Search Weight Loss Topics: |
Weight loss: Expert reveals THIS tip will achieve fast weight loss in time for summer – Express.co.uk


Getty Images
If you have been struggling to lose weight and think you have tried everything, there are still things you can do.
Psychologist Corinne Sweet advised dieters to stop seeing food as either good or bad, as this increases the chance of eating high-calorie foods.
She explained: People talk about themselves in terms of being good or bad according to how habitually they eat or drink things, or whether they snack.
Ive been bad today, might mean someone has had a chocolate bar or muffin with their coffee. Or Ive been good can mean they have abstained from the biscuit round in the tearoom.
Often this creates stress and complex feelings, which can actually accentuate and increase the behaviour rather than curb it.
She also said it was time to stop associating food with punishment or reward, and said: People learn behaviours quite often with a punishment and reward value. If I finish my homework I can have some chocolate, or after a hard day at work I deserve a drink.
Work cultures also are full of punishment and rewards, involving food and drink: the office party, a group meal out, a social event or celebration, cakes at leaving dos and birthday drinks.
Temptation will always present itself. You have to be prepared, and be aware, ahead of time, that when you go somewhere, visit someone, go out for a meal, that temptation will be right there, in front of you.
Getty Images
1 of 11
Getty Images
You have to plan a course of action to curb your vulnerability to being seduced by something you know will trigger your need to snack. This may take effort and time, as we often hang on to what is familiar, but if you stick to it, you will soon be reaping the rewards for a little thoughtful decision-making, retraining and application of willpower.
One way to do thesis with Slissie, which is the first of its kind as it delivers curb-craving flavourings that instantly help you resist the temptation of sugary, calorific snacks. Once the flavours that contain aromas are detected by your tastebuds and olfactory receptors, messages are sent to the appetite control centres of the brain leaving users feeling their appetite has been satisfied.
As well as dealing with temptation, choosing the right foods is also the key to weight loss, as Dr Marilyn Glenville, the UKs leading Nutritionist, explained.
She said: If a food or drink is described as low sugar, slim line or diet, it will usually contain an artificial sweetener. These sweeteners have been linked to mood swings and depression, and it has been found that people who regularly use artificial sweeteners tend to gain weight because they can slow down the digestive process and increase appetite.
Make a point of sitting down and eating your food as calmly as possible
Dr Marilyn Glenville
Dr Marilyn also urged people to sit down and enjoy their food, particularly because it has benefits for weight loss too.
Eating on the run, she said gives your body the message that time is scarce, you are under pressure and stressed. Furthermore, your digestive system will be less efficient. Make a point of sitting down and eating your food as calmly as possible.
Listening to your body and actually concentrating on the food in front of you is key for weight loss, as Shona Wilkinson, Nutritionist at Superfood.uk, revealed: Try and pay attention to how your stomach is feeling and eat slowly, rather than eating everything thats in front of you. Its important that you eat to feel satisfied, as opposed to stuffing yourself.
Shona also advised not to skip main meals as this wont help you lose weight. She said: Another great tip is to not snack on foods such as toast, bread, cereals, cakes or biscuits telling yourself you wont eat a main meal later (to make up for the calories).
Getty Images
This is a trap many people fall into, because they love their sweet foods and they find these foods easier to prepare than a main meal. Make sure you eat three balanced meals a day.
Finally, Dr Marilyn reminded dieters not to fall into the common trap of confusing thirst for hunger.
She said: It's actually relatively common for people to confuse thirst for hunger, thats why keeping your fluid intake up is really important. Try drinking a large glass of water when you are feeling those hunger pains and wait to see if they dissipate.
The expert weight loss tips come as one nutritionist revealed doing too much exercise could hinder your weight loss.
See more here:
Weight loss: Expert reveals THIS tip will achieve fast weight loss in time for summer - Express.co.uk
East Hill Medical Group combines under one roof – Pensacola News Journal


Kelley MacLeod, News Journal correspondent 9:31 a.m. CT May 27, 2017
Be Local(Photo: News Journal file photo)
Dr. Kevin Hogan hasbrought together multiple services that were under multiple roofs in multiple states into one downtown location.
