your weight-loss plan to hold onto your muscle mass stores.

But you dont need to hit the gym. Exercises using body weight such as push-ups, pull-ups, planks and air squats are just as effective as lifting weights and using strength-building equipment.

Encouragingly, moderate-volume resistance training (three sets of ten repetitions for eight exercises) can be as effective as high-volume training (five sets of ten repetitions for eight exercises) for maintaining muscle when youre following a calorie-restricted diet.

Foods high in protein play an essential role in building and maintaining muscle mass, but research also shows these foods help prevent muscle loss when youre following a calorie-restricted diet.

But this doesnt mean just eating foods with protein. Meals need to be balanced and include a source of protein, wholegrain carb and healthy fat to meet our dietary needs. For example, eggs on wholegrain toast with avocado.

When we change our diet to lose weight, we take our body out of its comfort zone and trigger its survival response. It then counteracts weight loss, triggering several physiological responses to defend our body weight and survive starvation.

Our bodys survival mechanisms want us to regain lost weight to ensure we survive the next period of famine (dieting). Research shows that more than half of the weight lost by participants is regained within two years, and more than 80% of lost weight is regained within five years.

However, a slow and steady, stepped approach to weight loss, prevents our bodies from activating defence mechanisms to defend our weight when we try to lose weight.

Ultimately, losing weight long-term comes down to making gradual changes to your lifestyle to ensure you form habits that last a lifetime.

At the Boden Group, Charles Perkins Centre, we are studying the science of obesity and running clinical trials for weight loss. You can register here to express your interest.

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3 signs your diet is causing too much muscle loss and what to do about it - The Conversation Indonesia

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The Dutch Healthcare Institute has advised against covering the popular weight loss medicine Wegovy in the basic health insurance package. According to the Healthcare Institute, there are too many uncertainties about the medicine's long-term health effects. It also worries about how many people will qualify for the drug and what that will cost.

Wegovy is a drug by the pharmaceutical company Novo Nordisk, which also makes Ozempic. Both drugs have the same active ingredient - semaglutide - but Ozempic is targeted at people with diabetes, while Wegovy is aimed at people with obesity. Those taking Wegovy get a single-use injection pen per week, while one Ozempic injection pen is used approximately four times per month. Wegovy is also sold in some markets with a higher maximum dosage. The Dutch basic health insurance already covers Ozempic for diabetes patients.

According to the Healthcare Institute, there is no doubt that Wegovy works for weight loss. Research shows that it can help patients lose an average of between 6 and 10 percent of their weight. However, there are uncertainties about the long-term efficacy of the drug and what happens when people stop taking it. Studies into the responsible phasing out of semaglutide once sufficient weight loss has been achieved are lacking, the Healthcare Institute said. The Healthcare Institute also thinks that there is a social discussion to be had about how society deals with obesity - diet and exercise or medicine.

The Healthcare Institute is also concerned about what adding Wegovy to the basic health insurance package would cost. When it added a similar drug - Saxenda with active ingredient liraglutide - to the basic health insurance two years ago, the number of users was much higher than estimated. The Institute assumed 250 users in the first year, increasing to 657 in the third year, with associated costs increasing from 365,000 euros to 1.2 million euros. However, in the first months after the approval, there were already thousands of users.

The Healthcare Institute expects significantly higher patient numbers for Wegovy. While Saxenda is only approved for obese patients with a body mass index of 35 or higher, Wegovy is recommended for people with a BMI over 30. People with a BMI over 27 and other chronic conditions could also qualify under certain conditions.

If every qualifying patient starts using Wegovy, that will amount to around 4.2 million users, costing 1.3 billion euros in three years. The drug costs about 2,750 euros per year per patient.

Mireille Serlie, an internist-endocrinologist and professor at Amsterdam UMC and Yale University, is surprised by the Healthcare Institutes reasoning, she told AD. Research has shown that semaglutide, Wegovys active ingredient, can reduce cardiovascular diseases by 20 percent in the short term. And patients who undergo gastric reduction for comparable weight loss are also known to have long-term health benefits. I think this is a bit of a slap in the face to people with obesity who suffer from it, she told the newspaper.

She understands that Wegovy has a big price tag, but she thinks the outright negative advice is going too far. It is right that the Healthcare Institute wants to know for whom the medicines are most effective. But they can also put a break on the provision. For example, start with a specific group of patients, Serlie said.

Research by Maastricht University previously showed that overweight and obesity currently cost Dutch society 79 billion euros per year.

