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If you've ever sat at your desk and been distracted by emails, YouTube, IG stories or the news (and who hasn't?), you could use a little performance booster. And no, we're not talking about a drug, a supplement or a jolt of coffee, which spikes your heart and your metabolism and then drops you like a bad date.

Our national attention-deficitcould be solved by something as simple as a functional creamer, or plant-based beverage booster, in the form of natural herbal powder-- to keep our mental focus steady for hours at a time. If only there were such a product. Well,thanks to Laird Hamilton, there is.

The brainchild of champion big wave surfer and all-around endurance athlete Laird Hamilton, Laird Superfood Coffee Creamer comes in several flavors, mixtures and formulas, depending on what you're looking for: Focus, energy, calm, or a chocolate taste (or all of the above).

Hamilton has created a line of power-packed beverage boosters to help all of us, not just athletes, to dial-up our mental acuity, and be able to focus for hours at a time, at our desks, on our bikes, or wherever our mental performance is needed most. As he says: "We are all athletes and life is performance. We all want to optimize our energy." Okay, so maybe we are not all athletes on the same level that he is. Hamilton made his name surfing some of the most ambitious waves in the world and is known as the co-inventor oftow-in surfing.

Laird Superfoods is a line of performance functional superfood creamers that are vegan, non-GMO and clean, made from anywhere between two and five ingredients, to add to your coffee, tea or hot water in the morning, that will help you feel calmer and more focused as you start your day. (We tried and absolutely love the Turmeric formula, and got addicted to it.)

The big wave surfer used a variation of the original product in his own coffee for years, and then shared the formulation with friends who constantly asked him, "How do you stay focused?" The secret was his functional creamer, which allowed him to focus even when he ate little else in the morning and would spend hours on waves the size of small buildings, where one mistake could cost him a career-ending injury or his life.

Hamilton then partnered with a friend to start the Superfood company, and market his creamers, along with natural coconut water hydration products, and now they have a business that is "taking off like a rocket."

Hamilton spoke to The Beet aboutwhy he started his business and where he plans to take it next. Because it's growing fast among non-athletes: His fans were his first focus group, but now his products are sold on Amazon, at Whole Foods, and his own website.

Hamilton shareshis tricks for focusing, feeding your brain, and training. Read on to learn how to gain focus and be smarter about your intake to get to your peak performance and be at your best, all day long.

Q. Laird, why not do a supplement? What wastheinspiration for a functional creamer?

A. We always think of creamers as something you add to your coffee. But for me, it was part of the whole experience of coffee for performance.The very first product is the original creamer, based on a recipe I had been refining with my coffee for 10 or 15 years. Maybe longer, because of my relationship with coffee in general.

Coffee is one of my two French habits. And I gave up wine, so now I have just one. Drinking high-quality coffee for energy is something I have done for a long time. We all do it. But I use it for sports performance. And it's even more exaggerated when you know how to use it.

First, we used raw espresso, then creamers. Then the bulletproof phenomenon came along. Then people used butter (in their coffee) and then coconut oil. And what we found in the performance side of things is that time releasing the caffeine is what it's all about.

And that is where the enhanced performance creamer came in. Your brain is a fat-eating organ. Your muscles eat carbs but your brain eats fat. I would have friends come over and try it and they would call me later and say, "What is going on with this stuff?" And I gave them the ingredients and ratios and this other friend said, "You have to let me make a product with this." He took my recipes and the ingredients and by the third or fourth rendition, we had it. And that wasthe original recipe we made.

A. One of the most nutritious things Americans do is drink coffee. So thinking that coffee or should I say "the first beverage of the day" was the perfect platform to get people things that they needed.

Then I understood that the most important thing is to time-release caffeine, so there isn't a spike and a big drop, and since the brain needs to have good fat to fuel it, for clarity and mental focus, then we were thinking about the creamer as the beginning of the brand, It's a perfect place tomeet people since we are not asking them to drink some weird concoction -- just meet them where they are and add minerals and high nutrient powder.

Paul Hodge, the CEO of our company and a startup expert over the years, came up with the third rendition and it was the powdered version of my recipe. And that was the original creamer. And he went on and sold to people who were fans of mine, or I should say of my work, and that was the original customer base to start to test stuff.

