Search Weight Loss Topics:

Page 461«..1020..460461462463..470480..»

Home » Page 461

The new bottles will be available in convenience retail locations in the Northeast, Florida and California this month; across the Coca-Cola trademark brands (Coke, Coke Zero Sugar, Diet Coke). Fanta 13.2oz bottles will also be available in rPET bottles. In California, Texas and New York, 20oz 100% rPET Coke trademark bottles will also be available.

Across rPET innovations across its portfolio including with Coke, Dasani, Smartwater and Sprite the company says it is reducing the use of new plastic across its portfolio in North America by 20% from a 2018 baseline. This represents a 10,000 metric ton reduction in GHG emissions a year or the equivalent of taking 2,120 cars off the road for a year, says the company.

The new 13.2oz (390ml) 100% rPET bottle (excluding cap and label) has to deal with the demands of a carbonated beverage, without the consumer being able to notice the difference to a traditional plastic bottle.

Developing a new bottle made from 100% rPET was a challenge, Alpa Sutaria, vice president and general manager of sustainability, The Coca-Cola Company North America, told this publication.It took us about nine months to get to a point where we had designed a bottle that could not only meet the packaging performance required for a carbonated beverage, but also, once tested with consumers, we had a final product they were happy with.

The consumer should not notice a difference in their drinking experience.

Like other companies, Coca-Cola has had to address availability of rPET in order to create a bottle that can be produced at scale.

One of the biggest challenges in creating this bottle is procuring enough clean, food grade recycled plastic to be able to make enough of these sustainable bottles. We are working with several suppliers to source rPET for use in our packaging across the US. We are also continuing to invest in local recycling programs and infrastructure to help ensure that Americans can recycle our bottles and cans conveniently whether at home, at work or in public spaces, which is -- in turn -- recycled and reprocessed to make rPET for use in our bottles and other products.

Coca-Colas new rPET bottles will also include Recycle Me Again messages to prompt consumers to recycle bottles. It also champions the bottles design makes for a more sippable package for consumption on the go.

While launching 100% rPET bottles for its biggest and most iconic brand will boost its use of rPET, the 13.2oz bottle is just one of the sizes and packaging format for brand Coke and the company remains tight-lipped on how many 100% rPET bottles will be available or what percentage of its brand Coke sales can be expected to come from the bottles once they roll out at scale in the summer.

The price of the 100% rPET remains on a par with Coca-Cola's other bottles ($1.59 for the new 13.2oz size compared to $1.99 for a 20oz bottle).

At the moment, rPET accounts for around 10% of Coca-Colas global plastic packaging, although this depends on the market (in California, for example, Coca-Cola puts this figure at around 20% rPET). The company wants to boost this to an average of 50% recycled material in bottles and cans by 2030.

In the US, a series of transitions to increased rPET are scheduled for the coming months. This will start with the 13.2oz sip-sized bottle in the Northeast, Florida and California; then see Sprite roll out 13.2oz clear bottles made from 100% rPET in February in the same markets. Dasani will debut 20oz 100% rPET bottles in California, Texas and New York in March; while the brand will take these bottles to 30% rPET nationwide. In July, smartwater will launch 20oz 100% rPET bottles in California and New York.

In the summer, the 100% rPET 13.2oz bottle will roll out nationwide across a variety of brands including Coke trademarks, Fanta and Sprite.

Elsewhere, the trademark Coca-Cola brand already uses 100% rPET bottles in the Netherlands and Norway (as does the whole of locally produced beverage brands in the countries). In the UK, Coke bottles use 50% rPET.

Across the wider portfolio, Coca-Cola Company currently offers 100% rPET bottles in some form in 18 markets globally.

See more here:
Coke, Zero Sugar and Diet launch 100% rPET bottle in the US - BeverageDaily.com

Read More..

Every 5 years, the government comes out with recommendations for how we should eat called the Dietary Guidelines for Americans. Even if the average person doesnt follow them to a letter, what they say really matters. The Guidelines help shape policies and programs that affect millions of people and even influence the food industry.

The newest edition includes familiar advice about eating a diet rich in fruit, vegetables, lean meats, and whole grains. But its actually what the Guidelines left out that you should know about.

First, some quick backstory: Before the Guidelines are released, an advisory committee of scientific experts looks at the evidence and submits a report with what they think should be included. Then two government agencies, the USDA and HHS, write the Guidelines.