East Hill Chiropractic Medicine, East Hill Laser & Aesthetics and East Hill Family Medicine are all part of Hogans East Hill Medical Group on South Alcaniz Street in downtown Pensacola.
Hogan is originally from Massachusetts, but he and his family relocated to Gulf Breeze when he was 15 years old. After graduating from Gulf Breeze High School and the University of West Florida, Hogan moved to Atlanta and attended Life Universitys chiropractic program.
I was fortunate enough to come back and Ill never leave now.
Hogan moved back to Pensacola after graduation and quickly opened his own chiropractic business.
I really like Pensacola, Hogan says. I was fortunate enough to come back and Ill never leave now.
More: Healing through Craniosacral Therapy
He had two offices in Alabama in Foley and Gulf Shores. In 2012, he took over East Hill Chiropractic from his sister-in-law.
My sister-in-law wanted to move, so I took over East Hill Chiropractic on 12th Avenue, Hogan explains. She was doing one cosmetic procedure at that time and I began expanding on that.
We try to spend a lot of time with people and give them extra attention.
After running the two Alabama locations, the 12th Avenue location and the downtown facility, the father of three decided four years ago to consolidate into the one downtown location where a15-person team, including a medical doctor and nurse practitioners, could offerchiropractic, primary care and medical spa services.
Most employees have been here for years, Hogan states. They are all really good at helping patients and listening to them and addressing their needs. We try to spend a lot of time with people and give them extra attention.
That extra attention can consist of lifestyle coaching to help patients be successful in the long run when they come in for services such as body contouring and medical weight loss. The first step is a complimentary consultation with Dr. Hogan.
I explain what we offer and we figure out which is best for you, Hogan explains. A lot of people are stuck they exercise and watch what they eat, but they just cant lose weight in certain areas. With the body contouring you can reduce pants sizes quickly and its very motivational for people to see those results so quickly. Its fun to see people improve.
He does caution clients that theyhave to maintain the weight loss.
More: From a big dream, Andrews Institute reaches milestone
If you fall in love with fried Twinkies, he says, you will gain weight again.
The body contouring that Hogan offers includes Zerona and Verju both shrink fat cells across waist, hips and thighs, with Verju being FDA-approved for cellulite reduction as well. Both are laser treatments that are non-invasive, allowing for results without surgery.
The third body contouring service is BodyFX, which is a more targeted treatment that kills fat cells and tightens skin.
Hogan enjoys staying on top of new treatments as they become available, but he is always careful to heavily invest in training and education on any services they provide.
In addition to the body contouring, they offer laser hair removal, IPL photofacials, chemical peels, waxing, massage, BOTOX and other fillers, medical weight loss with B12 injections, tattoo removal and spider vein removal.
We are expanding our primary care to better serve our patients, Hogan says. The magic of this place is we have it all under one roof and we will keep adding to it.
East Hill Medical Group is located at 99B S.Alcaniz St.in Pensacola and includes East Hill Chiropractic, East Hill Laser & Aesthetics and East Hill Family Medicine. Call 437-0035 to schedule a complimentary consultation.
Be Local is a partnership between small businesses in Northwest Florida and the Pensacola News Journal.
Read or Share this story: http://www.pnj.com/story/money/2017/05/27/east-hill-medical-group-combines-under-one-roof/349957001/
The rest is here:
East Hill Medical Group combines under one roof - Pensacola News Journal
What is the UK drink drive limit, how many units of alcohol can you drink and what are the penalties for driving drunk? – The Sun


The Sun | What is the UK drink drive limit, how many units of alcohol can you drink and what are the penalties for driving drunk? The Sun So, if you have four pints and stop drinking at midnight, you're not safe to drive until at least 9am a bottle of wine and you have to wait until 1pm the next day. But this isn't a catch-all rule. As mentioned previously, factors like your weight ... |
View original post here:
What is the UK drink drive limit, how many units of alcohol can you drink and what are the penalties for driving drunk? - The Sun
Changing our diet to save the planet – Phys.Org


May 26, 2017 by Thomas Mansell
The world population is projected to grow to 9 billion people by the middle of this century. We face a huge challenge in finding ways to adequately feed this rapidly growing population whilst also protecting the natural environment.