This was the perfect gateway to expand the brand sincefrom there we can take it in a lot of different directions. And the creamers have had the best tractions. Because we are putting a lot of terrible stuff into our coffees on a regular basis, so people's bodies respond to it.

Then we have to make it taste good or you'd lose a majority of the people who could benefit from it. Once we started refining the flavor, then we can give you stuff that's good for you. The flavor gets you to start and then the minerals and the fats keep you. [Customers] don't want to drink it any other way.

A. I use the Turmeric creamer for the benefits and what it does for the coffee. We grow it in Hawaii and it's part of the culture and we drink it and put it in just about everything -- it's part of the food so there's not a big leap to have it in your coffee. If you're a coffee connoisseur there is bitterness in coffee that you like and the turmeric continues to keep that tartness or bitterness. So people who like black coffee will like it. And of course, it has major health benefits, like anti-inflammatory compounds.

The mushroom one, the benefit there is that it's calming. We also have mushroom-infused coffee grounds. It has mushroom powder in it.

This mushroom-infused ground coffee is great but some people like the taste of coffee, like Gabby [Reece, his wife the former pro-volleyball player] She didn't like coffee until she tasted that and it tastes like hot chocolate. Some people prefer that since it is unsweetened powdered and you add water and you can make a creamier hot chocolate or a golden latte.

A. Most people are dehydrated most of the time and they don't realize it. Hydrate, which is made of coconut water, is one of the unsung heroes in the line that people use and those who know it love it. It's a true sports drink, so you can give it to your kids, or you can use it to train or run a marathon, and it's natural. Most of the time, we are all dehydrated, so I suggest anyone use it just to naturally rehydrate. It contains a mineral-rich, calcified sea algae that adds beneficial natural minerals to your body that you can't get from your food. But there are no unnatural ingredients or added sugars, so it's totally natural and healthy.

A. These days, our world is going plant-based. All our products are plant-based. As a company, you have to hit all these categories: Fair Trade, Organic, Vegan, Non-GMO, soy-free, gluten-free... all of it. There is so much transparency to really be a modern food company, you really need to be all of it. If you look at most of our products we have just two or three or maybe four ingredients. We don't have that much stuff in there. That's part of our philosophy too. Use an ingredient the way it is in nature. The whole powder thing means that you get a lot more servings per bag, not sending around a lot of environmentally taxing stuff.

We've been plant-based from the beginning, not out of a trend. It was the thing to do, not just because it was a trend. We are five years old, and wecouldn'tmake products that wecouldendorse that followed our values without being plant-based. We ended up being plant-based.

A. It just brought a certain focus and an incredible amount of endurance. I had an incredible amount of sustained energy with focus. Sometimes we misinterpret tea or coffee and the energy we get from caffeine with focus -- and those two things are actually separate.

The focus you get from these products is based on fat. Only using healthy fat. So your brain is getting what it needs. Not only do you get satiated, but also you get this mental clarity and focus. Your vision is enhanced and you have an overall clarity that is set by the fat feeding your brain and then you get that overall sustained energy. It just makes for enhanced performance. Either at your office or taking care of your kids. We are all athletes and life is performance. We all want to optimize our energy.

A. It needs to taste good and be presented in a way that is appealing. Gabby didn't drink coffee for 40 years and now she drinks hot chocolate with coffee in it. The cacao is still a performance creamer, and she enjoys it and she gets the energy from it. You can't separate the need for flavor and the benefits of energy.

In the past, there were things that gave us energy but didn't taste great or the things that taste great but didn't give us energy, other than a quick up and down. Now you're getting sustained energy. How long it lasts depends on your tolerance and output.

But my personal cup is a little more high octane. I put theleaded gas in there, the extra fuel. I am not eating till noon or 1 every day and I'm operating on my beverages. So mine has turmeric and added coconut oil. And I could be on a bicycle for six hours and never be hungry or need energy for six hours.

These creamers take the spike out of it. I drink my breakfast. There will be some mushroom in there and it's fat-based -- but the kind of high-quality fat-based fuel your brain needs. People misconstrue how fat works. You can't store them, and you can't short change fats. You either burn them or excrete them. It's not like you're going to gain weight. It helps you burn long-chain fat. It helps you lose weight. Your brain is hungry and it needs to be fed. It's interesting how the brain responds to that.