Liesbeth van Rossum, a professor of obesity, internist, and chairman of the Overweight Netherlands Partnership, understands that the Healthcare Institute does not want to unnecessarily medicalize obesity. But that is already happening by treating many obesity-related diseases, but not the obesity itself, she told AD. We prescribe patients with antiacids, give them blood pressure lower drugs, give them antidepressants, injections for joint pain, and so on. Many of these drugs also lead to weight gain. A better approach is to treat obesity properly. There are more and more options for that.

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Ozempic-cousin Wegovy unlikely to be covered by basic Dutch health insurance - NL Times

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Ozempic, also known by its generic name semaglutide, is a medication originally developed to manage blood sugar levels in individuals with type 2 diabetes. It has gained significant popularity for its secondary benefit of aiding in rapid weight loss.

Ozempic works by mimicking the GLP-1 hormone, which regulates appetite and slows digestion, helping individuals feel full longer and eat less. This drug has shown impressive results, with studies indicating that, combined with lifestyle interventions, users can lose up to 15 percent of their body weight over 68 weeks when combined with lifestyle interventions.

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Many Americans, approximately 15.5 million according to a 2024 Gallup Poll, are turning to Ozempic and other drugs in this category to lose weight quickly. But at $1,000 per month, and with emerging evidence of adverse side effects and unknown long-term outcomes, some are still considering other weight-loss methods.

On TikTok, a catchy Oat-Zempic has emerged as a popular weight loss method, with users blending oats, water, and lime juice into a drink they claim can mimic the effects of Ozempic.

This homemade concoction is celebrated for its purported ability to promote satiety and aid in weight loss. But is the Oat-Zempic trend a fact or fiction? We turned to nutrition experts to find out.

Can drinking Oat-Zempic aid in rapid weight loss? Yes and no.

Mike Jones/Pexels

Oats are known for their high fiber content, particularly beta-glucan, which promotes a feeling of fullness, Krutika Nanavati, a Registered Nutritionist and Dietician with Nutrition Society New Zealand explains.

Adding lime juice offers a refreshing touch and some vitamin C, but its impact on weight loss is minimal, she adds.

Lauren Mahesri, a Registered Dietitian Nutritionist, who specializes in metabolic syndrome, notes that the ingredients in Oat-Zempic are safe and straightforward.

Unlike most health trends, Oat-Zempic has safe and whole food ingredients, Mahesri tells VegNews. There is no suspicious proprietary blend of unknown supplements like most health-claiming powders.

Jennie Stanford, MD, an Obesity Medicine Physician and medical contributor for Drugwatch, likens the Oat-Zempic trend to eating a bowl of oatmeal with lime and cinnamon, with the only difference being that the oats are consumed raw.

While oatmeal has been shown to help maintain a healthy weight, due to its high content of dietary fiber, specifically beta-glucan, which promotes satiety, or fullness, Stanford tells VegNews. Over time, this increased fullness may lead to decreased overall caloric intake, which promotes weight loss.

Oats may help lower cholesterol and thus reduce the risk of cardiovascular disease, the doctor says. They may also help control blood sugar in some people.

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RELATED: 5 Reasons to Ditch Keto and Get More Protein From Plants

However, Stanford warns that because oats are in the medium range on the glycemic index, consuming Oat-Zempic might actually lead to blood glucose and insulin spikes for some. To control these potential spikes, Stanford recommends consuming oats together with fat and protein.

Interestingly, the body is able to metabolize quick-cooking oats slightly faster than oats that are less processed, which makes quick-cooking oats higher on the glycemic index and more prone to insulin spikes, Stanford says. Weight loss is unlikely if insulin levels are chronically elevated.

One of the main criticisms of the Oat-Zempic trend is the misleading comparison to Ozempic. Stanford points out that while oats can help with satiety, Oat-Zempic is not the end-all-be-all solution to rapid weight loss.

Oats can have their place in a healthy diet and even a diet plan for weight loss, Stanford says. However, they are not a magic ingredient that will produce the degree of weight loss seen with glucagon-like peptide-1 receptor agonists, such as semaglutide (Ozempic).

Thats because Ozempic works by mimicking a hormone that regulates hunger and blood sugar, a complex mechanism that oats cannot replicate.

To reiterate Stanfords point, Brandy Winfree Root, a Registered Dietitian, warns that consuming raw oats blended with water can cause blood sugar spikes.

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It can definitely make us feel full, but it may also cause a blood sugar spike and certainly doesnt promote weight loss, Winfree Root tells VegNews.