However it is not just the amount of food production and the balance of its distribution that are key concerns for sustainably feeding the planet. We also need to think about what we are eating.
Presently western diets are characterised by a high proportion of animal foodstuffs, and this is a problem not just for our health, but for the environment. The Hunger Project has cited climate change as one of the hidden sources of hunger. In doing so it highlights how food production and the environment are inextricably linked.
Meat and dairy production requires more land, more water and has higher greenhouse gas emissions than plant based alternatives. As the global population continues to grow, we will need to be ever more prudent with the resources that are required for food production. We must consider whether the proportion of resources currently devoted to meat and dairy production is optimal given the numbers needing to be fed and the environmental impacts such diets can cause.
Already China has pledged to reduce its meat consumption by 50% by 2050 through changing its government-issued dietary regulations. In many European countries, however, there is more resistance to regulation. The German Environment Ministry's plan to no longer serve meat at official functions was met with criticism earlier this year. In the UK, the government has a clear preference for encouraging individuals to make the right choices as opposed to regulating them.
So how can people be encouraged to switch to a more planet friendly diet? And how can social marketers and policy makers encourage a dietary transformation of the population when it seems so many people struggle with, or are resistant to change? Research in the field of environmental psychology suggests that individuals will switch to a meat-reduced diet, but this change needs to be self-regulated and go through a process of several stages before it sticks. At each of these four stages of change an individual needs to overcome different barriers to progress to the next stage.
At the first stage, individuals have a stable but unsustainable behaviour pattern and do not see any need to change. For those in this stage, the initial barrier is to understand why their current behaviour is harmful and to recognise that by changing it they could ameliorate this harm.
At the second stage, individuals are contemplating changing their behaviour but haven't yet changed what they are doing and may be unsure how to do so. They need to determine a specific course of action that facilitates their goals. In relation to meat reduction, this could involve reducing portion sizes, only eating meat at one meal or having meat free days.
At the third stage, individuals are trialling their new behaviour, but are still highly susceptible to relapses. To progress to the final stage, they must come up with effective implementation plans to ensure their new behaviours will be sustainable in different contexts.
Should individuals reach the fourth and final stage, their behaviour should have built up some resistance to relapses and is therefore more likely to have an impact.
The research tells us that targeted campaigns designed to reduce meat consumption which address the specific stage of change for an individual, are more effective than traditional informational campaigns. At the University of Bath, our research is looking at which social marketing techniques are most effective at each stage of change. In particular, we are looking at what social factors are significant in driving change through the different stages. This is particularly important given the social or collaborative aspects of dietary behaviours: we might eat breakfast with our family, lunch with our colleagues and have dinner at a restaurant with friends. Each of these situations brings different social rewards and pressures which are likely to impact on our choices.
Understanding these contexts is therefore of utmost importance when designing behaviour change campaigns. If we can better understand how individuals are likely to respond to different campaigns and policy measures to change their diets, then we can help social marketers and policymakers design measures that are least likely to encounter resistance and most likely to encourage the desired behaviour changes.
The food system is inherently complex and reducing meat consumption is just one example of how consumer habits will need to change if we are to alleviate world hunger and sustainably feed the planet. If we can arm policy makers and change agents with the right tools to encourage a shift to different behaviours, then hopefully we can enable a smoother transition to a sustainable food system.
Explore further: Edible insects could play key role in cutting harmful emissions
Eating insects instead of beef could help tackle climate change by reducing harmful emissions linked to livestock production, research suggests.
