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Latest release from SMI with title Testosterone Replacement Therapy Sales Market Research Report 2019-2026 (by Product Type, End-User / Application and Regions / Countries) provides an in-depth assessment of the Testosterone Replacement Therapy Sales including key market trends, upcoming technologies, industry drivers, challenges, regulatory policies, key players company profiles and strategies. Global Testosterone Replacement Therapy Sales Market study with 100+ market data Tables, Pie Chat, Graphs & Figures is now released BY SMI. The report presents a complete assessment of the Market covering future trends, current growth factors, attentive opinions, facts, and industry-validated market data forecast until 2026.

Global Testosterone Replacement Therapy Sales Market Segmentations

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*** For the global version, a list of below countries by region can be added as part of customization at minimum cost.North America (United States, Canada & Mexico)Asia-Pacific (Japan, China, India, Australia, etc)Europe (Germany, UK, France, etc)Central & South America (Brazil, Argentina, etc)Middle East & Africa (United Arab Emirates, Saudi Arabia, South Africa, etc)

Testosterone Replacement Therapy Sales Product/Service Development

Knowing how the product/services fit the needs of clients and what changes would require to make the product more attractive is the need of an hour. Useful approaches to focus group by utilizing User Testing and User Experience Research. Demand-side analysis always helps to correlate consumer preferences with innovation.

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Understanding marketing effectiveness on a continual basis help determine the potential of advertising and marketing communications and allow us to use best practices to utilize an untapped audience. In order to make marketers make effective strategies and identify why the target market is not giving attention, we ensure the Study is Segmented with appropriate marketing & sales channels to identify potential market size by Revenue and Volume* (if Applicable).

Pricing and Forecast

Pricing/subscription always plays an important role in buying decisions; so we have analyzed pricing to determine how customers or businesses evaluate it not just in relation to other product offerings by competitors but also with immediate substitute products. In addition to future sales Separate Chapters on Cost Analysis, Labor*, production* and Capacity are Covered.

How geography and sales fit together

This study is helpful to all operators who want to identify the exact size of their target audience at a specific geographic location. Testosterone Replacement Therapy Sales Market allows entrepreneurs to determine local markets for business expansion. This study answers the questions below:

1. Where do the requirements come from?2. Where do non-potential customers reside?3. What is the buying behavior of customers in a specific region?4. What is the spending power of the customers in a particular region?

** Enquire for customization in Report @ https://www.stratagemmarketinsights.com/quiry/8711

Having our reviews and subscribing our report will help you solve the subsequent issues:

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Furthermore, the years considered for the study are as follows:

Historical year 2013-2018Base year 2018Forecast period** 2019 to 2026 [** unless otherwise stated]

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Testosterone Replacement Therapy Sales Market In-Depth Analysis on Forthcoming Development And Forecast By 2026 - Market Reports Observer

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Happy New Year; now let's lose weight! Ugh, it seems like so many people assume the two go hand-in-hand. Wanting to lose weight is such a common new year's resolution, and one popular plan to jumpstart weight loss is for people to hop on the Whole30 train. Before you embark on this 30-day plan for the sole purpose of losing weight, we asked dietitians to tell us if Whole30 is the best approach.

If you're unfamiliar with Whole30, for 30 days straight you eat whole, unprocessed food including meat, seafood, eggs, veggies, fruit, and natural fats, and you avoid dairy, added sugar (real or artificial), alcohol, grains, and legumes (which includes peanuts and all forms of soy). You also can't have any baked goods, junk food, or treats made with "approved" Whole30 ingredients, so no vegan "nice cream" or baked sweet potato fries. Oh, and did I mention, if you "cheat" then you have to start back at Day 1?

Whole30 can help with weight loss as it restricts many foods that most of us tend to overeat, such as sugar and refined carbs. You'll also feel full on less overall calories since this plan focuses on eating protein and vegetables. "However, it all comes down to how many calories you're consuming. If you end up eating just as many calories as you currently do, then you may not notice a significant change in weight," said registered dietitian Kelli McGrane, MS, RD, for the food tracking app Lose It!. You may also eat more fat like avocados and nuts, and complex carbs like sweet potatoes and bananas, which could make you gain weight.

If a person does end up losing a few pounds, said registered dietitian Jessica Levings, MS, of Balanced Pantry, "the weight loss is unlikely to be sustained when they go back to their normal eating patterns at the end of the 30 days."