This time around, the committee recommended two things that didnt end up making the final cut: stricter advice around both alcohol and sugar.

Since 1990, the Guidelines advice about alcohol has been no more than two drinks a day for men and one for women, and the latest edition stuck with that. One drink is the equivalent of 12 ounces of regular beer (5% alcohol), 5 ounces of wine (12% alcohol), or 1.5 ounces of 80-proof distilled spirits (40% alcohol).

But the committee had suggested tightening that guidance to one drink or less per day for both men and women, citing evidence that the health risks are higher with more than that. Rates of drinking are up among Americans, including binge drinking. Deaths from alcohol are up too, with alcohol accounting for 100,000 deaths every year.

As for sugar, the advice has morphed from avoid too much sugar in the 1980s to a suggested limit of no more than 10% of calories from added sugar (also included in the newest Guidelines). Most people get about 13% of their calories from sugar.

Yet the committee suggested an even lower intake of 6% of calories. Their reasoning: Reducing sugar could help public health. And most people need to focus their daily calories on foods that give them the nutrients they need -- they cant afford to spend those calories on sugary foods and drinks. (The top sources of added sugar are sweet beverages and desserts.)

Why didnt these stricter limits make it in? The authors of the Guidelines didnt think there was enough evidence -- and they arent obligated to take all the committees recommendations anyway.

Lets face it: A global pandemic is not exactly the best time to shame people about drinking alcohol or eating sugar. But its good to know whats on the minds of some health experts, what kind of recommendations we might see down the road, and what we might want to consider for our own lives.

So in the meantime, heres what both the committee and Guidelines do agree on: However much alcohol you drink, drinking less is better for your health than drinking more (and if you currently dont drink, dont start for health reasons). And limit portions of sugar-sweetened drinks -- or better yet, replace them with water.

WebMD Blog

Sally Kuzemchak is a registered dietitian in Columbus, Ohio. An award-winning reporter and writer, Sally has been published in magazines such as Health, Family Circle, and Eating Well and is a Contributing Editor to Parents magazine. She is the author of the book The 101 Healthiest Foods For Kids. She blogs at Real Mom Nutrition, a "no-judgments" zone all about feeding families.

Read more:
What the New Dietary Guidelines Left Out - WebMD - WebMD

Read More..

Celiac Disease Diet Market is valued at 126.06 USD Million in 2019 and expected to reach USD 385.61 Million by 2026 with the CAGR of 17.33% over the forecast period.

2021 Report Published via,Supply demand Market ResearchThe Celiac Disease Diet Market Report covers product types, production with their market size, regionally Analysis and Revenue growth. In-depth competitive landscape for each player and market share is given in the report along with geographic analysis for theCeliac Disease Diet Market. This Report is witnessing a dynamic growth mostly in all the geographies mention in this report.

Feel free to contact us for any inquiry/Ask for a PDF Sample Copy of Celiac Disease Diet Market Report @https://www.supplydemandmarketresearch.com/home/contact/1559553?ref=Sample-and-Brochure&toccode=SDMRHE1559553

Global Celiac Disease Diet Market 2020 By Product type [Bakery products, Dairy/ dairy alternatives, Meats/ meats alternatives,Condiments, Desserts & ice-creams, Prepared foods and others],By Distribution Channel [Grocery stores, Mass merchandiser,Food stores,Drug stores,Online portals and Others]:Global Forecast to 2026 and COVID-19 Impact Outlook

Scope of the reportThis report analyses the global market for Celiac Disease Diet. The report will enable the user to understand and gain insights into the current and forecast market situation. The market is comprehensively analyzed by geography to give complete information on the global scenario. The qualitative and quantitative data provided in this study can help user understand which market segments, regions are expected to grow at higher rates, factors affecting the market and key opportunity areas. The report also includes competitive landscape of key players in the industry along with emerging trends in the market.

