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SALT LAKE CITY, Jan. 21, 2021 /PRNewswire/ -- Novex Biotech and Authentic Brands Group (ABG), a global brand owner, marketing, and entertainment company, announced today that Hall of Famer and entrepreneur Shaquille O'Neal is Novex Biotech's newest brand ambassador. O'Neal, who has used Novex products to transform his physique, will represent the brand's complete line of men's performance products, including GF-9, Testrovax, and Oxydrene, as well as future line extensions.

The 15-time basketball All-Star, entrepreneur, sports analyst, DJ, philanthropist, and restaurateur is one of the world's most successful athletes-turned-businessmen and is globally recognized for his many accomplishments both on and off the court.

"I needed a boost, which is why I went looking for products that could help me regain my form and feel my best," Shaquille said. "GF-9 is the real deal. Novex Biotech has definitely helped to make the difference I was looking for."

Novex Biotech products were developed through rigorous science to help combat the effects of aging. Backed by four clinical studies and protected by fifteen U.S. and international patents, Novex's GF-9is a revolutionary formula that naturally increases the body's production of human growth hormone (hGH).TestroVaxis formulated to combat lower T-levels by naturally kickstarting the body's testosterone production. Oxydrenefrom Novex supports improved energy, mental focus, and cardiovascular health.*

"Shaquille is the perfect fit for the Novex brand. We share the belief that any man can be a super man," said Heather Hurst, Marketing Director for Novex. "Our goal is to help men optimize their health and feel their best. Shaquille's physique has transformed while using our products, and we can't wait to show the world and share that message."

As a brand ambassador, Shaquille will appear in Novex's marketing campaigns, which will roll out across TV, e-commerce, in-store, and social media throughout 2021.

To learn more about Novex Biotech, visit NovexBiotech.com.

About Shaquille O'NealShaquille O'Neal is one of the world's most successful athlete-turned-businessman, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O'Neal's signature "Business of Fun" mantra resonates throughout each of his countless endeavors.

The 15-time NBA All-Star's unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O'Neal is an analyst on TNT's Emmy Award-winning "Inside the NBA."

O'Neal, who has a PhD in Leadership and Education, gives back through a number of annual philanthropic programs including Shaq to School, Shaqsgiving, and Shaq a Claus.

The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille's status as he has positioned himself as a successful restaurateur. A second Big Chicken location is open in Glendale, CA and additional locations will debut at sea on Carnival Cruise Lines Radiance and Mardi Gras.

Follow Shaquille O'Neal on Facebook, Twitterand Instagram.

About Novex BiotechNovex Biotechhas been providing formulations to help men naturally optimize their bodies for peak performance for over two decades. They work with renowned research scientists and have a reputation for providing science-based formulas that have earned them access to world-class discoveries. The Novex Biotech line of innovative, time-tested, research-driven products is a trusted source of body-optimizing solutions and unsurpassed results for enhanced performance.

About Authentic Brands GroupAuthentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and more than 6,000 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business, and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG's portfolio of iconic and world-renowned brands generates more than $14 billion in annual retail sales and includes Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O'Neal, Sports Illustrated, Dr. J, Greg Norman, Neil Lane, Thalia, Nautica, Aropostale, Forever 21, Juicy Couture, Vince Camuto, Herve Leger, Judith Leiber, Barneys New York, Brooks Brothers, Frye, Lucky Brand, Nine West, Jones New York, Frederick's of Hollywood, Hickey Freeman, Hart Schaffner Marx, Adrienne Vittadini, Bandolino, Spyder, Tretorn, Tapout, Prince, Volcom, Airwalk, Vision Street Wear, Thomasville, Drexel, and Henredon.

For more information, visit authenticbrandsgroup.com.Follow ABG on Twitter, LinkedIn, and Instagram.

Media Contacts:Chantelle Daines, Novex Biotech[emailprotected]

Michelle Ciciyasvili, Authentic Brands Group/Shaquille O'Neal[emailprotected]

GF-9 is protected by U.S Patent Numbers 8,551,542; 8,715,752; 8,722,114; 8,734,864; 8,747,921; 8,747,922; 8,765,195; 8,808,763; 8,808,764; 8,815,311; 9,066,953; 9,198,889; 9,238,023; 9,339,490; and Canadian Patent Number: 2840809.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

SOURCE Novex Biotech

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Shaquille O'Neal Announced as the New Brand Ambassador for Leading Sports Nutrition Brand Novex Biotech - PRNewswire

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But there were no superstars among the newcomers to the ballot this season, leaving the voters to wrestle again with three candidates in particular: Barry Bonds, Roger Clemens, and Curt Schilling.

Bonds and Clemens have moved up in recent years but arent in striking distance of 75 percent.

Schilling fell 20 votes short last season and was a good candidate to make up the gap. But the protests that roiled the nation last summer have put a bigger spotlight on Schillings various comments over the years and he has lost some votes.

Every indication is it will be a close call and should make for a more dramatic moment than usual when Hall of Fame president Tim Mead makes the announcement on MLB Network.

This could be Schillings best chance at the Hall, given his propensity for divisive statements. He would have one final year on the BBWAA ballot if he does not get in this time.

Others might disagree, but I dont cringe at the thought of what Schilling would say in his induction speech. I know him to be a student of baseball history with a deep appreciation of those players who came before him.

I believe Schilling would treat the moment with respect and stick to baseball.

My guess or maybe its more my hope is that nobody will be elected by the BBWAA for the first time since 2013. This feels like a good year to take a break and think it over again.

More debates are coming with David Ortiz and Alex Rodriguez making their debut on the next ballot.