Registered dietitian Jackie Ballou Erdos, MS, RD, CDN, owner of Balancing Act Nutrition, warns that although Whole30 makes a lot of claims - with weight loss being one of them - and you may feel desperate to make a change, not everyone will experience what Whole30 promises.

"Like many wellness trends these days, Whole30 is marketed as a sustainable, positive lifestyle change; however, it's really a diet in disguise," Jackie said. It asks participants to restrict certain foods, and it labels some foods as "approved" and others as "off-limits." For those people struggling with body image, their relationship with food, or with other disordered eating behaviors such as binge eating, such a restrictive diet could make those issues worse.

That's not to say you shouldn't try Whole30. It can be great for people who want to get started eating more whole, unprocessed foods, or to figure out if certain foods are triggering certain issues like digestive or skin problems. People rave about how good they feel after the 30 days. But it's not the best approach if you're only doing it to lose weight.

Related: An Anti-Diet Dietitian Shares the 5 Steps You Can Take to Become an Intuitive Eater

We know from research that diets don't work. Although people may lose weight at first, if that way of eating is unsustainable (as most diets are), people will inevitably regain the weight back. This typically begins the vicious restrict-binge, yo-yo dieting cycle.

Jackie shared that literature shows weight cycling - losing weight, gaining weight, repeat - is actually more harmful to our health than just staying at a higher weight. One research article that reviewed over 30 studies on dieting concluded that dieting is actually a predictor of weight gain.

"I worry people are setting themselves up for restrict-and-binge cycles, weight cycling, and feeling guilty and ashamed and like they failed, when in fact it's diets that fail us; it isn't us who fail on diets," Jackie said.

"Just because something helps you lose weight does not mean that it is healthy in the long run," added registered dietitian nutritionist and NASM-certified personal trainer Whitney English Tabaie, MS. Focusing on eating to change how your body looks can only make you feel bad about yourself and lead to harmful eating habits. So skip the dieting-for-weight-loss mentality! "For optimal health, you should focus on a long-term sustainable way of eating, which emphasizes whole, healthy plant foods," and that makes you feel energized, happy, confident, and healthy.

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If You're Trying to Lose Weight, Should You Try Whole30? Here's What Registered Dietitians Say - Yahoo Lifestyle

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Jeff Cremonte, a physical therapist and president of LEAP Health, leads his father, Tom Cremonte, left, in a exercise at the Hamburg Fitness Center, Thursday, Dec. 19, 2019. He'll lead a free Facebook-based weight loss challenge.(Photo: Jennifer Timar/Livingston Daily)

If your New Year's resolution is to meet yourweight loss and physical fitness goals in 2020, you're not alone.

Dropping unwanted weight tops lists of the most common New Year's resolutions, but most people will abandon their quests or fail to reach their goals.

Jeff Cremonte, a doctor of physical therapy and founder of LEAP Health, which operates out of Royal Oak and Hamburg Township, said he wants to help people stick to their weight loss resolutions in 2020.

Cremonte gained more than 20 pounds in the last few months so he can workto lose it along with other people.

"I wanted to gain weight to show my confidence in the scientific method," said Cremonte, 26,who splits his time living at his family home in Brighton and a place he shares with roommates in Royal Oak."I wanted to put my own body on the line. My personal goal is to be down to my normal weight at the end of the challenge. We can be accountable together."

He said he normally weighs around 165 pounds and is now nearly 190 pounds.

He will beposting videos and other free informational materialson a Facebook group, "Drop withDoc." To join the group, submit a request atwww.facebook.com/groups/dropwithdoc.

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The Pinckney nativesaid he hopes to harness the power of social media to provide the five-monthweight loss challenge and educational series.

Over the course of five months, he will cover topics includinggoal setting, exercise, nutrition andlifestyle modification.

He said he has scientific, expert advice to shareas a professional physical therapist and fitness business owner.

He received his doctorate in physical therapy from the Duke University School of Medicine.

"In a world of social media, fads and a lot of weight loss diets, it's important to have a reliable source of information," he said.

Cremonte said putting on weight was a struggle, just like dropping weight can be.