A. Wewanted tosupply people withthe minerals they are not getting.Most people are in this narrow habit of eating the same things over and over again, and not eating diversified foods. Calcified sea algae is a natural source of minerals. So we are able to give people stuff they really need but slip it into their coffee, under the guise of a creamer, so they taste great.

I want to hear people say: "I bring your creamer everywhere." They're getting the minerals they need and the fats they need. They tell me it's addictive. But they misinterpret addiction as negativity. They ask "What do you put in there to make it taste so good?" and we say "It's something you need from nature and you are craving it." But the food industry, in general, takes advantage of humans' addictive personality and gets them addicted to something that is not so good for them [like sugar]. But in nature, when you crave one kind of food or plant, like your favorite fruit, there was something in there that you needed. And we are doing that.

A. The most important thing is to hydrateand get great electrolytes and minerals. That is all you need. If you're out on your bike, or even at your desk and your brain gets foggy, you need electrolytes. Not going to find better quality anywhere than in nature, than in coconut water.

It's probably the most perfect drink that nature created. They say coconut water is the only thing that mimics blood plasma. That is what you need. You could be using sugar instead of fat as a source of fuel.

A.Endurance athletes, they become what's called"fat-adapted" and burn fat. You can run out of carbs, and just have to eat more of them. But if your body is fat-burning, you can go forever. This is true at your desk too.

The secret isto eat a healthy snack of plant-based fats: Like a bite of cashew butter and you'd be good.

The fact is we probably have enoughstored energy as fat that if we learn to burn that you can go and go and not bonk, and not lose focus.The average person has 50,000 stored calories in their system but you can only have 20 to 40 minutes of stored carbs.

So that means when you are using sugar as an energy source you have to go reload the sugar and then in another 20 to 40 minutes you have to do it again. But if you are fat-adapted then you can use fat as calories. And you can use a little of both. And that then makes the fat in your body available. You'll be able to use that and be athletic and burn fat, if you want to lose weight.

Of course, sugar is more available. Most people, when hungry, they have an easier time grabbinga bar and get their boost from that.Cashew butter or something like that, is going to burn like dense hardwood.

It takes a little effort to become fat adapted. You have to have the disciplineor have more of a plan. But when you look at serious ultra runners, at a certain point a hot fire burns any type of wood. And if you're that well-trained youcan throw anything in there and it's going to be fuel. Training for me is an everyday thing. But I want to help everyone perform at their highest level. That's why we keep growing Superfoods -- because everyone is an athlete and has to perform in their own life.

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Laird Hamilton's Superfood Creamers Will Help You Focus Better - The Beet

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Planet Fitness (NYSE:PLNT) stands to have at least 10% of its revenue put at risk -- and probably a lot more -- now that the governors of New York, New Jersey, and Connecticut have ordered the closing of all gyms in the three states. The move was announced along with a larger array of pandemic-related measures that included restricting restaurants and bars to takeout, and limiting gatherings to 50 or fewer people.

Beginning at 8 p.m. Monday evening and continuing "until further notice," all gyms and fitness clubs in the tri-state area will close as the states attempt to limit the spread of the coronavirus.

Image source: Planet Fitness.

According to Planet Fitness annual report, of the company's 2,001 locations, 98 of them are corporate-owned, and 42 of those are located in New York and New Jersey (there are none in Connecticut).

Its company-owned locations generated $159.7 million in revenue in 2019 -- over 23% of its annual revenues of $688.8 million, meaning those 42 stores provided about 10% of total revenue. But the impact will obviously be a lot greater because franchised Planet Fitness locations are more concentrated in the tri-state area than in most other parts of the country, and those gyms will not be contributing any revenue either.

Worse, corporate-owned stores also account for a quarter of Planet Fitness earnings before interest, taxes, depreciation, and amortization, or some $65.6 million. meaning the gym operator will see substantial losses as a result of this closure order.

Planet Fitness stock was down by about 30% in late afternoon trading Monday.

Read more:
At Least 10% of Planet Fitness's Revenue Is at Risk From Coronavirus - The Motley Fool

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(WXYZ) Gym and fitness centers will be forced to temporarily close under a new executive order signed by Gov. Gretchen Whitmer on Monday amid the COVID-19 outbreak.

Full coverage: Coronavirus outbreak in Michigan

The same executive order also will temporarily close theaters, bars, casinos and limit restaurants to carry-out and delivery.