Rodriguez has managed to rehab his image to a point where he was invited to President Bidens inaugural with Jennifer Lopez, and ESPN just extended his deal with Sunday Night Baseball.

But Rodriguez admitted to PED use from 2001-03 and was suspended for all of the 2014 season for using HGH after what was an ugly fight with the Yankees, MLB, and even the Players Association. He seemingly is headed for the same purgatory as Bonds, Clemens, and Manny Ramirez.

Ortiz reportedly tested positive for a banned substance as part of what was intended to be an anonymous survey test in 2003. But commissioner Rob Manfred exonerated Ortiz in 2016, saying those tests were inconclusive.

A few other thoughts as we wait for the Hall announcement:

Lets say Schilling gets in. What cap should be on his Hall of Fame plaque?

The righthander played nine years for the Phillies but had his most success with the Diamondbacks and Red Sox. Schilling had better statistics for Arizona but arguably made a bigger impact on the game with the curse-busting Sox in 2004.

The Hall of Fame makes the final decision on the cap, with input from the player.

The best choice could well be no choice and a blank cap, like Roy Halladay, Catfish Hunter, Greg Maddux, and others. That would take the teams off the hook, too.

The Red Sox inducted Schilling into their team Hall of Fame in 2012 but have kept their distance in recent years. He was not invited to take part in a ceremony before Game 2 of the 2018 World Series that included some other members of the 2004 team.

Based on tracking done by the indefatigable Ryan Thibodaux and his team, theres a chance that none of the ballot newcomers will reach the 5 percent needed to stay on the ballot.

Mark Buehrle and Torii Hunter have received the most support among that group.

One former Red Sox player, albeit briefly, who seems to be gaining traction is Billy Wagner. He received only 10.5 percent of the votes in his first year on the ballot in 2016 but moved up to 31.7 percent last year, and the latest tracking data have him at 47.2 percent.

Wagner, who appeared in 15 games for the Sox in 2009, had 422 career saves, sixth all-time. Thats far fewer than Rivera (652) and Trevor Hoffman (601). But Wagner had a lower ERA and more strikeouts than Hoffman.

Peter Abraham can be reached at peter.abraham@globe.com. Follow him on Twitter @PeteAbe.

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Element of the unknown makes this Hall of Fame announcement more dramatic - The Boston Globe

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The Human Growth Hormone (hGH) Market grew in 2019, as compared to 2018, according to our report, Human Growth Hormone (hGH) Market is likely to have subdued growth in 2020 due to weak demand on account of reduced industry spending post Covid-19 outbreak. Further, Human Growth Hormone (hGH) Market will begin picking up momentum gradually from 2021 onwards and grow at a healthy CAGR between 2021-2025.

Deep analysis about Human Growth Hormone (hGH) Market status (2016-2019), competition pattern, advantages and disadvantages of products, industry development trends (2019-2025), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to downstream buyers of this industry have been analysed scientifically. This report will help you to establish comprehensive overview of the Human Growth Hormone (hGH) Market

Get a Sample Copy of the Report at: https://i2iresearch.com/download-sample/?id=8814

The Human Growth Hormone (hGH) Market is analysed based on product types, major applications and key players

Key product type:PowderSolvent

Key applications:Growth Hormone DeficiencyTurner SyndromeIdiopathic Short StaturePrader-Willi SyndromeSmall for Gestational AgeOthers

Key players or companies covered are:MerckCo.IncEli Lilly and CompanyGenentechInc.Novo NordiskSandoz International GmbHFerring Holding SAIpsen

The report provides analysis & data at a regional level (North America, Europe, Asia Pacific, Middle East & Africa , Rest of the world) & Country level (13 key countries The U.S, Canada, Germany, France, UK, Italy, China, Japan, India, Middle East, Africa, South America)

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Key questions answered in the report:1. What is the current size of the Human Growth Hormone (hGH) Market, at a global, regional & country level?2. How is the market segmented, who are the key end user segments?3. What are the key drivers, challenges & trends that is likely to impact businesses in the Human Growth Hormone (hGH) Market?4. What is the likely market forecast & how will be Human Growth Hormone (hGH) Market impacted?5. What is the competitive landscape, who are the key players?6. What are some of the recent M&A, PE / VC deals that have happened in the Human Growth Hormone (hGH) Market?

The report also analysis the impact of COVID 19 based on a scenario-based modelling. This provides a clear view of how has COVID impacted the growth cycle & when is the likely recovery of the industry is expected to pre-covid levels.

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Human Growth Hormone (hGH) Market Research Key Players, Industry Overview, Supply Chain and Analysis to 2020 2026 with key players position...

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Fort Collins, Colorado: A new informative report on the Global HGH Biosimilars Market has recently been published by Reports Globe and added to its widespread database which will help to make better strategic decisions in the businesses. It makes use of different proven research methodologies such as primary and secondary research methodologies to collect data from different sources. It comes with an in-depth analysis of global market segments and sub-segments which helps to understand the current situation of the global HGH Biosimilars market. Additionally, it makes use of some significant graphical presentation techniques such as graphs, charts, diagrams, and pictures to get easy understanding to readers. Moreover, it offers summarized data on various business perspectives such as global market shares, drivers, restraints, recent innovative trends, and challenges in front of the global HGH Biosimilars market.

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HGH Biosimilars Market Segmentation, By Type

HGH Biosimilars Market Segmentation, By Application

The best thing about this global HGH Biosimilars market research report is that the significance and application scope of this market has been defined. Besides, various market dynamics and buying criteria have been enhanced in the report. Hence, this market research report is a great scope for identifying new investments in the global HGH Biosimilars market and, identifying how to deal with the market trends, etc. of the global HGH Biosimilars market.