"It's all caloric management, energy management," he said. "I changed to calorie-dense foods. To gain weight, you have to intake more calories. I was eating in surplus, at least 1,000 more calories a day consistently for about three months."

LEAP Health President Jeff Cremonte, left, helps his father, Tom Cremonte, do an exercise at the Hamburg Fitness Center, Thursday, Dec. 19, 2019. He will launch a free Facebook-based weight loss challenge on New Year's Day.(Photo: Jennifer Timar/Livingston Daily)

"Drop with Doc" will showcase hisown weight loss progress. He'll reverse his weight-gaining habits to weight-losing habits.

"I'm going to show you how I am going about it," he said.

Cremonte said his "Drop with Doc" program will ask participants to not rush into working out.

"At the beginning, we're going to take a step back, learn how to set goals and learn emotional strategies to remove barriers to being healthier. I'm not going to suggest people start working out until a week or two into the program," he said. "We'll be planning, like making house blue prints."

He willpost tips about meal preparation, changing daily habits and behaviors, exercises for weight loss and other related topics.

"It will primarily be videos, some of them more instructional, like me in front of a whiteboard. Other videos will give a live look, like I'll be at the store and I'm deciding between two foods, one healthy, one not," he said.

He said he hopes many of the Facebook group's members will post questions, progress updates and success stories, but he said there is no pressure to actively comment.

"If you want to join just to pick up a few pointers and check in and see what's going on, that's good too," he said. "They have the community there for accountability if they want it."

Cremonte said everyone's body is different when it comes to weight loss.

"Five months seems like a long time, but when it comes to real weight loss, that can take longer," he said.

"If you can lose a pound a week or even a pound every two weeks, that's a win," he said. "You want to set goals for behaviors, not results, because what you can control are your behaviors. I want to say, by May, that I worked out and ate correctly for the last five months, because that's something I can control. The weight isn't in your control. If you change the behaviors, the results will eventually come. Whether it takes five months or five years, over the long term, you're going to be successful."

USA Today reported that most people give up on fitness-related New Year's resolutions mere weeks into January, but some stick to them.

About 80%of resolutions fail by the second week of February each year, according to U.S. News & World Report.

Statisticportal Statista surveyed more than 2,000 adults in the country about their 2020 resolutions.Eating healthier tied with better managing finances, with 51% of survey respondents identifying one or both of those as goals. About 50% resolved to be more active and 42% want to loss weight.

LEAP Health is a business Cremonte founded in the summer of 2019. It offers one-on-one fitness, performance and preventative medicine services. Clients can work with Cremonte and other fitness professionals at their home, office or at one of two partnering gyms, Hamburg Fitness Center and Grand Rapids City Gym. More information is available at http://www.leaphealthy.com

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ContactLivingston Daily reporterJennifer Timar at 517-548-7148 or at jtimar@livingstondaily.com.Follow her on Facebook @Jennifer.Timar99 and Twitter @JenTimar99.

Read or Share this story: https://www.livingstondaily.com/story/news/local/community/livingston-county/2019/12/31/pinckney-native-physical-therapist-gaining-weight-help-others/2702700001/

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New Year's resolution: Physical therapist intentionally gains weight to help people lose it - Livingston Daily

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Year 2019: Long working hours and sleep deprivation owing to binge watching shows on streaming services are the top two social trends that adversely affected the fitness levels of Indians in 2019, showed the survey based on responses from 500 nutritionists and trainers across the country.

Year 2019: Vegan diet and carb cycling diet also gained people's attention this year

When it comes to diets for reducing weight, the two regimens that captured the imagination of Indians in 2019 were the high-fat, low-carbohydrate ketogenic diet and intermittent fasting diet, reveals a survey by domestic health and fitness app HealthifyMe. Intermittent fasting diets fall generally into two categories: daily time-restricted feeding, which narrows eating times to 6-8 hours per day, and so-called 5:2 intermittent fasting, in which people limit themselves to one moderate-sized meal two days each week.

This diet is suitable for those looking for fat loss, especially when a person is involved in a consistent workout routine.

Ketogenic diet is primarily designed for people with epilepsy but is now being used for other conditions as well, including weight loss, polycystic ovarian disease (PCOD), acne, endurance athletes and also for other nervous disorders. It cannot be used as a long term diet for weight loss as it is very rigid and too much fat can cause serious complications.