Almost 20 per cent of the food made available to consumers is lost through over-eating or waste, a study suggests.
Thirty-nine percent of adults worldwide are overweight, 13 percent even obese with the trend increasing, says the World Health Organization (WHO). At the same time, 795 million people are starving. Still, 1.3 billion ...
When we hear about the horrors of industrial livestock farming the pollution, the waste, the miserable lives of billions of animals it is hard not to feel a twinge of guilt and conclude that we should eat less meat.
Promoting more sustainable plant-based foods and reducing demand for meat and dairy products will be essential to feed billions of people and avoid serious and ongoing global food security impacts, warn experts from UTS'sInstitute ...
Greenhouse gas emissions from food production may threaten the UN climate target of limiting global warming to 2 degrees Celsius, according to research at Chalmers University of Technology, Sweden.
(Phys.org)A small team of researchers with the Directorate for Sustainable Resources in Italy and Ghent University in Belgium has found evidence that shows some parts of the planet are becoming cooler and others warmer ...
A new NASA study finds that during Greenland's hottest summers on record, 2010 and 2012, the ice in Rink Glacier on the island's west coast didn't just melt faster than usual, it slid through the glacier's interior in a gigantic ...
Experiments with tiny, shelled organisms in the ocean suggest big changes to the global carbon cycle are underway, according to a study from the University of California, Davis.
An international team of scientists has found evidence suggesting the dehydration of minerals deep below the ocean floor influenced the severity of the Sumatra earthquake, which took place on December 26, 2004.
New research from a multi-university team of biologists shows what could be a startling drop in the amount of carbon stored in the Sierra Nevada mountains due to projected climate change and wildfire events.
Summer rainfall in one of the world's most drought-prone regions can now be predicted months or years in advance, climate scientists at the Met Office and the University of Exeter say.
Please sign in to add a comment. Registration is free, and takes less than a minute. Read more
Read this article:
Changing our diet to save the planet - Phys.Org
Here’s the bland diet Browns quarterback Cody Kessler followed for three months – CBSSports.com


Cody Kessler is in the middle of the most important offseason of his professional career. So, the second-year Browns quarterback, who has a chance to win the team's starting job overBrock Osweiler, DeShone Kizer, and Kevin Hogan, is doing everything in his power to improve after a so-so rookie season.
That includes his diet. On Wednesday, Kessler explained that he followed a strict diet for three straight months. In the process, he revealed that he ate plain whole wheat pasta (with no sauce) every single night.
ESPN's Pat McManamon provided the list of foods that Kessler consumed every single day for the three-month period:
"I switched it up here and there maybe a couple days, different things," Kessler said. "But it worked for me. I really stuck with it."
Kessler's diet has nothing on Tom Brady's. Last year, Brady's personal chef revealed his eating habits. We learned that Brady doesn't eat or drink:
Maybe like Brady, Kessler can turn his bland diet into his own food delivery service. First, Kessler will obviously need to establish himself as a star in the league. And before he can do that, he'll need to hang onto the starting job this summer. Earlier this month,Browns coach Hue Jackson confirmed that the job is Kessler's to lose.
In Kessler's rookie season, he appeared in nine games, starting eight. He completed 65.6 percent of his passes, averaged 7.1 yards per attempt, and threw six touchdowns and two picks. As a starter, he went 0-8, though that's clearly not all his fault considering the Browns went 1-15.