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Following major questions have been addressed through global research report:

1. What will be the global market size and growth rate over the forecast period?2. What are the major trending technologies for increasing the performance of the global HGH Biosimilars market?3. What are the outcomes of industry analysis techniques such as SWOT and porters five techniques?4. What are the demanding regions for global HGH Biosimilars market?5. How to expand coverage of global HGH Biosimilars market?6. What are the effective ways to explore global growth opportunities?7. What are the driving factors for fueling the growth of the global HGH Biosimilars market?8. Which factors are hampering the global market growth?

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Major Points from Table of Content:

1. Executive Summary2. Assumptions and Acronyms Used3. Research Methodology4. HGH Biosimilars Market Overview5. HGH Biosimilars Supply Chain Analysis6. HGH Biosimilars Pricing Analysis7. Global HGH Biosimilars Market Analysis and Forecast by Type8. Global HGH Biosimilars Market Analysis and Forecast by Application9. Global HGH Biosimilars Market Analysis and Forecast by Sales Channel10. Global HGH Biosimilars Market Analysis and Forecast by Region11. North America HGH Biosimilars Market Analysis and Forecast12. Latin America HGH Biosimilars Market Analysis and Forecast13. Europe HGH Biosimilars Market Analysis and Forecast14. Asia Pacific HGH Biosimilars Market Analysis and Forecast15. Middle East & Africa HGH Biosimilars Market Analysis and Forecast16. Competition Landscape

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HGH Biosimilars Market Size, Business Growth Tactics, Future Strategies, Competitive Outlook and Forecast to 2027 - Jumbo News

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Isee a man was recently arrested after allegedly living at OHare Airport in Chicago for a few months.

It is like the movie The Terminal come to life.

My first thought was, who wants to live in an airport? Well, lets look at the pros and cons. Clearly, the people watching would be fantastic, so there would always be something to do. And since you are basically hiding out, you would always be on the move, so you would probably lose weight.

The food choices would get old very quickly. Those $47 burgers at the airport are not that good, even when washed down by a $21, 8-ounce beer. And sleeping in an airport is never optimal. I dont like to sprawl when I sleep, so airports are out.

Yes, I have thought about these things before. Why? Well, I love zombie movies. And if you love zombie movies, you have spent at least some time thinking about where you would go if you had to make a move during the zombie apocalypse.

If you are actually out and about when that happened, where would you rather be stuck? Here are some options and their pros and cons:

A gun store. This is the place that many dream of in such a scenario. You are, of course, surrounded by plenty of weaponry and ammo to hold off the hungry zombie hoards for a long, long time. As long as you dont pray and spray too many times, you should be fine. Gun stores can also be pretty secure, another plus. The negatives? Well, unless there is an employee refrigerator fully stocked in the back room, you will be starving pretty soon.

A grocery store. Obviously, the big thing here is you have plenty of food to eat, and you can have some actual variety in your diet. But eat those fresh veggies and frozen items early a zombie apocalypse means the power will be out soon and things will spoil. The cons are plentiful no weapons unless there is something in a security room; a grocery store is big, meaning there is a lot of square footage to try to protect; once you run out of Ding Dongs it is basically game over.

The mall. Any zombie fan has seen Dawn of the Dead, where people are trapped in a mall after zombies rise up. Food, gear, entertainment they are all available at the mall. But really, who wants to be in a mall in 2021? That is so 1985.

The Home Depot. Great place to find inventive weapons nail gun, anyone? But if you think the people who work there now are not helpful, imagine how they will be as zombies. Steer clear.

Caseys General Store. Seriously, this would not be a bad option. Caseys has pretty much everything you would need, and there is one in pretty much every town in Ogle County. Food, clean bathrooms, and cigarettes for any smokers who get desperate. Weapons could be a problem, but just keep hidden and enjoy those Funyuns.

Target. Here it is, the gold standard of places to be stranded when the dead come back to life. OK, I know it will never happen, but stick with me here. Target has everything these days that you would want. There is food. There is clothing. There are plenty of things to use as weapons. Yes, it is big and might be hard to defend, but you should be able to find plenty of items inside to shore up poor defenses.

Of course, you will never use any of this advice, but it is better than reading about politics, isnt it?

Brad Jennings is editor of The Ogle County Life.

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When the zombies come, I will be ready - Rochelle News Leader

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Her words carry a lot of weight and significance, especially at a time when there are a plethora of diet fads swirling all around us, luring those looking to lose weight quickly.

In her latest book Eating in the Age of Dieting, author and nutritionist Rujuta Diwekar says, Look at food as a blessing. Eat with gratitude, not guilt Move beyond carbs/protein/fat/calories. Food is culture, cuisine, and crop-cycle. Eat local, seasonal and traditional.

Her words carry a lot of weight and significance, especially at a time when there are a plethora of diet fads swirling all around us, luring those looking to lose weight quickly. Vegan, paleo, keto, Mediterranean, low-fat are just some of the popular diets in existence today. Medical experts, however, say that these are just passing trends. For good health, losing weight is not important. Its metabolic health which is key. Dieting, in fact, can lead to increased risk of cancer, diabetes, etc.

Sustainable weight loss is a scientific gradual process that involves increased metabolism with a customised diet and regular physical activity. The basics of healthy weight loss are based on eating fewer calories and burning out at the same time. A scientific diet plan for weight loss not only contains fewer calories, but also ensures enough intake of fibre, adequate protein, good fats and micronutrients to prevent any deficiency, says Mumbai-based Subhasree Ray, clinical and public health nutritionist, certified diabetes educator, International Diabetes Federation.