Key PlayersBoulder Brands,Hain Celestial Group,General Mills Inc.,Kelloggs Company,The Kraft Heinz Company,Hero Group AG,Glutamel Schar,Big Oz Industries Ltd.,Dr. Schaer Spa,Freedom Foods Group Limited,Progresso,Barilla,Canyon Bakehouse,Gluten free delights,Glutino,Miltons Crafts Bakers,UDIS,Pamelas Products,Kinnikinnick,Enjoy life foods,Chebe,Bobs red mill,Against the grain gourmet,Whole foods bakehouse and others

Above mentioned companies were scrutinized to assess competitive landscape of global Celiac Disease Diet market. Report provides company profiles of each player. Each profile include company product portfolio,business overview, company governance, company financials, business strategies, manufacturing locations and production facilities, company sale, recent developments and strategic collaborations & partnerships, new product launch, company segments, application diversification and company strength and weakness analysis.

Review period:(2016-2026)Historic Period: 2016 to 2019Forecast Period: 2020 to 2026Base Year: 2019Unit: USD Million

This Celiac Disease Diet market report provides insights on new trade regulations, import export analysis, industry value chain analysis, market size, consumption, production analysis, capacity analysis, regional and segment market share, product launches, product pipeline analysis, impact of Covid-19 on supply chain, key regions, untapped markets, patent analysis, product approvals, continuous innovations and developments in the market.

Regions

North America: U.S., Canada and Rest of North America Europe: UK, France, Germany, Italy, Spain and Rest of Europe Asia Pacific: China, Japan, India, Australia, Southeast Asia and Rest of Asia Pacific Latin America: Brazil, Mexico, Argentina and Rest of Latin America Middle East and Africa: Gulf Countries, Israel, Africa and Rest of Middle East and Africa

Market Segmentation

Product typeo Bakery productso Dairy/ dairy alternativeso Meats/ meats alternativeso Condimentso Desserts & ice-creamso Prepared foods Distribution Channelo Grocery storeso Mass merchandisero Food storeso Drug storeso Online portalso Others

Report Coverage

An overview of the global Celiac Disease Diet market In depth analysis of market dynamics and major factors such as drivers, restraints, opportunities and trends influencing the global market Global Celiac Disease Diet market revenue data historic and forecast analysis (2016 to 2026) Characterization and quantification of the market segments for Celiac Disease Diet market Market share analysis of key market participants and their competitive landscape

Important Questions Answered by Global Celiac Disease Diet Market Report What is the impact of COVID 19 epidemic on the global Celiac Disease Diet market? Which is mostly affected region, country? Which is the current largest and fastest-growing region? What is the market size and growth rate of the global Celiac Disease Diet market? What are current factors affecting the growth of market? What are Key trends and opportunity areas? Within Celiac Disease Diet market, which segments are fastest growing & emerging strongly? What are the drivers and restraints for each segment? What are vendor competencies by segment? What are the major strategies adopted by leading market companies? What are company challenges and essential success factors by marketsegment? How company offerings and supply chain capabilitiesare shifting to meetemerging market needs?

Get More Information About Full Report/Talk to our Analyst Regarding Celiac Disease Diet Market @https://www.supplydemandmarketresearch.com/home/contact/1559553?ref=Discount&toccode=SDMRHE1559553

The Celiac Disease Diet Market report has been compiled by the best subject matter experts and market research professionals to ensure that the data in the report is obtained from the most authentic sources and the forecast is of the highest accuracy

Contact Us:

SUPPLY DEMAND MARKET RESEARCH

Mr. Charles Lee

302-20 Misssisauga Valley Blvd, Missisauga,

L5A 3S1, Toronto, Canada

Phone Number:+12764775910

Email-info@supplydemandmarketresearch.com

Read the original post:
Celiac Disease Diet Market Report 2021 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2021 COVID-19 Worldwide...

Read More..

Dr. Karen Shadle

Like approximately 80 million other Americans, I set some fitness goals for the new year. And like about 79 million of them, I would like to give up. Recently I came across a blog post about the cold, hard truths of exercise that helped explain my mediocre progress so far. Experts say that for exercise to be truly effective in changing your body, it has to be hard. Like uncomfortably hard.

Easy, low-intensity exercise brings many benefits, such as improved mood and better sleep. However, research suggests that if you want to achieve measurable biometric change losing weight, building muscle, lowering blood pressure, rehabilitating an injury, or improving a triathlon time an easy stroll wont do it.

Whatever your starting fitness level, you have to do the difficult things to get results. Furthermore, over time, that which was once hard will become easy and thus less effective at producing change. Simply put, you have to get sweaty and out of breath.

This is unwelcome news for me, a self-smug daily jogger. I have an early-morning exercise routine that I enjoy. It makes me feel productive and healthy. But its pretty easy for me, so I have unsurprisingly made little progress toward my 2021 fitness goals.