More:
Here's the bland diet Browns quarterback Cody Kessler followed for three months - CBSSports.com
Cody Kessler kept a strict workout and diet regimen this offseason – NBCSports.com


NBCSports.com | Cody Kessler kept a strict workout and diet regimen this offseason NBCSports.com Kessler said he's added a few pounds this offseason from his listed 215, but he's leaner and more muscular thanks to a strict offseason regimen. My biggest focus was losing body fat weight and being a healthier weight than I was. Muscle was my main ... Browns QB Cody Kessler hopes diet helps him improve |
Read more here:
Cody Kessler kept a strict workout and diet regimen this offseason - NBCSports.com
High-Fiber Diet Tied to Less Knee Arthritis – New York Times


New York Times | High-Fiber Diet Tied to Less Knee Arthritis New York Times Researchers have found yet another benefit of a high-fiber diet: It is associated with a reduced risk for arthritis of the knee. Knee osteoarthritis, which is common in aging populations, can be both painful and debilitating. Researchers used data from ... Studies Spotlight Diet, Supplements for Knee Pain Fiber-rich diet linked to lowered risk of painful knee osteoarthritis |
Read the rest here:
High-Fiber Diet Tied to Less Knee Arthritis - New York Times
I Tried Zac Efron’s "Baywatch" Diet And Workout For Two Months And This Is What Happened – BuzzFeed News


I moved to Los Angeles in October 2016 and spent the following five months eating and drinking whatever, whenever. Id justify my unhealthy food choices by saying, Well, Im new to this city, so itd be wrong not to try all the local dining options, and my friends would be like, Chris, youre eating Panda Express, what are you even talking about?
Id eat 90% processed foods, with a salad thrown in there once in a while, as if some occasional lettuce could negate the mountains of unhealthiness thatd come before it. To give you an idea of how deep-fried and takeout-oriented my diet was, take a peek at some of my GrubHub history:
Id also been working out sporadically since moving. On good weeks Id make it to the gym four or five days, but other weeks Id only go once or twice. This inconsistent effort combined with my takeout-based diet led me to being more out of shape than I ever had.
I had to know how I could even begin to be in that condition. I told myself right then and there, Chris, you have to stop being lazy and do whatever it takes to get back in shape THE TIME FOR CHANGE IS NOW! Then my pizza arrived, so the time for change was briefly postponed.
Disclaimer: I chose to do this for my own personal goals and desires, but in no way am I defining what fitness or beauty should mean for others. This required extreme lifestyle changes that might not be for everyone. You should always consult your physician before making any drastic changes to your diet & fitness regimen.
Shockingly, he wasnt impressed by the massive amounts of orange chicken I eat on a regular basis. He graded my first food journal an F and told me which things Id consumed that week needed to be dropped ASAP. Here was the list:
1. Orange chicken
2. White rice
3. Airheads candy
4. A pulled-pork sandwich
5. Skittles
6. Chocolate-covered almonds
7. Chipotle burrito bowls
8. Chocolate chip cookies
9. Pita bread
10. Teriyaki sauce
11. A cheeseburger
12. A hot dog
13. Wine
For the next couple of weeks, I cut out foods that weren't nutritionally beneficial. Murphy provided me with a long list of recommended nutritious foods, and I chose my favorites from it:
This led to me going to bed earlier to avoid late-night temptation, and for the first time in several years, I was getting eight hours of sleep on a regular basis.
During week five, I noticed that if the lighting was just right, I could see a couple abs coming in. In week six, my face had lost the puffiness itd had at the start. My cheekbones were more distinct and different muscles I hadnt seen before started popping up all over my body. By the start of week seven, I felt firm, tight, lean, and more defined, as if I might finally be getting close to reaching a minor level of being ripped.
When I craved candy for my sweet tooth, Id eat berries or unsweetened, dried mangoes instead. When I craved a beverage other than water, Id have green tea or KeVita Probiotic Tonics instead. Admittedly, I did have a stretch during April where I kept eating handfuls of chocolate-covered almonds every day.
As soon as I started eating all the stuff I couldn't have on Murphy's diet, I felt bloated, and I wound up falling asleep early after an intense sugar crash. I realized I'd finally grown accustomed to life without sugar and processed food. Before working with Murphy, I couldnt imagine myself eating mostly whole foods for an extended period of time or making a serious lifestyle change. I had to take baby steps to get started and not let small hiccups turn into big meltdowns, but if Two-Months-Ago-Me can do it, anyone can. Moving forward, I hope to eat more in line with my goals, indulge occasionally, work out hard, and maybe one day reach half as many abs as Zac Efron.