From a practical perspective, Michael O. McKinney, MD, explains that fad diets often lack long-term sustainability. It is important to be cautious when considering any fad diet, McKinney tells VegNews. As much as plant-based diets generally improve well-being, depending exclusively on one particular food or drink like Oat-Zempic can lead to nutrient deficiencies otherwise found in a balanced diet.

Additionally, individual reactions toward such eating schemes can differ vastly; some people may get digestive upsets or malnutrition without proper additional food sources, McKinney says.

Lesley Kumar, a Nutrition Consultant at Ringside24, adds that no single drink or food can magically shed pounds. Anything that becomes viral on TikTok need not necessarily benefit people, Kumar tells VegNews. Sustainable weight loss involves gradual changes in diet and exercise.

So is Oat-Zempic fact or fiction? Jerry Friedman, DDS, an oral surgeon at North Jersey Oral & Maxillofacial Surgery, is leaning toward the latter.

Things like this Oat-Zempic drink that trend on social media almost always end up being fads, Friedman tells VegNews.

People either discover that they dont work, or they dont work as fast as people want, so these trends die out even more quickly than they come onto the scene, Friedman says.

What then is the key to effective and sustainable weight loss? It lies in adopting a holistic approach that incorporates a variety of nutritious foods and healthy lifestyle changes.

The experts we consulted all agree that a gradual and sustainable approach to weight loss is the most effective. Kumar advises aiming for a weight loss of approximately one to two pounds per week.

She emphasizes the importance of nutrient-dense foods, physical activity, and setting realistic goals.

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Stanford recommends focusing on a variety of plant-based foods for weight management. She suggests including high-fiber fruits, vegetables, and whole grains like oats, nuts, seeds, and legumes.

To achieve effective weight management and overall health, Stanford emphasizes a focus on a balanced diet that includes adequate protein intake with essential amino acids, nutrient-dense foods, and healthy fats such as omega-3s.

Additionally, she suggests avoiding processed foods that are often pro-inflammatory and lack vital nutrients.

Yaroslav Shuraev/Pexels

Given the variation in individual diet and lifestylenot to mention genetic compositionNanavati stresses the importance of consulting with registered dietitians or nutritionists to create personalized weight loss plans.

Personalized plans are essential for effective and safe weight management, ensuring all health aspects are considered

While potentially refreshing, the Oat-Zempic drink is not a substitute for a balanced diet and proper medical advice, Nanavati says. You can start a safe and effective weight-loss journey by including various plant-based foods, prioritizing sustainable changes, and consulting a proper nutritionist or doctor.

Anna Starostinetskaya is the Senior News Editor at VegNews and is always keeping an eye on all things vegan in her home city of San Francisco, CA and everywhere else.

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We Asked the Experts: Is Tiktoks Oat-Zempic Diet Fact or Fiction? - VegNews

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Poway City Council members have agreed to let voters decide in the Nov. 5 election whether a 30,500-square-foot Life Time fitness center should be built at The Farm residential development.

The Minnesota-based fitness company has proposed a recreational fitness club with two swimming pools, pickleball courts and tennis courts, a fitness center, cafe with bar, a day spa and some retail on 6.87 acres at The Farm.

The Farm is a relatively new 117-acre residential subdivision with about 160 homes, most of which have been sold by Lennar Corp., at the site of the former StoneRidge Country Club north of Espola Road between Valley Verde Road and Cloudcroft Drive.

Poway voters approved The Farm project in the November 2020 election, but the ballot included a proposal for a 2,953-square-foot fitness center with 2.3 acres for combined indoor and outdoor recreational activities.

The Life Time fitness center, as proposed, is 10 times the size of the plan on the 2020 ballot, and the change requires a Specific Plan Amendment, according to a city of Poway staff report. Additionally, the revised plans call for a Development Review modification for changes to the site and a Conditional Use Permit to address hours of operation, noise control and alcohol sales.

Council members at their July 16 meeting approved the amendment and modifications on a 4-1 vote, with Council member Anita Edmondson opposed. The council then unanimously voted to put a measure on the ballot that asks whether voters want to change The Farm in Poway Specific Plan to allow the development on 6.87 acres, including 2.3 acres of recreational space.

Edmondson, whose council district represents The Farm neighborhood, said on paper the The Club fits the vision of The Farm, and the fitness center offers attractive amenities, but the size of the commercial operation does not fit the spirit of the original plan or the neighborhood.

The location is in a residential area that is not designed to accommodate a large commercial activity, Edmondson said before voting no. In my mind, this major modification is just too major to move forward.