Long working hours and sleep deprivation owing to binge watching shows on streaming services are the top two social trends that adversely affected the fitness levels of Indians in 2019, showed the survey based on responses from 500 nutritionists and trainers across the country.

Easy access to packaged food and food delivery services are the other two social trends that had a big impact on people's health.

The other diets that drew people's attention were vegan diet and carb cycling diet.

Vegans do not consume meat, fish, dairy, or eggs and primarily include all plant based foods. While this can be good for people with allergies or intolerances, it can lead to nutritional deficiencies, especially protein and vitamin B12.

Carb cycling, a dietary approach that involves planned increases and decreases in carbohydrate intake on different days, is popular among bodybuilders, fitness competitors and certain athletes who are looking to increase muscle mass and shed body fat.

When it comes to food, the top three "super foods" that Indians consumed in 2019 were green tea, chia seeds and turmeric, as per the survey. This was followed by ghee, ragi and quinoa.

On the other hand, foods like kale or leaf cabbage, wheat grass and amla (Indian gooseberry) were not very popular in 2019, the results showed.

Interestingly, one positive diet trend that Indians followed in 2019 was replacing white rice and wheat with healthier grains.

While white rice was replaced majorly by brown rice followed by quinoa, wheat was replaced by millets followed by jowar and ragi.

Indians' favourite workout time in 2019 was mornings with almost 70 per cent completing their workout between 4 a.m. to 12 p.m.

Out of these, 40 per cent preferred to work out early morning between 4-8 a.m. while 30 per cent worked out between 8-12 p.m., the results showed.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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Year 2019: Keto Diet, Intermittent Fasting Top Weight Loss Diets In India - Doctor NDTV

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A woman who shed almost half her body weight has revealed the two simple rules that led to her impressive weight loss.

Kitty Vacha, 53, shared her top diet tips on the social media site Reddit, after she managed to drop 158lbs - going from 329lbs to 171lbs, reports the Daily Express.

In the post, she explained that there was 'no magic answer' for losing weight however there are some simple rules she followed in order to achieve results.

The 53-year-old former reality TV star said that the two key rules she stuck by were 'no refined sugar' and 'no fried foods'.

She said: "When you are considering something to eat, are you looking at it as fuel, entertainment, soothing or comfort?

"Food is a fuel source to run our bodies and nothing moreWhen considering what to eat, actually stop and look at it. Is it a whole food? Did it grow in nature?

"Or, did it come from a factory on an assembly line, with lots of chemicals and additives to keep it fresh in a can or jar or box? Did this food even exist before mass manufacturing? No? Think twice."

She added: "I lost my first 70 lb following the first two rules, counting calories and walking... it got boring and my body got used to it.

Ive recently intermittently done Keto, did I see this as a long-term diet? No. But, it worked for me where I was, with my body type and gaining more muscle. I'm now back to phase one again."

The slimmer said that losing weight came down to 'accountability and counting calories' and said that using apps to track what she ate helped her stay on target.

She also advised other to consider what works best for their bodies and emphasised that what works for one may not work for another.

She said: "You will slip. I know it sounds cliche but this is a marathon, not a sprint.

"You didn't put excess weight on in 3 weeks, it's not coming off in 3 weeks. You're going to have bad days. you're going to have bad weeks, you're going to have bad seasons.

"No, this is not a justification or excuse to eat poorly, just be kind to yourself when it does happen, because that is life.

"Pick yourself up, put on your big girl or big boy panties, dust off and start again. Remember, no one's going to do it for you.

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Woman reveals weight loss tricks that helped her shed 11 stone - Lincolnshire Live

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Pantone is predicting classic blue as the 2020 color of the year. A "universal favorite" the color ... [+] is soothing and offers "stability and connection" according to Pantone Vice President Laurie Pressman. Expect to see convey a "feeling of great space" and its influence in the worlds of fashion, beauty and wellness.

We are two days away from the next decade and the beauty and wellness industries seem to be better positioned for 2020 and beyond than many other business segments. According to a new report from retail analytics firm Edited, the beauty industry is valued at $532 billion and is on a rapid upward trajectory.