Other things that will temporarily close include indoor sports facilities, recreations centers, exercise studios, spas and more. Similar measures have been implemented in Washington, Massachusetts and Pennsylvania.

The following places of public accommodation will be closed; restaurants, cafes, coffee houses, bars, taverns, brewpubs, distilleries, clubs, movie theaters, indoor and outdoor performance venues, gymnasiums, fitness centers, recreation centers, indoor sports facilities, indoor exercise facilities, exercise studios, spas, and casinos. Salons can stay open, but if a location is a salon and spa, the spa will still have to close.

This disease is a challenge unlike any weve experienced in our lifetimes, Whitmer said. Fighting it will cause significant but temporary changes to our daily lives. By practicing social distancing and taking aggressive action now, the state is working to mitigate the spread of coronavirus so we reduce the risk that our health care system becomes overwhelmed. This is about saving lives. Michiganders are tough and we are going to get through this, but it will require everyone doing their part. That means making smart choices and not putting yourself or others at risk by going out in public unless it is absolutely necessary.

We need to move quickly to slow the spread of the virus and protect public health, said Dr. Joneigh Khaldun. I realize these actions will present temporary changes to the way we live, but they are critical to help ensure our health care system is prepared to treat those who need the most urgent medical care.

This crisis will require business and labor working together to ensure that we are putting the best interests of Michiganders first in order to protect public health, said Jeff Donofrio, Director of the Department of Labor and Economic Opportunity. We understand that these decisions will impact the way we do business, but the decisions we make now will allow us to get our economy back on track sooner rather than later. We are putting measures in place to help protect the employers, employees, and individuals that will be impacted.

Patients with confirmed infection have reportedly had mild to severe respiratory illness with symptoms of:

The best prevention for viruses, such as influenza, the common cold or COVID-19 is to:

See the article here:
Gyms, fitness centers & movie theaters will temporarily close under Whitmer executive order - WXYZ

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With Governor Whitmers executive order, beginning Monday at 3 p.m. public institutions like restaurants, bars, movie theaters and fitness centers will be closed for at least two weeks. This is the latest in a series of moves by the government to increase social distancing due to the COVID-19 outbreak.

For local fitness centers, the move is forcing them to adjust on the fly. The Tri-Cities YMCA is taking the two weeks to shift their focus to helping the community virtually.

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Local fitness centers adapting to latest government restrictions - Grand Haven Tribune

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By Patricia Gay and Jeannette Ross

Red Rooster Pub in Wilton is offering pizza and a shortened takeout menu following Gov. Lamonts restaurant directive.

Red Rooster Pub in Wilton is offering pizza and a shortened takeout menu following Gov. Lamonts restaurant directive.

Red Rooster Pub in Wilton is offering pizza and a shortened takeout menu following Gov. Lamonts restaurant directive.

Red Rooster Pub in Wilton is offering pizza and a shortened takeout menu following Gov. Lamonts restaurant directive.

Wilton restaurants and fitness centers adjust to new rules

WILTON From pizza to fine dining, Wilton restaurants will only be serving up takeout meals for the foreseeable future. And if youre looking to stay in shape, a local Pilates studio will be going online.

On Monday, Gov. Ned Lamont ordered the closing of all restaurants and bars in the state that serve food for eat-in customers.

Only take-out meals and food deliveries will be allowed, in an attempt to slow the spread of the coronavirus.

Bars that do not serve food were ordered to close immediately, with no schedule for reopening in the health crisis. Movie theaters, gyms, fitness centers and studios were ordered to close by 8 p.m.

A number of Wilton restaurants are offering a variety of takeout meals.

Wilton Pizza is offering takeout and if anyone wants curbside service, they will accommodate them. They also deliver.

Under the circumstances, Im relieved they are doing that. Theyve got to limit the spread [of the virus] and if that works Im OK. Its been quiet. Its definitely had an impact, said manager Alfredo LoPresti.

Cactus Rose in Wilton River Park said it is closing today, Tuesday and Wednesday and reopening Thursday for curb service.

Red Rooster Pub, 10 Center Street, is offering takeout service but with a shortened menu, according to owner Tony Ramadani. The shortened menu features Italian dishes, pasta, chicken, pizza, and salad. The plan is to serve daily from 11 a.m. to 10 p.m. The hours could be adjusted in the future, Ramadani said.

Pinocchio Pizza, 1 Center Street, is offering its full menu for takeout, according to the owner, Frank Sadrija.