Steph Griffin, Life Time development manager, said The Farm was approved in 2020, three years after StoneRidge closed. Life Time is proposing to build a new fitness center there to meet the social and recreational needs of The Farm residents and those living in surrounding neighborhoods, and to fill a void created by the shuttered golf course and country club, she told council members and the 200 people in the audience.

In addition to a fitness center, pools, tennis and pickleball courts, she said Life Time can offer dance classes, child care, senior activities, nutrition programs and running and biking clubs, among other things, Griffin said.

Life Times $30 million investment will generate about $70,000 to $90,000 in annual property tax revenue for the city, Griffin said. Life Time is also paying the costs to place the measure on the Nov. 5 ballot, she said.

The Club meets the vision of The Farm and creates social and fitness amenities for its residents and the surrounding communities, she said. We will have more indoor programming as a result of feedback and the indoor and outdoor uses will be consistent with The Farm Specific Plan. We will ensure other uses in The Farm are not compromised.

The Life Time item drew 14 speakers - two in support of the project, one neutral and 11 opposed - and nine written comments, all in opposition to the project, Mayor Steve Vaus said.

StoneRidge neighborhood resident Chris Prine said he objects to another election that he said pits citizens of StoneRidge against Life Time, which has unlimited funds, Prine said The Farm Managing Partner Kevin McNamara proposed one-story, ranch-style homes compatible with the surrounding homes along with tennis courts, not two-story homes and pickleball courts.

Steven Stone, president of the Green Valley Civic Association, said his organization mailed a survey to 4,000 households in North Poway and of the 440 responses received, 340 respondents were opposed to the Life Time proposal. Stone asked the council if they would approve a 30,000-square-foot project elsewhere in Poway if it was accessible by a street in a 25 mph zone.

The GVCA urges the Poway City Council to consider the long-term implications, Stone said. A smaller fitness club would be more appropriate and far more beneficial to the residents.

Vanessa Springett said she supported The Farm proposal in 2020 when she thought it would include a small swim and tennis club. Springett said a potentially large fitness club membership could adversely affect the residential neighborhood.

Please send a clear message to the developers that they will be held accountable to build what was proposed, she said.

Sterling Miles, a resident of The Farm, said as a former member of a Life Time fitness center in La Jolla, he is an advocate for the project and believes an alternative small fitness center on a large property that would charge low fees is a bad business model.

A company such as Life Time has the money and know-how to successfully operate the proposed fitness center, he said.

Neighborhood resident Dale Davis said he objects to the project and to the way the city in the country is being developed with dense projects such as condos and apartments on Poway Road.

I hope you let voters decide what is right for the city of Poway, Davis said before the council voted to put the measure on the ballot.

Council member Caylin Frank said if the measure fails, a different project may take its place with less oversight, be more disruptive and less beneficial to the community. The better, more transparent choice is to allow voters to vet the project, Frank said.

Once the project is voted on, the decision would be made and the council would not review the proposal again, Vaus said. If Life Time gathers voter signatures to place the measure on the ballot as some speakers suggested the city might not have control over the ballot language and may be responsible for paying the costs, he said.

I want to make clear that approval of the ordinance does not indicate the council supports the project, but it will allow the public to decide whether to allow the project to proceed, Vaus said. I want all voters and residents to be heard. This is the best way to settle the issue.

Originally Published: July 17, 2024 at 3:36 p.m.

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Voters to decide the fate of proposed fitness center at Poways The Farm - The San Diego Union-Tribune

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Keeping fit requires consistency, motivation and discipline establishing a routine and sticking with it. But building fitness also involves regularly breaking that routine and getting enough rest. In fact, choosing when not to work out can be as important as the exercise itself.

Recovery is part of the process, said Justin Santos, a head coach at the Academy of Lions, a fitness club in Toronto. Neglecting rest is just as bad as skipping out on a months worth of training.

Getting fit is a cycle of fatigue and repair. And as we adapt, our bodies become stronger, faster and more powerful.

For the average gym-goer, it can be difficult to know exactly how much rest is right. What constitutes a proper rest day? Are you resting too little, or too much?

Exercise causes microscopic tears in our muscle fibers, and as we rest, those fibers are repaired, adapting to become bigger and stronger. This process of adaptation, called supercompensation, is what allows us to run faster, jump higher or lift more weight.

Its during the fatigue phase, as the body recovers, that we adapt to the training, said Giles Warrington, a professor of human performance and innovation at the University of Limerick in Ireland.