Research from the Global Wellness Research Institute backs this up citing the global health and wellness industry is growing at an historic rate nearly twice as fast as the global economy. Now worth $4.2 trillion with 12.8% growth between 2015 and 2017 representing 5.3% of total global economic output. Top growth segments include personal care, beauty and anti-aging products (as younger consumers establish better regimens at earlier ages and boomers are embracing longer life spans) to all areas of healthy eating, nutrition, and weight loss to embracing the zen of fitness and mind-body. No wonder Oprah Winfrey has extended her partnership deal with Weight Watchers (WW) and startups like Noom, an app-based wellness company that raised $58 million in funding earlier this year, are taking off.

The Global Wellness Institute is Predicting Strong Growth in The Beauty and Wellness Sectors For The ... [+] Next Decade

Beauty trend predictions that may fuel sales for 2020 and beyond include everything from Pantone announcing classic blue will be the Color of the Year to the return of the hair flip (and I admit I plan to try it possibly as soon as New Years Eve), statement braids, high eyeliner looks in a plethora of colors (another trend that I plan to embrace), euphoric makeup and gender fluid products. However, for the decade ahead, three industry leading beauty and wellness Founders and CEOs shared their very diverse insights into key long term trends that represent growth opportunities worth pursuing. See if you agree.

Priscilla Tsia, Founder and CEO of cocokind, a clean, conscious, sustainable and accessible skincare ... [+] brand, dedicated to providing high-quality, natural products.

Priscilla Tsia, Founder and CEO of cocokind, a clean, conscious, sustainable and accessible skincare brand, dedicated to providing high-quality, natural products predicts:

Allison Evans, Co-Founder of Branch Basics, a wellness brand on a mission to help people create ... [+] healthy homes by removing harmful chemicals from their daily lives.

As we all become much more aware of how the products and items in our homes effect our well being, Allison Evans, Co-Founder of Branch Basics, is on mission to help people create healthy homes by removing harmful chemicals from everyones daily lives. This includes everything from basic human-safe and mineral based products to biodegradable and non-GMO products. With many consumers desperately seeking relief from sudden unexplained chronic pain and loss of motor skills from chemical exposure, which was actually the impetus for Evans and her partner Marilee Nelson to start Branch Basics, Evans predictions and solutions are centered on environmental issues that impact us all.

Sara Panton Co-Founder of Vitruvi, a premium essential oils company.

Sara Panton, Co-Founder of Vitruvi,a premium essential oils company that creates products that help elevate the simple moments of your day, also envisions a continued focus on wellness as relates both to the environment and individual well being.

With wellness being more than a buzzword both on the corporate and home front, each of these predictions represent different aspects of how individuals are more focused than ever on their physical and mental health while managing stress. It will be interesting to see how each of these predictions nets out a year and a decade from now.

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9 Beauty And Wellness Trend Predictions For 2020 And Beyond - Forbes

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More than 30 million Americans have diabetes. The vast majority suffer from Type 2 diabetes, which arises when the body doesnt process insulin properly. This causes blood sugar levels to rise and potentially triggers a host of other health problems, like heart disease, kidney disease and loss of vision. The disease has long been characterized as a chronic condition, requiring people to receive regular insulin injections, test their blood sugar levels and take medications.

However, a growing body of evidence suggests that reversing the condition essentially, bringing blood sugar back to a non-diabetic level without meds may be possible through diet and weight loss. In a 2016 study in Barbados, more than half of participants given a low-calorie, low-carb diet, in addition to fibrous fruits and vegetables, were able to reduce their blood sugar to non-diabetic levels. Weight-loss surgery has also been used as a technique to keep diabetes at bay.

But not everybody can control their blood sugar levels without medication, particularly in the diseases later stages. And experts caution that major lifestyle changes involving diet can be difficult for many people to maintain.

Often times, people will go on these very restrictive, low-calorie diets, says Ann Albright, director of the Division of Diabetes Translation at the Centers for Disease Control and Prevention. The evidence is clear that, for a majority of people, those are not sustainable.

Read more:

When Dieting, Should We Be Fasting or Grazing?

The Biggest Factor Behind Obesity May Be One We Don't Want to Hear

Breakfast Might Not Be So Essential After All

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Can You Reverse Type 2 Diabetes with Diet and Weight Loss? - Discover Magazine

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THE NEW YEAR Saying goodbye to 2019 and welcoming 2020 is a few short days away.