Reality check

In October last year, 27-year-old Bengali actor Mishti Mukherjee died due to kidney failure caused reportedly by keto diet. The tragic incident raises serious questions about the efficacy of these diets. The keto diet, for one, is a high-fat, moderate-protein and low-carb one. It drastically reduces carbohydrate intake, replacing it with fat, resulting in a metabolic state called ketosis, where the liver burns body fat and provides fuel for the body, as there is limited access to glucose.

Currently, it is one of the common modalities to lose weight among many fitness enthusiasts and often lacks expert supervision. If preached by untrained professionals, it may lead to severe consequences. Keto diet is a therapeutic diet that cant be practised as a normal diet. A diet is only worth it if its safe, says Ray, adding, Another common food fad is the mono diet, which is depending on a particular food (for example, aloe vera or triphala juice, powdered fenugreek seeds, cinnamon and honey tea, detox tea, green coffee, etc) or regimen to lose weight but can result in hormonal changes, nutritional deficiencies and muscle loss.

There are many more such health trends doing the rounds currently. Ghee shots, haldi in pills, fasts for cleansing are a few examples. Fasts for cleansing, haldi in pills, or ghee shots have scientifically proved zero on the basis of facts, asserts Diwekar. Regular meals throughout the day lead to better metabolic health and sustainable weight loss in long term, she has tweeted in the past.

Arun Prasad, senior consultant, surgical gastroenterology and bariatric surgery at Indraprastha Apollo Hospitals, New Delhi, agrees: There is no evidence that proves the contribution of such commodities to weight loss. Far from health benefits, if food items like haldi pills, ghee shots and other similar components are consumed in excess, their own toxic potential can be harmful, he cautions, adding, Before attempting to blindly follow any trend, it is important to first understand your body type, have thorough knowledge of any prevailing medical condition and family history of health conditions. There are no shortcuts to staying physically fit and healthy a balanced diet coupled with physical activity is essential.

Experts also say there is no scientific evidence to support fasting. Fasting can deplete essential vitamins, minerals and electrolytes, and can be harmful if you suffer from medical conditions such as diabetes, heart disease or blood pressure. It can increase acid output, causing heartburn and resulting in dehydration and hypoglycemia, says Aastha Sharma, senior dietician at Nayati Medicity, Mathura. One should instead have small frequent meals, eat a variety of healthy and fresh foods like fruits, vegetables and nuts, eliminate potentially toxic habits, including alcohol, caffeine, excessive salt and processed sugar, etc, to stay healthy, she adds.

Mumbai-based Ray agrees: Fasting for a prolonged period is harmful and might cause nutritional deficiencies. Turmeric, amla, fenugreek seeds, triphala, aloe vera, etc, contain distinct active ingredients that help in losing weight and provide collective health benefits. However, none of these foods can help if total calories and physical activity are not considered as part of the procedure. A healthy lifestyle-comprising eating whole, regular physical activity, sound mental health, enough sleep and an adequate amount of water-is sustainable and evidence-based, she says.

Similarly, coconut oil has been advertised as a health food of sorts for long, but experts say there is little evidence to back that claim. American Heart Association (AHA) data, in fact, shows that more than 80% of the fat in coconut oil is saturatedfar beyond butter (63%), beef (50%) and pork lard (39%). The AHA, which advises against the use of coconut oil, recommends eating no more than 6% of saturated fat as part of total daily calories for those who need lower cholesterol. The oil has no known offsetting favourable effects, the AHA said in an advisory, adding that it could actually increase LDL cholesterol, a cause of cardiovascular disease.

Theres a disconnect between peoples general beliefs and what the data actually shows, Donald Hensrud, medical director, Mayo Clinic Healthy Living Program, told American daily USA Today. He recommends using oils high in monounsaturated fats (including olive oil and avocado oil) and those high in polyunsaturated fats (such as canola oil).

Nutrition first

While exercise may be the most important element of a weight-maintenance programme, dietary restriction, too, plays a critical role. Perhaps thats why consumers turn to products like nutraceuticals, supplements, metabolism-boosters, etc, and diet snacks like energy bars, trail mixes, etc. A recent report by the National Institute of Nutrition (NIN) reported that 31% urban Indians and 16% rural Indians are overweight, with 53% urban Indians having abdominal obesity. Indians are largely sedentary in nature and exercise does not come naturally to us. So the attention naturally goes to other seemingly easier options like detox diets, fat-burning pills, etc. However, most of these easier options leave people and their health status impacted, says nutrition science expert Rashida Vapiwala, the founder of LabelBlind, a NutriTech digital solution startup that simplifies complex information declared on food labels for consumers.

Another thing to note is that a long-term weight-loss regimen could lead to frustration and despair. The focus should be on awareness about good nutrition, healthy eating and lifestyle correction. Obesity slipped into our lives because of sedentary lifestyles and inappropriate food choices. But now, there is a growing consciousness of returning to our roots in the pursuit of better food choices, says Vapiwala.

When it comes to good health, superfoods are key. Packed with nutrients that deliver large doses of antioxidants, vitamins and minerals, these are also likely to reduce the risk of chronic diseases. In her book Indian Superfoods, Diwekar has outlined 10 such local and traditional foods. These are rice, ghee, banana, coconut, cashew nut, aliv, kokum, jackfruit, sugarcane and ambadi. Eating right is step one to getting more active. Ancient foods are wholesome in the nourishment they offer, and are invariably pleasant to the taste buds and low on the glycemic index. This ensures that your body receives sustained energy through the day unlike the high and immediate slump that comes with stimulants like cigarettes, coffee, etc, she had said in an interview with Financial Express on Sunday.