So too, Im afraid, with the spiritual life. Im not aware of any research to back this up, but I suspect it is quite easy for Christians with a healthy spiritual routine to become complacent and stall their spiritual growth. We need to take up some hard things. Maybe its a difficult conversation with a loved one, or a visit to the confessional, or putting ones faith into action through advocacy. Whatever your level of spiritual fitness, what do you need to do to change your heart?

Lent seems to come at the perfect time every year, just as new years resolutions are losing steam. Ash Wednesday is an opportunity to recommit to growth, both physical and spiritual.

For Catholics, Lent is a decidedly carnal season. Many use Lent as a time to give up something enjoyable, such as sweets, social media or soda. The church teaches that God wants us to experience pleasure. The delights of this world a comfy couch, a rich dessert, a video game, a glass of wine are good. In excess, however, their goodness can become distorted and they prevent us from a right relationship with God and others.

Ive sometimes heard spiritual leaders suggest an additive approach to Lent that seeks to develop virtues instead of fasting from pleasures. Call a friend, do acts of kindness, or spend time meditating. Those arent bad ideas, but I dont want to overlook the importance of physical sacrifice.

Our faith is incarnational, sensory and bodily. The practices of fasting and giving up other physical pleasures is commendable. Sweating out a tough workout will, over time, change your body. Practicing self-denial will, over 40 days, tame the spirit. Physical sacrifices have the power to focus our attention on God. They also sharpen our appreciation for pleasure. After fasting, feasting carries new meaning.

Ours is a faith for the senses. Its why we have ashes and incense, bread and wine. Catholics, if you want to change, put in the difficult work. This Lent, lets work up a spiritual sweat and perhaps a physical one too.

Dr. Karen Shadle is the director of the Archdiocese of Louisville Office of Worship.

Original post:
Between Amens What is your level of spiritual fitness? - The Record

Read More..

Its hard to think about tank tops and swimsuits when there is still snow on the ground, but summer bodies are made in the winter. If you dont feel comfortable going to a gym during a pandemic, there are still plenty of ways to get yourself feeling good.

You can now choose from many online and streaming workouts. Many of the programs dont even require equipment. However, you might benefit from buying a jump rope, yoga mat or weights.

On-Demand Classes

If you dont mind paying a membership, you can check out Beachbody on Demand. It has more than 1,500 programs and classes you can pull up right on your TV. It costs about $40 for three months, and its something you can do in your own living room and on your own schedule.

Many women took barre, yoga and Zumba classes at the gym before the pandemic. Now, in addition to subscription services like Beachbody, you can stream hundreds of free classes on YouTube and on Prime Video if youre a member of Amazon Prime.

Workout Connections

Do you thrive off the camaraderie of being around other determined women during your workout? If working out alone and listening to a recorded instructor doesnt motivate you, then check out Fit4Mom.

Fit4Mom offers pre- and-postnatal fitness programs in person and virtually. For example, you can join Stroller Barre, a cardio and strength interval class or Body Well, an eight-week program which includes small group fitness coaching and nutritional guidance. You can workout from home but still be with women from across Northeast Ohio.

Lyndsey Stephan is a mother of two, group fitness instructor and owner of the Cuyahoga Falls/Stow/Kent Fit4Mom branch. She says working out with other women is beneficial.

It helps with support, accountability and creating new friendships, especially in a time where people need each other more than ever, she says. In a time where we feel so isolated and alone, it is nice to be able to virtually see the moms in my village, she says.

No matter how you work out, Stephan says its important to change up your exercise routine.

You dont want to continuously work the same exact muscles every workout, she says. That will lead to muscle fatigue, which could eventually result in injury.

Stephan recommends that the average adult get 150 minutes of moderate exercise a week.

Regular exercise isnt only good for your physical health but also has a positive impact on your mental well-being, which helps fight depression and anxiety and reduces stress levels, improves sleep and boosts your mood.

Dont like working out virtually? No problem. Stephan says you can get in a great workout other ways.

It can be as easy as going for a 30 minute power walk, jog or run, she says.

Kids Join in

Only have time to work out when your child is with you? Try a program that incorporates your child in the exercises,such as Stroller Strides.