If you are in the mood for fine dining, The Schoolhouse at 34 Cannon Road, is offering a three-course takeout menu. Call 203-834-9816 for more information.

Bianco Rosso Wine Bar & Restaurant at 151 Old Ridgefield Road is closing for lunch, but will open at 4 p.m. for takeout. They are offering dinners for two, four or six people and are looking into the possibility of offering delivery service.

Tusk & Cup coffee shop at 142 Old Ridgefield Road will offer takeout service during regular business hours.

Not surprisingly, Wilton Restaurant Week which was scheduled for March 16 - March 22, offering diners fixed course meals, has been canceled.

We are canceling Restaurant Week but are encouraging the community to order takeout. Many of the restaurants are doing takeout, curbside pickup or delivery themselves or through a third party, said Camille Carriero of the Wilton Chamber of Commerce.

Area gyms were ordered to close.

I knew it was coming but Im very upset, not by the governors choice but upset it has come to this. I want to do whats best for the community and everybodys health, said Mary Beth Young, owner of The Pilates Advantage at 414 Olmstead Hill Road.

This is very stressful but of course Im happy to accommodate these steps for everyone. Im trying to pull together some online videos, I will get the instructors in the studio tomorrow and post them online, she said.

Information will be posted on her website explaining how people can access and pay for the videos.

My main message is, Im walking my walk of wellness and health by posting online so people can do some type of Pilates until we are back open and back to normal. Im a real advocate for health and wellness, she said.

Young said it's been stressful enough to run her own business and give 100 percent. With all of this Ive been spending money on sanitizers, wiping everything down 10 times more than normal, she said.

Anytime Fitness at 84 Danbury Road is also closed until further notice. Lets shut everything down and stay home. The sooner we do that and contain the virus, the sooner we can all re-open, said Cecelia Laskauskas, the gyms manager.

pgay@wiltonbulletin.com

The rest is here:
Wilton restaurants and fitness centers adjust to new rules - The Wilton Bulletin

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Afraid of hitting the gym because of coronavirus? You might not have to ever leave your living room.

Fitness apps offer on-demand and live classes featuring everything from your basic yoga flow to intense HIIT all taught by top fitness instructors from around the world.

Whether you have five minutes or two hours, theres something for everyone (even seniors and kids). Heres seven to sweat with.

NEOU offers thousands of live and on-demand classes, featuring top trainers and workouts (from ten minutes to 90), including bootcamp, dance and barre. Plus, your stir-crazy kids can use it to shake their sillies out: The streaming service offers 10- to 20-minute workouts for families.

$14.99 a month or $50 for a full year; NEOUFitness.com

A ClassPass membership also includes in-app access to audio and video workouts (cardio, strength and mind-body) ideal for living-room exercising. The app also features express classes for breaks in between meetings.

From $19 per month; ClassPass.com

Former Brooklyn Nets dancer Megan Roups app brings a simplified version of her popular dance cardio and sculpting method to your screen. The on-demand workouts range from five to 50 minutes and can be done with no equipment. Shes launching a live class soon.

$19.99 a month or $119.95 for the year; TheSculptSociety.com

Fitbits Premium service has all kinds of workouts, from running to yoga to weightlifting, led by 16 different trainers. In a nice touch, routines also can be personalized to match the health data collected by your Fitbit device.

$9.99 a month or $80 for the year; Fitbit.com

What guy wouldnt want to look like Thor? This Chris Hemsworth-created fitness app is your best bet to achieve a superhero-like body from the comfort of your home. Offering 20- to 40-minute workouts, such as high-intensity interval training, yoga and mixed martial arts, the app also offers meal plans and recipes.

Prices start at $29.99 a month or $120 a year; Centr.com

You dont need a pricey bike to benefit from the Peloton apps on-demand classes. Do some yoga or strength-training indoors, or take it outside for a guided run.

Starts at $12.99 a month; OnePeloton.com

The Ob platform offers more than 20 different class types from barre to trampoline and features more than 4,000 on-demand workouts in its extensive library. There are also 14 live classes a day, with people from Califonia to New Jersey tuning in and sweating together separately.