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The truth diet: Do diets actually help in weight loss or are they just passing trends? - The Financial Express

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Throughout 2021, Good Housekeeping will be exploring how we think about weight, our shapes, the way we eat and how we try to control or change our bodies in our quest to be happier and healthier. Our goal here is not to tell you how to think, but to start a conversation about diet culture, its impact, and how we might challenge the messages we are given to find alternative ways to feel attractive and successful.

The dawn of a new year is when many of us scramble to make resolutions, and in the U.S., these are often earnest pledges to shrink, tone, chisel or otherwise alter our bodies. Like years before, in the first weeks of 2021, new signups for virtual workout subscriptions and searches for diet on Google are spiking as millions of us look to detox our poor, puffy bodies of the bad food choices we made over the holidays and start the year fresh

Wait. Stop. Just there.

...detox our bodies of the bad food choices we made...

This language and the above concept implies that our bodies have been poisoned by peppermint bark, cookies, latkes, and eggnog, and that an antidote must be administered urgently, or else. It assumes that certain foods are bad and whats more, we are bad for eating them. To be totally transparent, we can fall into that trap here at Good Housekeeping too we recently published a recipe called Christmas Crack, which perpetuates a trend that equates a delicious, sugary treat to a dangerous, addictive drug that could actually kill you. This problematic nickname for a chocolatey candy concoction is a prime example of diet culture and just how easily it can sneak in under the radar.

Diet culture, a set of beliefs that places thinness as the pinnacle of success and beauty, has become our dominant culture often in ways we don't even notice since it's the water in which we swim. There's a whole lexicon, says Claire Mysko, CEO of National Eating Disorders Association (NEDA). When we say we need to burn off or make up for the cheeseboard we shared with friends; when we ponder snagging a bite of our partners dessert then immediately wonder, Is it worth it?; whenever we ascribe morality to our food choices, giggling that its sinful when we choose to eat what we crave or what comforts us, or good when we opt for low-calorie, low-carb, or other foods weve deemed healthy. All of that talk is part of diet culture, says Mysko. And it is so inextricably woven into the fabric of our culture that most of us arent even consciously aware of the daily inundation.

Even if youre not actively on a diet or trying to lose weight, diet culture can crop up in choices we think were making for health, to feel or look good, fit in, or even just make conversation amongst friends over dinner. But subconsciously, diet culture creates this idea and reinforces it at every turn that you have to be thin in order to be successful, accepted, loved, healthy: All of these things that we want for ourselves that are just understandable human desire, says Christy Harrison, M.P.H., R.D., C.D.N., author of Anti-Diet and host of the Food Psych podcast. It tells us that weight loss is the secret to that. It tells us that weight loss is a way to attain those things. And its a house of cards.

Diet culture refers to all of the messages and the attitudes around what's valued about body size and style, says therapist Judith Matz, L.C.S.W., author of The Body Positivity Card Deck and Diet Survivor's Handbook. In diet culture, there is a conferred status to people who are thinner, and it assumes that eating in a certain way will result in the right body size the correct body size and good health, and that it's attainable for anybody who has the right willpower, the right determination. In actual fact, there is no right body size, and even if there were, its not attainable to whomever does the right thing, as evidenced by the 98% failure rate of diets. This stat alone is proof of the no-win norm that we, as a society, have been groomed to abide by.

Diet culture can be found in Barbies thigh gap and 18-inch waist, which influences little ones perception of what an ideal body should look like. Its Lululemons founder saying publicly that it's a problem when women's thighs touch. Its Kim Kardashian explaining how necessary it is to squeeze into shapewear beneath a dress, saying, without shapewear, youd see cellulite and I just wouldnt feel as confident. (Her shapewear brand, SKIMS, allegedly sold $2 million of product in minutes when it launched.) Its the fact that we've all been told (or recited!) that at the first sign of hunger, you should drink a glass of water first in case youre actually just thirsty. Its the popular article here on Good Housekeeping's own website about 1,200-calorie diets that netted over two million search users in 2019 alone our second-most-read story of the year despite the fact that the number of calories falls within the realm of clinical starvation (Holocaust concentration camp prisoners were fed 1,250-1,400 calories per day).

In one fell swoop, diet culture sets us up to feel bad about ourselves while also suggesting that maybe losing weight will help us feel better. As anyone whos ever looked into the mirror and wished for a flatter this or a bigger that can likely attest, theres an unattainable and rigidly narrow Western beauty ideal to which we often compare ourselves. Nobody ever wakes up in the morning and says, Gosh, I look terrific. I feel so healthy, I'm so attractive: I think I'll go on a diet, Matz points out. It always starts with negative thoughts.

Instagram, movies, runways, and fashion ads are rife with slim, tall women living a life that somehow always looks better than our own could it be because of those perfect bodies? The sample size for many designers is 0-2, while a 2018 study by National Health Statistics Reports published by the CDC places the average American adult woman in a size 18-20, and teen girls in a size 12. While what is normal varies greatly on genetics, family history, race, ethnicity, age and much more, size is actually not a good indicator of health you can be smaller-bodied and unhealthy, or larger-bodied and fit. We're exposed to the steady stream of images and messages that reinforce diet culture and reinforce the idea that to be happy and successful and well-liked you have to look a certain way, have a certain body, and follow a certain fitness or meal plan or diet, says Mysko.

The "average" American woman is a size 18-20; designer sample sizes are 0-2.

The truth is that healthy, attractive, desirable bodies come at every size and shape. But for many people in larger bodies, people in "average" bodies, or even slender folks who don't feel that they're thin enough in the exact right places, a lifetime on the hamster wheel of feeling othered leads to people feeling a lot of shame about their body and feeling that being thin is worth pursuing at all costs, says Matz. The result: People choose from hundreds, if not thousands, of diet plans or restrictive food plans.