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Why You Dont Need to Exercise Every Day - The New York Times

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Patience in your fitness and nutrition goals - messenger-inquirer

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Richard Simmons made it his life's work to make exercise fun for everybody. He's pictured above in 1984. American Broadcasting Companies/Getty Images hide caption

Richard Simmons made it his life's work to make exercise fun for everybody. He's pictured above in 1984.

Richard Simmons was instantly recognizable in his short shorts, sparkly tank tops and frizzy hair. He was one of the most original, flamboyant and beloved fitness personalities of the last 50 years.

Simmons died at his home in Los Angeles on Saturday, a representative confirmed to NPR. He was 76. A Los Angeles police department spokesperson told NPR that police conducted a death investigation at an address in the Hollywood Hills. NPR used public records to match the address to a house owned by Simmons.

Police did not give a cause of death but said no foul play was suspected.

Simmons created a fitness empire beginning in the 1970s that included videos, classes, books, products, infomercials, his own show and plenty of TV appearances.

It helped that his entrepreneurship coincided with new technology or new, at least, in the 1980s. Simmons put out fitness classes on VHS cassettes to be played on VCRs. In his lifetime, he made more than 65 fitness videos, such as "Sweatin' to the Oldies," that sold over 20 million copies.

Born Milton Teagle Richard Simmons, in New Orleans, he described himself as a compulsive eater as a young boy. Others bullied and made fun of him because of his weight.

"I grew up without any physical education," he remembered on NPR's Tell Me More in 2008. "I was 200 pounds in the eighth grade. And when I graduated high school I was almost 300 pounds. I was a very ... unhappy, bewildered teenager who couldn't figure out what I wanted in life and why I had such a strong relationship with food."

Simmons said on his website that he tried diets and laxatives, but eventually adopted "a lifestyle of balance, moderate eating and exercise." His life's work became making exercise fun for all types of bodies.

In 1974, Simmons opened his own studio in Beverly Hills that catered to people who wanted to lose weight and get in shape. It was originally called The Anatomy Asylum, but was later known as SLIMMONS. It even featured one of the first salad bars in the area, called "Ruffage." Simmons continued to be a presence there until 2013.

Simmons' workout style was upbeat and welcoming. In a commercial for one of his popular "Sweatin' to the Oldies" videos, he enthused, "If you're looking for a lively, entertaining, stimulating, humorous, colorful, frolicking, playful, inspiring, safe, low-impact workout that's full of kicks, thrills, gusto, fervor, passion, fury, bustle and action you don't have to look any further. This is it!"

No other fitness celebrity looked like Richard Simmons. And no one else in exercise videos of the era looked like the people in his classes, according to historian Natalia Mehlman Petrzela. "They were all ages, they were men and women. Most notably, a lot would have been considered overweight by standards at the time."

Petrzela, who wrote the book, Fit Nation: The Gains and Pains of America's Exercise Obsession, says it was revolutionary to welcome fat people into fitness during the 1970s and '80s. More recently, though, Petrzela says Simmons has been criticized for fat-shaming.

"That criticism is not misplaced," she says. "But I also think it's so important to see the way that ... the important work that he did in expanding people's sense of who deserved to exercise, who was welcome at the gym and who was deserving of finding joy through movement and in communities of movement."

In his 60s, Simmons became a recluse. Many of his fans were baffled as to why this very public and positive person went quiet and didn't leave his home. The podcast Missing Richard Simmons and a few documentaries delved into the mystery, including one produced by TMZ that appeared on Fox and Hulu. In a 2022 statement, Simmons tersely thanked his fans. Earlier interviews, such as one on the Today show in 2016, alluded to health issues and a desire to spend time alone.

Simmons' philosophy was simple. He preached positivity, portion control and moving your body for at least 30 minutes every day. That message resonated with people who didn't see themselves in the traditional world of fitness and those who felt like the last person picked for the team.

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Richard Simmons, who believed fitness is for everyone, dies at 76 - NPR

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MIAMI, FL / ACCESSWIRE / July 17, 2024 / Entrepreneur Matheus Oliveria and his company, Mattyofit, have announced the launch of his next business venture, the Fitness Accelerator. Already an accomplished businessman known for helping coaches take control of their online reputation and reach their business goals, Oliveria's new project makes the industry more accessible to other entrepreneurs wanting to enter the space. The project aims to use Mattyofit's 5+ years of experience in sales, marketing, program development, and content creation to democratize access to the fitness industry and allow entrepreneurs to establish an online coaching business.