Many of us are still reveling in rich, decadent Christmas foods (mmm, pies) while ignoring the calories and that particular shortness of breath that comes when your belly is way too full. But no matter how hard we try, the New Year will still creep up on us, and for many, the New Year means new resolutions.

The "Christmas diet" of 5,200 calorie meals may or may not be what pushes many people to make health-related goals at the start of the New Year, but regardless, diet and exercise seem to be top of mind for many when it comes to resolutions.

If a diet is part of your 2020 goals, and youre not happy about it, youre not alone. Many humans (and dogs) feel the same way.

In this video, youll meet a French bulldog on a diet, and he is definitely N-O-T happy. The clip starts in the first stage of grief denial. With his back to the camera and soft woofs, hes attempting to gently remind his owner that she forgot to give him all his food.

When its clear that she will not budge, a full tantrum appears, with anger and bargaining coming in hot.

The noises this dog makes while whining and complaining is something that may shock you not into a state of horror, but into a state of puredee delight. The only way to describe it to imagine a sort of mix between a toddler, an angry cat, and of course the (sort of) classic howl of a dog's wolf ancestors.

It's glorious to behold, and it is clear that this frenchie on a diet is all of us.

About the Author: Martha OstergarMartha Ostergar is a writer who delights in the ridiculous that internet serves up, which means she's more than grateful that she gets to cruise the web for amazing videos to write about.

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Have You Seen This? French bulldog on diet is all of us - KSL.com

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Knowing what people want simply makes sense if your business sometimes comes down to anticipating need.That's why restaurant consultants and marketing experts spend outsize effort analyzing food trends, tossing out ideas that sometimes seem practical, and other times just seem silly.

The rise of robot waiters predicted for 2019 comes to mind as a good example of the latter. And an expected explosion of food from Kazakhstan didn't quite reach Western North Carolina, much to at least my own dismay. And even if New York seems to be hogging more than its fair share of pelmeni, some food trends have boomed in Asheville for years, including the rising national hunger for gut-friendly probiotic-rich food or, simply put, ferments.

So what's next in the world of food? Here, I've shared some of the common ground I found in the trend forecasts for 2020. And since looking back can be equally fun, you can also take a gander at some of the things experts said would come to fruition this year, some of which did, and some of which did not.

Let's kick things off with an unsavory anecdote. Unfortunately, E. coli wreaked havoc on romaine lettuce's reputation in 2019, and New York Times food writer Kim Severson rightly predicted the distrust of everyone's favorite vehicle for Caesar dressing would make way for alt-lettuces to steal the spotlight.

A local lettuce salad at Sawhorse in Leicester.(Photo: ANGELI WRIGHT/ASHEVILLE CITIZEN TIMES)

But tradition dies hard, and romaine is thankfully back in the salad bowl once again the romaine salad with pickled veg, buttermilk dressing and corn nuts at East Asheville's Copper Crown is a fave. Local lettuces, romaine or no, are an Asheville menu staple, which means California-bred contaminations don't always hit us hard.

More: High-tech lettuce company to create 100 jobs in Yancey County with greenhouse complex

Severson also predicted an explosion in farms growing lettuce hydroponically, and locally that's come to fruition.The Massachusetts-basedLittle Leaf Farms,a grower of pesticide-free boxed babygreens, recently announced the imminent construction of 20 acres of high-tech hydroponic greenhouses in Yancey County. And BrightFarms, a New York-based packaged saladcompany, plans to invest $21 million to operate a hydroponic greenhouse in Henderson County.

At Dayton Valley Aquaponics, hydroponic crops are fertilized by fish waste. Water filtered by the crops is returned to the tanks, benefiting the tilapia.(Photo: Provided to RGJ Media)

Severson may have some sort of crystal ball, because she predicted 2019 would usher in cheese tea as "the thing you will try against your better judgment."

Reader, that happened to me, and it will not happen again. Regardless, if you're curious, you can find it atMoge Tee at 5 Biltmore Ave.

Cheese tea at Moge Tee.(Photo: ANGELI WRIGHT/ASHEVILLE CITIZEN TIMES)

Nearly every food trend prognosticatorsaid fermented foods would further increase mainstream reach, failing to freak out the general public quite as much. Indeed, anecdotally speaking, restaurant menus seem to be unapologetically boasting strong, funky flavors.