But its not our fault: Diet culture has long been institutionalized and is part of an oppressive system thats intrinsically tied in with racism and patriarchy. Whenever we create standards about how we all should live, these norms always benefit those individuals who are already in power, says Sabrina Strings, Ph.D., associate professor of sociology at the University of California at Irvine and the author of Fearing the Black Body: The Racial Origins of Fat Phobia.

What constitutes good behavior is going to be far more accessible to white persons, to men, to wealthy persons, than people who do not fit into those categories, says Strings. This includes conventional thinness, and when you have been told that you should only have [a certain amount of] calories or that you must keep your BMI here, you will always feel like you are doing either good or bad, right or wrong by sticking to these dictates, Strings adds. Unfortunately, there are a lot of myths, [including the concept that] if you just restrict your food, then you'll be able to attain that weight, says Matz. The reality, as well get to, is much different.

In short, it keeps us unhappy with ourselves, chasing something we can't ever catch, and spending loads of money to do so. Heres how:

If we lived in a society where neighborhoods were walkable, and people could get access to clean drinking water and plenty of sleep, people would already be far healthier than they are now." But, she continues, rather than focusing on these larger structural issues that could have a global impact on a population, we want to target individuals and tell them to change their bodies in ways that are unrealistic and unproductive.

Its no coincidence that in November 2020, the CDC reported that more people are dieting now compared to 10 years ago yet obesity rates have increased by nearly 10%. Diet culture conditioning leads us to assume that more diets must mean better population health, but trending upward right alongside the growing number of dieters, mean weight, waist circumference, and BMI in adults have increased over the past 18 years," according to a 2018 study. Theres also evidence that yo-yo dieting (or weight cycling) may be responsible for all excess mortality and cardiovascular risks for diseases associated with being in a larger body. But perhaps the larger problem is that because of diet culture, when we do gain the weight back, we have learned to internalize it as a failure of self.

98% of diets fail Why do 100% of dieters think they'll be in the 2%?

A 2008 survey sponsored by the University of North Carolina at Chapel Hill showed that a whopping 75% of women reported disordered eating behaviors that cut across racial and ethnic lines, and occurred in women in their 30s and 40s ... at the same rate as women in their 20s. That means disordered eating is the norm in the U.S. for women of all ages and colors. Its a staggering statistic, and one that goes under reported since a lot of these behaviors support the very underpinnings of diet culture itself.

The first step is understanding the science of the matter: Dieting is biologically set up to fail, and the human tendency to regain lost weight is ultimately a success for evolution. Our bodies are really designed to protect us against famine, says Harrison. The message this culture gets is that you can decide what weight you want to be with enough willpower, but its just not true, says Matz. Our weight regulation system is beyond our conscious control. According to a 2010 F1000 Medicine Report, there is an active, biological control of body weight at a given set point in a 10-20 pound range. When people diet, they mess with that, says Matz. Diets work in the short-term, but then our weight regulation system kicks in to help us out: To keep us alive.

Anti-diet does not mean anti-health.

Anti-diet culture aims to dismantle this oppressive system of beliefs ... so that people have the chance and the choice to be able to be free of those stigmatizing and body shaming beliefs, says Harrison. Its discarding the broken vacuum and investing in one that works beautifully and will last a lifetime. The anti-diet movement tosses out the bones of conventional dieting (i.e.: restriction, rules, omission, strict adherence) and replaces these with flexibility, acceptance, and ultimately peace with food and our bodies. Here are some aspects of anti-diet culture that can actionably put an end to the restriction and guilt cycle of diet culture:

Getting reacquainted with your bodys natural hunger cues, cravings, and needs can free you from the learned shoulds of diet culture. The irony: Most find that once you grant yourself permission to eat the things you want when you want, your "fear foods" (you know, the things you declare you cannot have in the house or Ill eat the whole bag!) have less of a siren song. When the scarcity mindset drops, so does the need to overeat out of fear of never having it again. Remember that we come into this world born knowing how to do this, says Matz. Babies, when they're hungry, cry. So really, we're going back to the way we were born: Eating.

Amazon

Health At Every Size: The Surprising Truth About Your Weight

Strings adds that HAES is built upon the belief that you are worthy of love and respect, regardless of your size. In a society that demonizes fatness, its a simple but novel concept. As Strings says: Just to love yourself and to know that you can be healthy regardless of your weight is really a revelation to probably most Americans.

Anyone feeling like they are suffering from disordered eating or an eating disorder can and should reach out for help immediately. The NEDA helpline at (800) 931-2237 is available daily via call or text, and officials also are on standby in digital chats, ready to help you find resources in your area. If you are concerned about a loved one, learn more about how you can help.

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What Is Diet Culture? The Reasons Why Diet Culture Is Toxic - GoodHousekeeping.com

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Curd and eggs are weight loss friendly foods that will also fill you up

Count calories is an important aspect to look into, if you are trying to lose weight. But as we have mentioned numerous times earlier, you need to make smart choices, and definitely not starve yourself. When it comes to low calorie foods, options are aplenty. What needs to be pointed out here, is that these low-calorie foods need to be filling as well. It is only then that you can continue following the diet in the long run, without experiencing more cravings, irritability, low mood, etc.

Nutritionist Rachel Paul, who goes by the name of collegenutritionist on Instagram, recently shared a couple foods that are weight loss-friendly, low in calories and also incredibly filling. "For weight loss, total calories matter most, but some foods are more filling than others. If you're interested in weight loss, put these delish foods on your grocery list for next week," she writes in the caption of her post.

Also read:Weight Loss: Will Drinking Cold Water Make You Fat?