Read more here:
I Tried Zac Efron's "Baywatch" Diet And Workout For Two Months And This Is What Happened - BuzzFeed News
Fitness trackers are largely inaccurate when counting calories, Stanford researchers say – Washington Post


Calorie counting is a useful way to lose weight, but a new study suggests a fitness tracker could sabotage your efforts.
The devices areoverwhelmingly popular. For instance, since its inception, the leading brand, Fitbit, has sold at least 30 million of them. The company promises on its website that the devices track steps, distance, calories burned, floors climbed, active minutes & hourly activity. Others, such as PulseOn, Apple Watch, Basis Peak, Samsung Gear S2 and Microsoft Band, promise the same.
A team of Stanford researchers, however, recently called foul after testing these trackers. The scientists said in a paper published Wednesday in the Journal of Personalized Medicine that though thedevices purport to help users track their calories daily energy expenditurethenumber is often markedlyincorrect.
The least accurate, PulseOn, was off by an average of 93 percent. The most accurate device, Fitbit Surge, was off by an average of 27 percent,the Guardian reported.
In a statement to NPR, PulseOn said the extremely high level of inaccuracy may suggest that the authors may not have properly set all the user parameters on the device.
The consequences of such large margins of error could, of course, be significant.
People are basing life decisions on the data provided by these devices, Euan Ashley, a professor of cardiovascular medicine at Stanford and co-author of the study, said in a news release.
Lets say, as a hypothetical, some users check their device at the end of a long day and discover to their delight they burned 1,000 calories when theyactually only burned 730. Theymight have an extra dessert or glass of winesince theythink theyve met their goal.
Over time, that adds up. In this scenario, thats 1,890 extra calories each week the users dont know about. Each pound of fat is composed of 3,500 calories.
Its just human nature, Tim Church, professor of preventative medicine at Pennington Biomedical Research Center at Louisiana State University who wasnt involved in the study, toldNPR. People are checking these inaccurate counts and they think theyve earned a muffin or earned some ice cream and theyre sabotaging their weight-loss program.
Of course, somemargin of error when using a device like this is inevitable, but the scientists said it should be far lower.
For a lay user, in a non-medical setting, we want to keep that error under 10 percent, Anna Shcherbina, a Stanford graduate student and study co-author, said in a news release.
One of the key issues, Shcherbina hypothesized, was the difference in usersbody compositions.
Its very hard to train an algorithm that would be accurate across a wide variety of people because energy expenditure is variable based on someones fitness level, height and weight, etc., Shcherbina said.
The study participants included adiversity of ages, male and female, and then also we looked at diversity of skin tone, and then size and weight to try and represent the population generally, Ashley told the Guardian.
The devices proved most accurate for whitewomen who were already fit,meaningfor those for whom it might matter the most, who are trying to lose weight, the error was actually greater, Ashley told NPR, speculating that perhaps the companies only test the devices on a narrow group of people.
While the energy expenditure numbers were woefully off, Shcherbina pointed out that its much easier to assess heart rate, which can be measured directly and not through proxy calculations.
Indeed, Ashley said, The heart rate measurements performed far better than expected. Most were off by only about 5 percent.
There have long been hints that these devices arent useful for weight loss.A multiyear study published last September in JAMA split into two groups almost 500 people hoping to lose weight. One used fitness trackers, while the other did not.
Those with the trackers lost about 50 percent less weight than those without.
At the time, the studys lead author, John Jakicic, a researcher of health and physical activity at the University of Pittsburgh, thought it had to do with people incorrectly interpreting the fitness trackers.
These technologies are focused on physical activity, like taking steps and getting your heart rate up, Jakicic told NPR. People would say, Oh, I exercised a lot today, now I can eat more. And they might eat more than they otherwise would have.
The Stanford study, though, suggests that perhaps the participants were merely working with faulty data.