$27 a month; $199 for the year; obefitness.com

More here:
The 7 best at-home fitness apps to use during the coronavirus outbreak - New York Post

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LONDON--(BUSINESS WIRE)--Technavio has been monitoring the sports and fitness wear market and it is poised to grow by USD 50.46 bn during 2019-2023, progressing at a CAGR of over 5% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. Request latest free sample report of 2020-2024

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. The rise in number of sports tournaments will offer immense growth opportunities. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Rise in number of sports tournaments has been instrumental in driving the growth of the market.

Sports and Fitness Wear Market 2019-2023: Segmentation

Sports and Fitness Wear Market is segmented as below:

End-user

Product

Application

Geographic Segmentation

To learn more about the global trends impacting the future of market research, download latest free sample report of 2020-2024: https://www.technavio.com/talk-to-us?report=IRTNTR30168

Sports and Fitness Wear Market 2019-2023: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our sports and fitness wear market report covers the following areas:

This study identifies technological advancements in sports and fitness wear as one of the prime reasons driving the sports and fitness wear market growth during the next few years.

Sports and Fitness Wear Market 2019-2023: Vendor Analysis

We provide a detailed analysis of around 25 vendors operating in the sports and fitness wear market, including some of the vendors such as Adidas, Nike, PUMA, Under Armour and VF Corporation. Backed with competitive intelligence and benchmarking, our research reports on the sports and fitness wear market are designed to provide entry support, customer profile and M&As as well as go-to-market strategy support.

Register for a free trial today and gain instant access to 17,000+ market research reports.

Technavio's SUBSCRIPTION platform

Sports and Fitness Wear Market 2019-2023: Key Highlights

Table of Content:

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: MARKET LANDSCAPE

PART 04: MARKET SIZING

PART 05: FIVE FORCES ANALYSIS

PART 06: MARKET SEGMENTATION BY END-USER

PART 07: MARKET SEGMENTATION BY PRODUCT

PART 08: CUSTOMER LANDSCAPE

PART 09: MARKET SEGMENTATION BY APPLICATION

PART 10: GEOGRAPHIC LANDSCAPE

PART 11: DECISION FRAMEWORK

PART 12: DRIVERS AND CHALLENGES

PART 13: TRENDS

PART 14: VENDOR LANDSCAPE

PART 15: VENDOR ANALYSIS

PART 16: APPENDIX

PART 17: EXPLORE TECHNAVIO

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavios report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavios comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Sports and Fitness Wear Market| Rise in Number of Sports Tournaments to Boost Growth | Technavio - Business Wire

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Toronto, March 16, 2020 (GLOBE NEWSWIRE) -- Precision Nutrition, the worlds largest online nutrition and healthy lifestyle coaching and certification company is partnering with Renaissance Periodization, leaders of science-based nutrition and exercise, the Online Trainer Academy, the worlds first certification for online fitness and nutrition training, Trainerize, a client engagement mobile app for fitness professionals, and Girls Gone Strong, a global leader in womens health, fitness, and pre- and postnatal education to share their knowledge with professionals in the nutrition and fitness industry in an effort to help them navigate challenges resulting from COVID-19. As individuals are exercising social distancing, these companies have created new, free resources to help fitness professionals address concerns from their clients, and also evaluate the steps required to maintain a business remotely.

In recent weeks, our community has raised real concerns about how they will continue their livelihood in the midst of closing gyms and cancelling appointments. Precision Nutritions more than 20 years of experience coaching nutrition online, combined with the expertise and support of our partners has encouraged us to try to help nutrition and fitness professionals with the challenges presented by COVID-19, said Tim Jones, Precision Nutrition Chief Executive Officer. During these stressful times, we are proud to continue focusing our efforts on helping fitness professionals take care of themselves, so they may help others do the same.

An unprecedented, rapidly changing business environment has emerged and new, urgent client concerns are being faced by coaches and personal trainers. In response, Precision Nutrition, Renaissance Periodization, the Online Trainer Academy, Trainerize, and Girls Gone Strong have formed the Coalition of Health and Fitness Leaders (CHFL). This coalition aims to share their collective experience in coaching hundreds of thousands of clients with nutrition and fitness professionals navigating these challenges, as well as identifying opportunities to build more resilient business practices. These companies hope to help those coaches and trainers seeking additional support to move from fear, uncertainty, and confusion and towards empowerment, clarity, and productive action.

Dr. Spencer Nadolsky of Renaissance Periodization added, At times of worry, it is imperative that we evaluate our priorities to understand how we can have the largest impact on those who need it most. The creation of this coalition is the beginning of a unified movement within our industry to support the communities we serve.