The Fitness Accelerator also has the tools to effectively teach aspiring entrepreneurs how to build their own online personal training business from anywhere in the world and help people achieve their goals. The platform provides comprehensive support based on Mattyofit's experience. Oliveria, whose long career took him from fitness trainer to CEO and business coach, is excited to make his industry-leading reputation a resource for future online business coaches.

"The six-month incubator is for fitness coaches who want to effectively access tried-and-true strategies for growing their fitness coaching business. It will show you how to get more leads consistently, confidently bring in new clients, and establish your fitness coaching business online, even if you've never done it before."

Matheus Oliveria believes aspiring entrepreneurs need the resources to advance in today's economy. He hopes that the importance of ownership and control over their businesses will attract interested partners to the program.

The Fitness Accelerator's launch comes when markets increasingly favor virtual fitness solutions, personalized training plans, and on-demand workout options. According to MattyOfit, the Fitness Accelerator can provide a competitive edge to entrepreneurs looking to capitalize on these trends who might otherwise enter the market underprepared.

"This is the place to start for coaches struggling to connect with their audience and turn likes into sales. In the Fitness Accelerator, we'll teach you how to create content that draws and excites the people who are perfect candidates for your services, and we'll share our proven Instagram-specific strategies for attracting followers who need what you're offering."

Oliveria asserts that his expertise positions him to help partners provide top-tier service. Based on his knowledge and credentials, he is confident it will be a trustworthy option for entrepreneurs looking to enter the online fitness coaching sector.

"Get set for a streamlined journey through the Fitness Accelerator. We equip you with essential systems for scaling operations, privileged access to industry experts, and cost-effective marketing strategies. These resources are tailored to elevate your coaching business, providing a competitive advantage over competitors."

Media Details:

Company Name: MattyOfit Company Media Contact: Matheus Oliveria Email: [emailprotected] Company Website: https://mattyofit.com/

SOURCE: MattyOfit

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Matheus Oliveira's 'MattyOfit' Announces the Launch of the Fitness Accelerator - AccessWire

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If you're a fitness fan, the Amazon Prime Day sale is a savvy time to bolster your home gym on a budget.

There are plenty of deals to be had on everything from low-cost workout staples to luxury home gym additions. And, as a fitness writer fortunate enough to have tried a wide range of these gadgets, I've been keeping an eye on the full spectrum of deals in this sector.

I've picked my favorite deals on high-end exercise equipment that can revolutionize your home workouts, including a significant $560 saving on the Hydrow Wave rowing machine, NordicTrack adjustable dumbbells for just $296.54 and a pocket rocket of a massage gun for under $100.

I've also suggested some affordable alternatives which, I believe, can have a similar training effect.

Find out more about these deals below:

So there you have it, three of my favorite luxury fitness tools, all subject to some significant discounts during the Amazon Prime Day sales, and three alternatives which you can pick up for less than $40 each.

Both the pricier and lower-cost options can help upgrade your at-home training, but it's down to you to decide which is right for you based on your budget and exercise preferences after all, the most effective piece of fitness kit is the one you actually use, and if you don't enjoy using it you're unlikely to keep coming back for more.

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Im a fitness writer these are my three favorite Amazon Prime Day fitness deals, and three budget alternatives for less than $40 each - TechRadar

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Richard Simmons, who with dances, confessions, screeches, comedy sketches and pep talks established himself as Americas most popular fitness instructor, died on Saturday at his home in Los Angeles. He was 76.

A representative for Mr. Simmons, Tom Estey, confirmed the death.

The Los Angeles police and fire departments responded to Mr. Simmons address at 10 a.m. on Saturday. A Fire Department spokesman said that personnel there determined he had died of natural causes.

In March, Mr. Simmons said he had been treated for basal cell carcinoma, which he said first appeared as a strange looking bump under his eye.

From the 1980s until his death, Mr. Simmons was the dominant incarnation of a longstanding figure from American pop culture, dating at least to the muscle show impresario and magazine publisher Bernarr Macfadden (1868-1955). Mr. Simmons shared much with Jack LaLanne. Each man became a television and self-help sensation by promoting a personal story of being born again: a miserable youth of sinful junk-food gluttony, followed by the discovery that physical fitness confers happiness and virtue.

I think Im just a good example of a chubby, fat, unhappy kid who lived in New Orleans, Louisiana, and dreamed, and now all my dreams are coming true, Mr. Simmons told the TV host Huell Howser in 1980.

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Richard Simmons, the Clown Prince of Fitness, Dies at 76 - The New York Times

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