One memorable moment came from a summer dinner at Cultura, where our large group was presented with a platter including a few tiny and aggressively fermented cucumbers, the deeply complex flavor of which I can still recall months later.

And while koji is perhaps best known for its work in sake and miso, over at H&F Burger, which recently opened at 77 Biltmore Ave., the chefs are growing the fungus on beef to safely age the meat in record time.

Burgers and big, bad steaks:First look at H&F Burger, opening in downtown Asheville

That brings me to another trend: In late 2018, international food and restaurant consulting firm Baum + Whiteman predicted the rise of lab-grown meat would have ranchers "running scared." Technically, that means meat grown from cells in a lab, which is more high-tech than the Impossible Burger, which is so well-loved thatrestaurants experienced shortages this year.

Local restaurants experienced Impossible Burger shortages in 2019.(Photo: Angeli Wright/awright@citizen-times.com)

I've yet to see real lab-grown meat anywhere, but steaks are ever more prolific in a town that used to have precious few. For example, a new steakhouse will open in 2020 in the Grove Arcade called AshevilleProper, a live-fire cooking concept courtesy of former Storm chef Owen McGlynn. I don't think ranchers are exactly running for the hills yet.

Still, acceptance of plant-based food is on the rise. Ingles dietitian Leah McGrath sees customers snapping up nondairy beverages, reformulated margarines and meat-free meatslike chickenless "nuggets." Expect to see more variety in plant-based foods, with oat milk becoming a standard non-dairy optionat cafes. Over at Blackbird Restaurant at47 Biltmore Ave., there's an entire vegan menu, including risotto made with hemp milk.

The Truffle Mushroom Risotto at The Blackbird in downtown Asheville features arborio risotto, local mushrooms, seasonal vegetables, hemp milk, nutritional yeast and cauliflower puree. It is listed under the vegan section of their menu. (Photo: ANGELI WRIGHT/ASHEVILLE CITIZEN TIMES)

At the same time, McGrath said, the high-protein, low-carb keto diet is likely to still gain traction this year, with more food companies loudly promoting keto-friendly products. They're even showing up in the frozen treat aisle, where shoppers can now find low carbohydrate "ice creams" with sugar alcohols, added protein and fiber.

An increasing desire to customize food to the diet du jour is making some restaurants rethink the way their menus arewritten.

"Unlimited customization may be gumming up service speed at fast-casual chains," said consulting group Baum + Whiteman's Michael Whiteman. Some restaurants are working to focus consumers attention on culturally relevant pre-set lifestyle bowls," marketed as keto or Whole 30-friendly, gluten-free and the like.

Some are toying with eliminating build-your-own bowls altogether, he said. "The lifestyle idea is spreading to pizza, so we predict that more chains (will) shift customers away from infinite invitations to choose individual ingredients."

Assembly-line production at Blaze Pizza.(Photo: Courtesy of Blaze Pizza.)

Blaze Pizza, a chain operation with a couple local stores, now offers "lifestyle" options, like keto and cauliflower crust. The independent 828 Family Pizzeria offers cauliflower crust, too.

But not so fast: Baum + Whiteman also predicts either sweet potatoes or winter squash will soon usurp cauliflower as the "in" vegetable.

More: Ramen, burgers and restaurant expansions: 23 notable Asheville restaurants opened in 2019

QSR Magazine, a publication geared toward the fast-casual dining industry, suggests curbing food waste will continue to trend upward in 2020, as consumers begin to consciously invest in more sustainable businesses.

The USDA states the United States wastes about66.5 million tons of food, which is more than any other country, except for Australia.The waste happens in various places, including on farm fields and in grocery stores, with more than 40% of the food tossed before consumers even touch it in restaurants and other food-service operations.

Inside dish: Inside dish: Thoughts on food waste heading into the holidays

QSR predicts more and more food service operations will work to reduce food waste with technology, including food dehydrators and digesters. Local chefs are beginning to take the zero-waste kitchen challenge seriously.

Restaurants like Green Sage and The Corner Kitchen have long used local composting service Danny's Dumpster to handle their compostable trash. And with many local stakeholders, chefs and other food service workers present at the recent Asheville Food Waste Solution Summit, expect to see even more efforts toward community composting and other landfill diversion techniques.

That's a trend we can get behind.

Mackensy Lunsford is an award-winning food writer, former professional line cook and one-time restaurant owner. Contact her at mlunsford@citizentimes.com.