Stroller Strides is a functional, total-body conditioning workout designed for moms with kids in tow, says Sarah Andrecheck, the Fit4Mom owner and instructor in Beachwood/Shaker Heights. No more mama guilt. This class is all about self-care in a supportive and encouraging environment.

Have a Peloton account? Check out the virtual family classes they have available. You can find five- to 20-minute classes geared toward the entire family.

There are also a lot of free options on YouTube or Amazon. Just search for family workouts.

You must take care of yourselves in order to take the best care of your kiddos, Andrecheck says. You cant pour from an empty cup.

Whether you want to drop a couple pounds or just want to feel healthier, remember there are plenty of options out there. Do something today that your future self will be grateful for tomorrow.

Read the rest here:
Virtual Fitness With or Without the Kids - - northeastohioparent.com - northeastohioparent.com

Read More..

The large hole left inside the Milledgeville Mall by clothing retailer JCPenney is soon to be filled.

Planet Fitness, a gym chain with locations all across North America, is slated to open in the second quarter of this year, according to Scott Breault, VP of marketing for Planet Fitness Southeast.

The local JCPenney closed its doors midway through 2017, so the space has sat empty since then.

The new Milledgeville Planet Fitness will be a franchised location owned by Planet Fitness Southeast, which has more than 100 locations across Georgia, North Carolina, South Carolina, Alabama and Florida.

We had been actively seeking an opportunity to bring our Judgement Free Zone to Milledgeville for some time, Breault said in an email to The Union-Recorder. Through a tremendous effort during the pandemic, we are building out this 20,930 square foot club and we are excited to finally serve the community once we open.

Memberships to the gym start at $10 per month, and Planet Fitness is currently offering a pre-opening special rate of $19.99 for its black card membership that comes with extra perks like bringing a friend for free anytime and use of any club across the country. The special membership also gives access to the gyms black card spa that features hydromassage.

Our intent is to provide a place for local residents to improve both their physical and mental wellness, added Breault.Our spacious layout and enhanced cleaning policies will allow the community to gym confidently knowing that their health and safety are always our top priority.

The incoming Planet Fitness plans on hiring between 10 and 12 employees initially. Prospects are invited to apply online at jobs.jobvite.com/planetfitness, or send an email with resume to the companys recruiting team at recruit@pfsoutheast.com.

We are making critical coverage of the coronavirus available for free. Please consider subscribing so we can continue to bring you the latest news and information on this developing story.

Originally posted here:
Planet Fitness coming to the mall | News | unionrecorder.com - The Union-Recorder

Read More..

In March of 2020 many trainers had to start being creative to keep their businesses going while gyms closed due to the pandemic-related shutdown.

COLUMBUS, Ohio Personal trainers have seen some clients flourish in the time of COVID with the help of zoom fitness.

In March of 2020 many trainers had to start being creative to keep their businesses going while gyms closed due to the pandemic-related shutdown.

Stephanie Hohn said she began building her garage gym at her home years before the pandemic and began to clients who were comfortable using the space at her home.

With many not wanting to take the risk, she decided to do zoom group fitness workouts, one-on-one training, and meal preparation using the online platform.

Some of my clients enjoyed it more and they actually felt that they got a harder workout in their house and I dont know exactly if some of that has to do with the fact that maybe when theyre out in a public area they have other eyes on them and there are other stressors. But when youre at home, youre more comfortable and you might push yourself harder, Hohn said.

The trainer meets with clients to understand what items are around their home they can use to create a workout. Hohn said stairs and rocks are simple items to use and bodyweight workouts can make a big difference.

When it comes to going back into the gym, Hohn said she understands there may be some clients who take much longer than others, and making that decision depends on the gym the client uses and their comfort level.

As for her clients, she said some of them are seeing big success and the reason may come down to addressing health patterns and behaviors while at home.

Thats where people are, its where we live, thats where we figure out how to operate on a daily basis. How are we going to eat? The fridge is right next to you all the time, so how are you going to change those behaviors so you can be successful? Hohn said.

Go here to see the original:
Zoom fitness changing health and wellness behaviors at home - 10TV

Read More..

SCOTCH PLAINS, NJ -- Are you interested in trying a different approach to fitness--one where using your brain is as important as moving your body?

Through funds provided by the All of Us Research Program, the Scotch Plains Public Library isoffering a series of weekly classes in Moving with Awareness for Better Balance and Fitness. Taught live via Zoom by instructor Yasmin Ofek, the classes are held on Friday mornings at 10am and will continue through April. No prior attendance is needed and you may join at any point during the series.