The first initiative of the CHFL is a free digital panel discussion that will provide coaches with guidance on how to transition from in-person to online training and how to maintain and support their clients. Facilitated by Precision Nutritions director of curriculum, Krista Scott-Dixon, PhD, the panel of experts will include:

The panel discussion will be available on Thursday, March 19, 2020 at 1:00pm EST. Those interested in viewing the discussion can do so by clicking the following link at the aforementioned date and time: get.pn/CHFL-Expert-Panel-Discussion.

With quarantines imminent and a growing general fear surrounding crowds, fewer and fewer people are venturing outside and they definitely arent going to the gym, said Jonathan Goodman of the Online Trainer Academy. People who work in fitness are facing serious financial trouble. That, and its more important now than ever to keep our population healthy during this trying time. Effective remote training is paramount right now for fitness industry personnel and exercisers looking for ways to stay engaged with their fitness and training regimens.

Following the panel, complimentary resources will be made available with actionable next steps coaches can immediately take. This includes programming recommendations, answers to common client FAQs, and the latest medical information available.

The current situation we are all facing is uncharted territory in many ways, but I know we will all get through this and come out on the other side stronger for it. To do that though, we will need to collaborate as one unified community to raise each other up, share our knowledge, and use every tool available to us, said Sharad Mohan of Trainerize. Were proud to be part of the Coalition of Health and Fitness Leaders during this time when the industry now more than ever needs to work together.

To help extend the reach of these resources, the CHFL is looking for other companies and organizations within the larger health and fitness industry to join as partners of the Coalition. Those interested in exploring this opportunity are encouraged to reach out to partners@healthandfitnesscoalition.com to learn more and receive additional information.

"At Girls Gone Strong, we're proud to be working alongside Precision Nutrition, Renaissance Periodization, the Online Trainer Academy, and Trainerize as part of the Coalition of Health and Fitness Leaders. Together, we have a powerful opportunity to create a platform from which we can share evidence-based, practical, and compassionate information and concrete steps health and fitness professionals can use to navigate these uncertain times, said Molly Galbraith of Girls Gone Strong. We hope you accept this invitation to join us in our mission of getting this valuable information to as many professionals as possible."

About Precision Nutrition

Precision Nutrition offers a sustainable, practice-based approach to losing fat, building strength, and getting healthy. As a global leader in providing health and fitness professionals the education, tools, and coaching they need, nearly 100,000 coaches in 120 countries use the Precision Nutrition Level 1 Certificationalong with ProCoach, the companys proprietary coaching softwareto improve client results, increase operational efficiency, and drive business growth. Precision Nutrition offers the only nutrition certification endorsed by CrossFit, the National Academy of Sports Medicine (NASM), and the American College of Sports Medicine (ACSM). The American Council on Exercise (ACE) and The National Board for Health and Wellness Coaching (NBHWC) also approve Precision Nutrition for its professionals continuing education credits.

In addition, Precision Nutrition Coaching for Men and Women is a personalized, evidence-based healthy nutrition and lifestyle program, which has been validated in multiple peer-reviewed studies, and helped over 100,000 people improve their nutrition, fitness, and lifestyle. For more information, visit http://www.precisionnutrition.com.

About Renaissance Periodization

At Renaissance Periodization (RP), we see our mission as that of delivering the most effective, scientifically sound and reliable diet and training consultation to anyone who wants to use it to achieve results. When it comes to your goals and aspirations in the areas of physique alteration, sports performance, and health, we're passionate about helping you target your time and efforts doing what works, and avoiding what doesnt.

With a staff comprised of an unrivaled number of PhDs, RDs, physicians, top researchers, and athletes in the industry, RP is proud to leverage the collective knowledge and experience of our staff to guide you towards success on your fitness journey. The transformations we're well-known for on social media are more than skin deep, but also help our clients make permanent, healthy lifestyle changes. We've helped more than 100,000 people across the globe change their lives with our diet and exercise templates and app along with more than 10,000 clients one-on-one with our highly educated coaches. For more information, visit http://www.RenaissancePeriodization.com.