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Asheville food trends: What experts got right, wrong, and what's up for 2020 - Citizen Times

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Almost every other year in the 2010s, an author has come out of left field and claimed the annual bestsellers top spot at the expense of the perennial contenders. It is either a first-time novelist going straight to No 1 (Gail Honeyman with Eleanor Oliphant Is Completely Fine last year, EL James with all her Fifty Shades trilogy in 2012), or a former mega-seller returning with a new take on their old saga (Jamess reverse-angle Grey in 2015, JK Rowling and her co-writers script of Harry Potter and the Cursed Child in 2016).

This happened again in 2019, but with a double twist: a non-fiction title with two debut authors. Pinch of Nom by Kay Featherstone and Kate Allinson, a pair of weight-watching food bloggers from the Wirral, was always a favourite for supremacy after it broke records in March for first-week sales. The spin-off Food Planner also makes the top 50, and the pair are bound to get a third title well up the chart by the end of the year as their follow-up, Pinch of Nom: Everyday Light, came out on 12 December.

Their success reflects a reconfiguration of the domestic sector, with a falling away of celebrity chefs recipe books (Jamie Olivers Veg is the sole survivor at No 9) and the rise of offerings centred on weight loss or fitness, including Michael Mosleys The Fast 800 (23) and titles just outside the chart by Joe Wicks and Tom Kerridge. Books about housework or home organisation are on the rise too, as shown by the remarkable sales for two books (5, 17) by Mrs Hinch Sophie Hinchcliffe promising to shine your sink and soothe your soul. Published a fortnight apart in the spring, Pinch of Nom and Hinch Yourself Happy both owe much to their authors social media presence Mrs Hinch has an eye-popping 2.9 million followers on Instagram.

Also mingling in the charts elite with the usual suspects Oliver, David Walliams, Lee Child, Jeff Kinney are representatives of another trend, the insider memoirs of people in stressful jobs: Adam Kay (6, 15) and Christie Watson (47) on hospital medicine, the Secret Barrister (25) on the law, Ant Middleton (19) on the army, and Peter Crouch (on the charts subs bench at 62) on football. Tellingly, the most popular examples of job lit outsold the top new celebrity memoirs Elton Johns Me (38), Billy Connollys Tall Tales (43) in a defeat of the famous by the non-famous that mirrors Pinch of Noms triumph in cookbooks.

The heftier, more scholarly end of the factual spectrum, by contrast, continued to flounder commercially. If Yuval Noah Hararis Sapiens (50) one of only two translated works in the list were not still hanging on five years after publication, Bill Brysons The Body (39) would be the lone standard bearer for the kind of non-fiction that wins prizes.

In fiction, meanwhile, a peculiar division is discernible in the top 50, whereby all the charts crime novels are by men an indication of the waning of the largely female-driven psychological thriller and, perhaps more surprisingly, childrens fiction (from Philip Pullman to Walliamss five titles to picture books) is a male preserve too. Conversely, no books classified as general and literary fiction are written by men, and the range of work by women is striking: Heather Morriss hugely popular historical novel (2), more BDSM sex from James (31), smart commercial fiction by Liane Moriarty, Jojo Moyes and Sophie Kinsella (7, 10, 40), Eleanor Oliphant still doing more than fine in paperback (14), and the award-winning literary novelists Sally Rooney, Kate Atkinson and Madeline Miller (13, 41, 49).

Plus, of course, the joint 2019 Booker winner Margaret Atwood, who scored with both the TV tie-in edition of The Handmaids Tale (37) and its victorious sequel. The Testaments (12) is the highest placed (adult) novel published this year and has quite possibly racked up the biggest sales ever by a winner in hardback, with 272,251 copies sold so far.

Among other reasons to be cheerful are the performances of writers who, like the chart-topping double act, were little known a year ago. These include self-styled grubby artist Charlie Mackesy, whose sleeper hit The Boy, The Mole, the Fox and the Horse (20) took the Waterstones prize, memoirist Raynor Winn (35) and Greta Thunberg (32). Six years after Malala Yousafzais I Am Malala, the Swedish teenager matched her in producing a bestseller as well as in addressing the UN.

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Bestselling books of 2019: cleaning guides and diet books hit big - The Guardian

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