More from Morning Mix
Former Playmate sentenced for Snapchat body-shaming of naked woman at gym
Sean Spicer didnt get to meet the Pope Francis. Even reporters feel sorry for him.
Fox News crew watched in disbelief as Montanas Greg Gianforte slammed and punched reporter
Sean Hannity loses advertisers amid uproar over slain DNC staffer conspiracy theories
View original post here:
Fitness trackers are largely inaccurate when counting calories, Stanford researchers say - Washington Post
Fitness app Gixo takes on Equinox and Crunch | Fortune.com – Fortune


Singer Taylor Swift is seen coming out of a gym in Soho on September 7, 2016 in New York City. Raymond HallGC Images/Getty Images
For nearly six years, Selina Tobaccowala, the president and chief technology officer at online survey startup SurveyMonkey, never exercised. A mother of two, she was overwhelmed with the demands of her job and her family, and a 20 mile commute from San Francisco.
Then tragedy happened in 2015. Her friend, boss and mentor, Dave Goldberg, the CEO of SurveyMonkey, suddenly died from a heart problem while on vacation in Mexico.
Tobaccowala realized she had to start paying more attention to her health and exercising more. But the demands from her professional and personal life were still the same. Tobaccowala, who co-founded online invite pioneer Evite with Al Lieb in 1998, and later sold it to media conglomerate IAC, also began getting the startup bug again. She teamed with Lieb, who had recently lost 30 pounds using a new exercise and diet routine, to brainstorming ideas about encouraging people exercise.
Get Data Sheet , Fortunes technology newsletter.
Their brainchild is Gixo, a personalized fitness app that features live audio and video classes to its paying users, who are subscribed to the app. It essentially turns phones into virtual gyms, according to Tobaccowala.
The company, which debuted to the public on Thursday, has raised $3.7 million in funding from Greylock Partners, with Cowboy Ventures and xSeed Capital.
For Tobaccowala and Lieb, the goal was to create an easy way for people to exercise in at home, in their backyards, or in parks without breaking the bank. "We thought about how to use technology to create a new way for people to exercise and is accessible to a larger demographic," she said in an interview with Fortune.
The app provides more than 20 exercise classes daily, from 15 minutes to 40-minutes long, in a range of intensities. They all use a mix of walking or running and strength training using the participants' own body weight as resistance. Gixo starts at $24 monthly, or $19 monthly for people who pay for an entire year of unlimited classes. By comparison, high-end gym memberships can cost up to $250 per month excluding initiation fees. SoulCycle, a chain of popular spinning studios, costs at least $30 per class, not including rental fees for cycling shoes.
Gixo's classes are primarily done via audio, so all users need are headphones and mobile phones. Because all classes are live, coaches can give users personalized feedback after the workouts, by seeing data like steps burned, which is tracked through the phone. Tobaccowala says that users can report their reps and integrate heart rate monitors with the app, and coaches will give feedback based on this data. Gixo even hired a DJ to create custom music compilations for their classes.
LinkedIn founder and Greylock investor Reid Hoffman, who has backed the likes of Facebook, sits on the company's board and was immediately impressed by Lieb and Tobaccowala's drive to make exercise accessible and cost-friendly to the masses.
"It's about how do we get health to hundreds of millions of people," Hoffman said. "This product can make a difference in the scale of human life."
Fitness is a massive industry. In the U.S. alone, people spend $30 billion annually on health and fitness clubs, according to research firm IBISworld. Because of the huge amount of money, there's a tremendous amount of competition. Not only will Gixo compete with gym chains Crunch Fitness and 24 Hour Fitness, but it will also go up against many of the technology upstarts that are tackling the same market including Aaptiv and MoveWith. Beach Body offers a line of video workouts that can be watched over the internet. There's also Peloton, which brings spinning classes to users' homes via an internet connected bike.
Tobaccowala acknowledged that there is plenty of competition, but she believes her startup's lower prices and personalized attention will help it compete.
More here:
Fitness app Gixo takes on Equinox and Crunch | Fortune.com - Fortune