About the Online Trainer Academy

The Online Trainer Academy (OTA) is the premier online training certification for ambitious, passionate fitness professionals. Founded by Jonathan Goodman in 2013, OTA has now certified coaches in 83 countries. Accompanying the certification is the first-ever textbook for online fitness trainers, The Fundamentals of Online Training, now in V2.0. OTA is a preapproved continuing education provider endorsed by most worldwide accredited certification bodies including NASM, ACE, CanFitPro, PTA Global, UK Reps, and Fitness Australia. For more information, visit http://www.theptdc.com/ota.

About Trainerize

In this digital age, working out is no longer connected to a physical space. Trainerize is a client engagement mobile app for fitness professionals that empowers fitness professionals and fitness studios worldwide to reach, engage, and motivate people to change their lives for the better. Trainerize is making fitness more accessible by connecting more people to fitness professionals who can help them workout, eat better, and improve their habits. By combining online workouts, nutrition tracking, meal planning, client communication, and access to the world's best fitness add-ons, Trainerize allows fitness professionals to focus on what they love to do most: train and motivate their clients.

To learn more about Trainerize visit: http://www.trainerize.com.

About Girls Gone Strong

Girls Gone Strong (GGS) is the world's largest platform dedicated to providing evidence-based, interdisciplinary, women-specific health, fitness, and nutrition education for women and the professionals who work with them. At GGS, youll find industry-leading education materials, certification programs, and coaching, all focused on women and designed to help you reach your goals whether youre a health and fitness professional looking to level up your knowledge or a woman wanting to feel stronger, healthier, and more confident.

Thousands of health and fitness professionals in more than 70 countries use our Pre- and Postnatal Coaching Certification and Women's Coaching Specialist Certification to help keep their pre- and postnatal clients safe, healthy, and strong, and to confidently help their female clients with issues like body image struggles, pelvic floor dysfunction, menopause, and more all within their scope of practice. For more information, visit: http://www.girlsgonestrong.com.

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Nutrition and Fitness Experts Precision Nutrition, Renaissance Periodization, the Online Trainer Academy, Trainerize, Girls Gone Strong and Others...

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DIRECTOR of High Performance Andrew Russell believes Harry McKay is nearing a return from a groin injury.

After a pre-season hindered by a groin complaint, McKay has returned to pre-season training in the last month.

However, Russell said that while McKay was nearing a return, he wouldnt be rushed back to the fold.

The Director of High Performance said McKay would continue to build his fitness base before being considered for selection.

Director of High Performance Andrew Russell provides an update on the health of the list leading into Round 1.

We know he had a late start, so we knew we were going to be up against it to have him ready for Round 1, Russell said.

Hes had 3-4 weeks of high-quality training, he probably needs another 3-4 weeks and then hes ready to go.

Hes in a good spot.

Russell also ruled out Caleb Marchbank for Thursday nights season opener, after sustaining bone bruising in his knee in the final Marsh Community Series game.

However, the news was better for his defensive partner Lachie Plowman.

Marchy jarred his knee and he had a bit of bone bruising in that. Itll probably take from anywhere between 2-3 weeks, he said.

He wont play Round 1 but pretty soon after that, we expect to see him out there.

Plow trained fully yesterday and will train fully tomorrow, so hes 100 per cent.

Russell also provided an update on Eddie Betts, who the Club announced would miss the next few weeks after a calf injury.

For Russells full comments, watch the video above.

More:
Viewed McKay building to full fitness, Marchbank to miss An update ahead of Round 1. 2 - Carlton Football Club

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Innovative Fitness, an industry leader in the space of personal training and fitness, has announced its temporary closure amid the COVID-19 pandemic.

With roughly 200 coaches on staff at 12 locations spread across BC and Ontario, the business is officially closed for two weeks as of March 16.

The company says that on March 31, the situation regarding the coronavirus will be re-evaluated, and at that time, plans for reopening will be discussed.

Our mission to ensure you live your best life is unwavering, Curtis Christopherson, president of Innovative Fitness, said in a release.

In fact, it has never been more passionately felt.

Withcoronavirus on the rise,Toronto Public Healthis remindingindividuals who attend events and large gatherings to monitor their health for signs and symptoms of COVID-19. And if youre not feeling well, they recommend staying home at this time. Also, due to unexpected cancellations, please check the event you plan to attend is still taking place. Keep up with COVID-19 news here.

Excerpt from:
Innovative Fitness closes all locations temporarily in response to pandemic | News - Daily Hive

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