While gently challenging your muscles and joints, you wont be asked to push beyond your comfort or move too quickly, or do anything that interferes with your ability to clearly sense how youre moving. Yasmindemonstrates different movementsequences, done both seated and standing (using the chair for support if needed). By paying close attention, your brain can learn new options for movement that may be better than those you habitually and unconsciously choose. Youll be encouraged to pause between movements, in order to give your concentration a break so that you'll be ready to keep learning.

Our newsletter delivers the local news that you can trust.

Older adults in particular are encouraged to join these classes, which are intended to address the loss of balance and strength that can occur as we age. Yasmins instruction combines her background in the Feldenkrais Method, which emphasizes moving with awareness, with her knowledge of anatomy and experience as a fitness trainer. Her classes are designed to help you improve the connection between the brain and body, while gently strengthening the muscles that keep your body upright. All youll need are a chair and sneakers to begin this gentle but effective approach to moving confidently throughout the lifespan! Live closed captioning is available for these classes.

Registration for each class is required: please sign up atwww.scotlib.org/eventsor call the Library at 908-322-5007, x204. You will be sent the Zoom link prior to the class.

Developed resources reported in this project are supported by the National Library of Medicine (NLM), National Institutes of Health (NIH) under cooperative agreement number UG4LM012342 with the University of Pittsburgh, Health Sciences Library System. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.

Read more:
Learn to Move with Awareness for Better Balance and Fitness at Scotch Plains Library - TAPinto.net

Read More..

PHILADELPHIA, Feb. 9, 2021 /PRNewswire/ --TeamUp Fitness is a community-driven mobile application that helps people from all over the world commit to achieving and exceeding their fitness goals. This year, in particular, users will get the chance to find the perfect match through Let's Connect on the TeamUp Fitness app.

This new feature encourages users to connect with other members of the fitness community by creating a personalized profile that reflects their interests and fitness goals. There's also a message component that aligns with TeamUp Fitness' goal of being the leading "connection and dating" app in the fitness industry.

"Valentine's Day is right around the corner, and though dating continues to look different because of the pandemic, users can now use the TeamUp Fitness app to not only get a good workout but possibly find a date as well," said Tony Trombetta, CEO of TeamUp Fitness. "In 2021 and beyond, we'll be adding to our app to create a totally immersive fitness experience for our users, and Let's Connect is a major component in achieving this."

Users will receive a daily match at 5 p.m., a common time for Happy Hour. The match will mirror the user's primary activity and fitness goals, and when a match is made, the user will receive a notification via the new Let's Connect feature.

Through their Let's Connect profile, users will be able to see not only who they're seeking but who's seeking them out as well.

"As the world continues to change, we're evolving with it, and we're confident Let's Connect will be a feature that'll grow in popularity on the TeamUp Fitness App," Trombetta noted.

If you can't find true love, at least find the perfect trainer or future teammate for your unofficial soccer or tag football teamand more with Let's Connect and TeamUp Fitness.

About TeamUp Fitness

TeamUp Fitnessis a Social, Lifestyle, and Fitness Dating platform developed to bring the entire fitness community together.Connect, find, match, and chat with new fitness friends, new workout partners, fitness professionals and find your Fitness Soulmate.

Download the app on the Apple Storeor Google Play Storetoday.

CONTACT INFORMATION

Tiffany Kayar

tiffanyPR@newswiremail.io

Related Images

lets-connect-teamup-fitness.jpg

Let's Connect TeamUp Fitness

View original content to download multimedia:http://www.prnewswire.com/news-releases/teamup-fitness-will-get-the-heart-pumping-with-more-than-a-workout-this-valentines-day-301224821.html

SOURCE TeamUp Fitness

Read more:
TeamUp Fitness Will Get the Heart Pumping with More Than a Workout This Valentine's Day - WFMZ Allentown

Read More..

Back in November 2017, Cleveland Cavaliers star Kevin Love had a panic attack during a home game against the Atlanta Hawks.

I was having trouble catching my breath, he wrote in a piece for The Players Tribune the following March. Its hard to describe, but everything was spinning, like my brain was trying to climb out of my head. The air felt thick and heavy. My mouth was like chalk. I remember our assistant coach yelling something about a defensive set. I nodded, but I didnt hear much of what he said. By that point, I was freaking out.