1. Greek yogurt/ curd: It is low in calories and high in protein, hence filling in nature. Have a bowl of homeset curd with your meals every day to get your daily dose of probiotics and calcium. You can also snack on it to beat in-between meal hunger pangs.

2. Nuts: Nuts are a good source of protein and healthy fats. They make for an excellent snacking option, and can even be eaten along with your meals or on the top of your salads.

3. Salmon and tuna: This fatty fish is an excellent source of omega-3 fatty acids, which are essential for brain health. It is also rich in protein, a nutrient which helps in controlling appetite and makes you feel full quickly.

Also read:The One Expert Tip That Can Help You Achieve Your Target Weight Effortlessly

4. Eggs: Eggs are an excellent source of protein, vitamin A, lutein, zeaxanthin and iron. Egg whites are a great source of protein. They are also considered to be the ideal keto-friendly food.

Eggs are an excellent source of proteinPhoto Credit: iStock

5. Chicken: Chicken is lean meat with very less fat. It is rich source of good quality protein, calcium and phosphorus. Have grilled chicken breast with steamed veggies, on top of salads, or prepare curries.

6. Green veggies: Leafy green veggies are low in calories and high in beneficial vitamins and minerals. They add volume to your meals and also help in increasing your fibre intake.

7. Legumes and lentils: They are a great source of vegetarian protein, fibre and other beneficial nutrients. You can have them with steamed rice or add them to salads, grilled chicken meals or have them in the form of soup. They make for filling and wholesome meals you can have guilt-free, every day.

8. Edamame, tofu and other soy foods: These are all plant-based sources of protein which you can have guilt-free. On the basis of their availability, you can prepare curries, cutlets, add them to salads or have them as a sabzi.

Also read:Weight Loss: Excessive Intake Of Protein Can Get Stored As Fat In The Body, Reveals Expert

Disclaimer: This content including advice provides generic information only. It is in no way a substitute for qualified medical opinion. Always consult a specialist or your own doctor for more information. NDTV does not claim responsibility for this information.

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Photo: Africa Studio (Shutterstock)

One of the key issues we see in workout culture is the lack of representation. Many of the advertised programs feature white womenwhich isnt necessarily a problem, except it doesnt show a range of trainers (or culturally relevant bodies, music and styles) in the videos or classes they produce. It can be very discouraging to have to type something along the lines of Black women workout videos in order to get resultsmuch like needing to type Black girl curly hairstyles into Google Imagesand it began to feel like finding these trainers was going to be a task that was next to impossible.

But these badass women do exist!

Now that going to the gym isnt really an option, a lot of health, fitness and workout programs are onlineand a lot even offer a free.99 alternative. These videos live rent-free on Instagram and YouTube, which is a great way to ease into that (repeated) New Years resolution of getting into shape.

I will be the first to say that I dont have New Years resolutions because I feel like I let myself down by the end of January and spend months after wallowing in my own self-pity and lack of follow-through. Rather than finding myself back there again at the end of this month, I decided to search out Black women who exude the strength and confidence Im trying to embody in 2021. After trying about five or six different types of workout videos from different trainers, I was able to find a collection of programs that will be on a heavy rotation.

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Six Badass Black Women Who Are Changing the Workout Game - The Root

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PBS host Stephanie Mansour, of "Step It Up With Steph," demonstrates proper form for common workout moves.

Virtual workouts have become increasingly popular due to Covid-19 restrictions. Online sessions allow you to bring your workout with you wherever you are, a convenience hitting the gym can't offer. However, without an in-person trainer or fitness instructor by your side, it can be easy to misinterpret the proper form for a new move.

In many group classes or workouts, the instructor keeps his or her eye on you and yells out corrections or modifications. Or maybe you're used to fitness equipment, like an elliptical or an ab machine, that keeps your form somewhat honest.

When it comes to virtual workouts, though, all you've got is you and your body without much to keep you in check. To enhance success in the world of virtual fitness, there are a few factors to take into consideration. First, make sure you are immersed in the workout. Those who exercise with a virtual coach are more motivated and present throughout their workout than those who work out on their own, studies have shown.

Dedication to improving yourself also helps. Intrinsic motivation, which involves doing something without knowledge of a reward, improves performance and efficiency levels, according to research. If you remain motivated throughout the virtual workout, you'll be more likely to double-check each move for accuracy.

Even so, there are some common exercises that can all too easily be done with incorrect form and lead to unnecessary pain, improper muscle build and even injury. So what are some key mistakes to look out for? Read on to find out.

Lunges

What to avoid: Maintaining proper form while in lunge position can be tricky. Many people don't realize that they aren't creating a full 90-degree angle with their legs. It's also common to lean forward while lunging, allowing your knee to surpass your forward-facing foot.

Avoid: Here the bend of each leg lacks a 90-degree angle of a proper lunge.

Get it right: To avoid these common mistakes, look at your form in a full-length mirror and make sure you are creating as close to a 90-degree angle as possible while keeping your knee aligned with your foot.

Correct form: Here Mansour demonstrates both legs bent in a 90-degree angle for a proper lunge.

Bicep curl

What to avoid: This move seems simple -- and it is -- but it's more about form than the amount of weight being lifted. So many of my clients do them incorrectly without realizing. When performing this move without a trainer critiquing your form, it's easy to slouch your back backward while lifting. Some people will move their hips, bringing the weights all the way up to touch their shoulders and allowing their elbows to leave their sides.

Avoid: Bringing the weights above your shoulders defeats the purpose of a bicep curl.