Here was a pro athlete, among the best of the best, and he was openly talking about his vulnerability. Here was a man who had spent the better part of his life building his body into an elite basketball machine, but who had not spent enough time on his mind. Its kind of strange when you think about it, he wrote. In the NBA, you have trained professionals to fine-tune your life in so many areas. Coaches, trainers, and nutritionists have had a presence in my life for years. But none of those people could help me in the way I needed when I was lying on the floor struggling to breathe.

Coa cofounders Dr. Emily Anhalt (left) and Alexa Meyer[Photo: Kendall B. Schiff/Coa]Now Love is helping to launch Coa, short for coalesce, the worlds first gym for mental fitness.

Founded by Alexa Meyer and Dr. Emily Anhalt in 2019, Coa is a therapist-led, emotional fitness class platform that includes therapist matchmaking, group classes, and one-on-one therapy. The idea is to make mental health a proactive and daily practicejust like physical fitness. Coas programs are built on Dr. Anhalts research-driven method on the 7 Traits of Emotional Fitness: self-awareness, empathy, play, curiosity, resilience, mindfulness, and communication.

Coa really aligns with everything Im about, says Love. Its a proactive approach to mental fitness. Were creating a safe place to talk about these tough subjects around mental health and mental wellness, in a group setting. There is nothing like this out there. This has never existed before. Its the first gym for mental health, which makes it super exciting to be a part of.

Meyer is a veteran of Interbrand and the analytics startup Keen IO, but she has always had an interest in mental health. She met Anhalt through Twitter, while putting together the idea for a pop-up mental health gym. The two launched pop-ups over the last two years in New York, San Francisco, L.A., Vancouver, and Toronto, as well as conducting classes with employees at Asana, Spotify, and Salesforce.

Mental health and technology has exploded since last year, with brands like BetterHelp and Talkspace seeing significant boosts in user numbers, but also challenges in balancing wellness with Silicon Valleys never-ending appetite for growth. Hannah Zeavin, a UC Berkeley lecturer in English and author of the forthcoming book The Distance Cure: A History of Teletherapy, told The New York Times last year, The app-ification of mental health care has real problems. These are corporate platforms first. And they offer therapy second.

Meyer and Anholt say one differentiator between Coa and others is having a psychologist in Anhalt in the C-suite as chief clinical officer.

[Photo: Coa]One of the reasons I got into this in the first place is that mental health is complicated, nuanced, and complex, and I wanted to make sure it was done thoughtfully, says Anhalt, who points to core tenets of the Coa approach. First is making the practice proactive, like going to the gym. Second is clinical integrity. This is really important, says Anhalt. In addition to having me as a clinical cofounder, all of our content is based on research and clinical experience, and its all created and facilitated by licensed therapists.

There are free intro classes, and after that various classes range in price from $25 to $30 per session. There are also several eight-week series at launch, such as Intro to Emotional Fitness, Emotional Fitness for Mental Wellness, and Emotionally Fit Leadership. The original plan was to set up a few brick-and-mortar studios in New York and San Francisco, then expand to an online platform. The pandemic flipped that script, and Coa is launching as a digital offering, and looking to set up physical spaces in the near future.

In creating Coas brand, Meyer didnt want it to feel like a clinical healthcare brand, but familiar and relatable, using a color scheme of warm, earthy tones. Theres this huge wellness trend happening right now, where people are spending trillions of dollars a year trying to feel better, and there are some amazing brands, but none of them are rooted in clinical integrity and efficacy, says Meyer. So our brand is a marriage of those two things: clinical integrity and safety, with this modern, accessible, fun approach.

One of the biggest lessons from the pop-ups was how group classes were an entry point into one-on-one therapy. Much like a gym, where classes can lead to signing up with a personal trainer. Talking about mental fitness in the same context as physical fitness is a deliberate way for Meyer and Coa to reinforce their message that mental health is best supported out in the open.

Its a way to keep chipping away at the stigma, says Love. We have to keep talking about it. Youre far less likely to detect it if youre not talking about it, if youre living in the shadows.

Go here to read the rest:
This new startup wants you to treat mental fitness like going to the gym - Fast Company

Read More..

Contact Us Today

Page 461«..1020..460461462463..470480..»

Home » Page 461