Get it right: This move is much simpler than that. If you're doing a bicep curl correctly, only your hands and forearms should be in motion. First, stand straight with your feet shoulder-width apart while you look straight ahead. Hold your dumbbells straight down, near your thighs. While keeping your elbows at your sides, lift the weights with just your forearms. Make sure to tighten your biceps and feel the burn. Finally, release and repeat.

Correct form: For a bicep curl, keep your elbows at your side. Lift with forearms only.

Plank

What to avoid: Doing planks is a common exercise, but it's hard to master, especially without a trainer telling you to lift your core or adjust your arm position. Because planks require self-discipline while alone, they frequently aren't performed correctly, which could hurt your progress. I see a lot of people slouching their stomachs or arching their backs, which could ultimately lead to injury.

Avoid: Do not arch your back when lifting into a plank.

Get it right: The mistakes I see the most, however, are easy to fix. First, make sure you're horizontally in the air with the length of your body lifted off the floor. Press your hands or forearms into the floor as you raise your body using your toes. With your heels in the air, squeeze your core and glutes for the most effective burn. Keep the shoulders over the wrists, and pull the navel in toward the spine to keep the back flat.

Correct form: Lift your core and keep your body in a strong, straight line for a proper plank.

Jump squats

What to avoid: When performing a jump squat, many people don't fully start from a squatting position. Instead, they tend to use just their ankles to jump up. People also tend to land with their legs straight or on the flats of their feet. This can cause injury and even instant pain upon landing.

Avoid: Don't jump if you're not yet fully in a squatting position.

Get it right: Instead, lower down into the squat position with your hips and knees pushed back and then land with a soft bend in your knees.

Correct form: Push your hips and knees back to get in a squat stance; land your jump with knees softly bent.

The new yearis a perfect time to start prioritizing your health, and virtual workouts are a great way to start. With the challenge of not having an in-person trainer, however, be mindful to adhere to proper form and vigilant about tackling mistakes as they arise. Next time you're performing your virtual workout, keep these tips in mind. If you remain motivated to improve, you'll find yourself becoming more aware of your own mistakes.

Stephanie Mansour, host of "Step It Up With Steph" on PBS, is a health and wellness journalist and a consultant and weight loss coach for women.

How to avoid 5 common mistakes when working out at home

What we observed over the quarantine period is that a lot of people resort to randomized programs stuff they see on social media or stuff their friends are doing that they simply arent ready for, said Clifton Hempstead, personal trainer and co-founder of Anthos Training Clubs.

Hempstead said a lot of these programs are high-intensity and designed to make you feel exhausted. Instead, he said you should seek out a program that is working toward a goal, with exercises youre capable of doing.

A lot of people shouldnt be jumping around and moving side-to-side, Hempstead said. Theyre doing all these exercises that they havent developed the prerequisites for.

Training beyond your limits can result in injury, he said: You might develop tendinitis in the knees; you might hurt an ankle, he said. Those (high-intensity) workouts are meant to beat you up, and thats fine every once in a while, but to do that constantly ... can be a recipe to hurt yourself.

Alysha Bazan, trainer and fitness director at CrossTown Fitness, said weightlifting is one of the most common exercises she sees performed incorrectly especially deadlifts, in which people will sometimes round their back while lifting.

Take your time anddont rush through the movement. Make sure that youre stabilizing your core, she said. Make sure youre doing the form properly without the weights first before loading it up.

Home exercisers may not know how to plan a workout either, Bazan said: Like, not knowing the proper exercises to pair together, especially if theyre loading up the weight, or how many reps and how many sets that theyre doing.

Bazan said you can lift safely at home, and it might not require as much equipment as you think. It seems like a lot of people have like one or two pieces of equipment at home which is great and you can do a lot of things with the one piece of equipment, Bazan said. Especially if people have one dumbbell or one kettlebell, you can do a lot of single-sided exercises.

A lot of home workout programs that dont require equipment include exercises such as planks, squats, push-ups and sit-ups. But having bad form can lead to injury, said Alex Nsiah-Kumi, trainer and owner of Paramount Personal Training.

When doing squats or lunges, your knees and toes should be going the same direction. So that, long term, your knees dont start bothering you, he said. Rep after rep, doing it wrong adds up.

Planking can be hard on your lower back if youre not doing it right, Nsiah-Kumi said. Make sure its not going into your lower back at all. It should be more of a core thing. There should be no lower back tightness or pain.

If you cant perform an exercise, find a variation that scales it back to a point where you can have less pain, he said.

Yoga is best done in the presence of an instructor, said part-time Chicago yoga instructor Whitney Katz. But thats not always possible, even in in-person classes, she said: Not being watched properly by a teacher has hurt me more than its helped me.

Katz recommends making live, virtual classes part of your at-home yoga practice, especially if youre a beginner. Even over the internet, having an instructor watching can help you tune the poses to your body.

Theres not an ABC of bodies, she said. We all have different anatomy, and what might feel great for one body might feel horrible for another.

But if youd rather learn yoga through YouTube videos, Katz said its important to take it slow. Beginner doesnt always mean gentle, she said. You can get into some pretty complicated things in a beginning class.

Katz said many video classes dont offer modifications of poses that might make them work for different bodies.

If something doesnt feel right, and youre taking a prerecorded class, back off, she said. Dont go as far.

You certainly are at risk for injury any time you exercise, said personal trainer Shane Schroeder. You want to check with your doctor to make sure its safe to start an exercise program.

Schroeder also recommends getting a trainer who can help you virtually. His service, Train With Shane, delivers his programs to clients through an app and he follows up with weekly coaching calls. People who use a free online program for fitness should do so with caution, he said.

Listen to your body, Schroeder said. If the pain goes beyond normal muscle burn or fatigue into joint pain, you might be injuring yourself. Let your body be your guide.

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