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Sep 22

The Fitness Industrys Pandemic Winners and Losers – New York Magazine

Photo: Noam Galai/Getty Images

Six months into the pandemic, Ive developed a new gymless fitness routine that is, under the circumstances, reasonably robust. My husband and I bought a Peloton bike. I do at-home strength-training workouts with dumbbells, and Ive tried to get used to jogging with a mask on. Ive been doing yoga, which has allowed me to tell myself that while I may have put on a few pounds Ive never been more flexible. Ive grown especially used to exercising with an onscreen instructor who cant see me, which means I can shout as many obscenities as I like without bothering anyone (a habit that has made it hard for me to adjust to the occasional outdoor group workouts that friends have invited me to).

Im not alone in all this change. The pandemic is altering how Americans approach fitness in ways that are being felt throughout the economy. Some companies, like gyms and athletic-apparel manufacturers, are struggling. Others, like makers of at-home workout equipment and providers of online fitness services, are thriving. Here are six fitness categories that are taking over or falling apart thanks to the pandemic.

Peloton announced it generated $607 million in revenue in the quarter that ended June 30, up 172 percent from the same quarter last year. The company doubled its membership base and also reported that average usage per subscriber doubled Peloton subscribers (which can be households) completed an average of 24.7 workouts per month, up from 12 in the same period last year. In a bid to attract more members, the company recently cut the price of its base-level bike from $2,245 to $1,895. Its no surprise that Pelotons offline competitors are moving into the online space: Barrys Bootcamp offers at-home classes starting every 15 minutes, gyms like Equinox are streaming classes online, and Lululemon acquired the home-fitness brand Mirror in July for $500 million.

With Governor Cuomos blessing, gyms in New York City have finally reopened, and I returned to mine on September 10 for my first gym workout in six months. It was weird no showers, no group fitness classes, masks on at all times, reservations required. This also means I paid my gym-membership dues for the first time in six months, a choice many members will pass on given the reduced amenities and the new routines they formed during the shutdown. The pandemic has already pushed three major gym companies Golds Gym, 24 Hour Fitness, and Town Sports International, owner of New York Sports Clubs into bankruptcy Group-fitness studios are in an even tougher spot, with a business model that seems almost designed to spread respiratory viruses. But one thing going for them is the overall weakness of retail landlords have reason to work with their nonpaying fitness tenants, because whos going to take over their spaces if theyre evicted?

Dicks Sporting Goods had a blockbuster quarter ending August 1, with sales 20 percent higher than last year as customers stocked up on goods for working out at home or outdoorsnot just fitness equipment like weights but also bicycles, kayaks, and camping gear. In some of these categories, inventory can barely keep up. The flow of product we have is kind of going out as fast as its coming in, CEO Ed Stack told investors last month. You could get around the dumbbell shortage by shopping on the secondary market, but you had to pay: Dumbbells from Rogue cost about $1.25 per pound if theyre in stock (good luck), but I paid over $2 per pound on eBay this summer.

Of course, if you cant find dumbbells at a reasonable price, one option is to work out without them. Barrys Bootcamp is offering online classes with standard weights, resistance bands, or just bodyweight for at-home customers with different preferences and different setups. Peloton also offers bodyweight strength classes to subscribers. And if youve spent time this summer in New York City parks, youve probably seen some people hauling their kettlebells with them, while others opt for doing burpees and push-ups in the grass. I was always a bodyweight/calisthenics kind of person, said Alex Dropo, a freelance personal trainer who added that hes had success moving his clients online because their workouts can be done outside a gym. Other benefits of the pandemic for his business: no time spent commuting to meet clients and fewer clients who want to work out at 6 a.m. before going to the office.

Golf is slow and expensive, and participation in the sport has been declining steadily for more than a decade. But this year, you may have trouble getting a tee time. Americans played 20 percent more rounds of golf this July than over the same period last year, according to data from the National Golf Foundation. One club in Minnesota, Golden Valley, reports that it has booked 22,000 rounds of golf so far this year 4,000 more than it had at this time in 2019. Unlike many sports, golf is adaptable to social distancing. Golf-equipment sales have been another bright spot for Dicks, which owns the Golf Galaxy retail chain. A number of young people have come into the game because theyre not playing football or soccer or other sports, said Stack. Acushnet Holdings, which owns the golf-equipment brand Titleist, reported a sharp drop in sales in April and May but has since seen a rebound, with June sales 25 percent above last years levels.

Many Americans are now wearing sweatpants and gym shorts all day, but that doesnt necessarily mean theyve been buying sports apparel. After all, if youre exercising at home, is it really that important that you look good while you do it? Adidas reported a North American sales decline of 38 percent in the spring quarter, while Under Armour sales were down 45 percent in North America. And delayed sporting events like the Euro 2020 soccer tournament and the Tokyo Olympics have posed even greater challenges for manufacturers. With stores open again, these companies have survived the sales disaster of the spring. But Adidas CFO Harm Ohlmeyer warned investors that reopening alone wont be enough to reclaim profits he expects that elevated unemployment will be a drag on sales for as long as it persists. That said, Lululemon has fared better than its competitors so far: Sales in stores fell by half, but online sales rose 155 percent.

*This article appears in the September 14, 2020, issue ofNew York Magazine. Subscribe Now!

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The Fitness Industrys Pandemic Winners and Losers - New York Magazine

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Sep 22

Huami Amazfit Band 5 is a multi-feature fitness watch for only $45 – Engadget

Huami has announced the newest addition to its lineup of Amazfit smartwatch fitness trackers, which are generally less expensive than popular counterparts from Garmin and Fitbit. The Amazfit Band 5 has typical fitness tracker features, such as a pedometer and heart-rate monitor, plus more advanced offerings like a blood oxygen saturation monitor and Amazon Alexa functions, all for $45.

There are a sampling of Huami-branded features that take a high-tech approach to health management. The watchs BioTracker 2 heart rate monitor audits your resting heart rate and heart rate zones, and will alert you when your heart rate gets too high, according to a statement from Huami. OxygenBeats measures your blood oxygen saturation. The PAI, or Personal Activity Intelligence Assessment System, will interpret your daily heart rate into a score you can use to determine how much activity you need to stay healthy. When used with Bluetooth and power-saving technologies, Huami says the watch can last 15 days between charges.

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Huami Amazfit Band 5 is a multi-feature fitness watch for only $45 - Engadget

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Sep 22

Fitness Studio Management Software Industry Analysis, Trends, Outlook, and COVID 19 Opportunity Analysis Up to 2027- MINDBODY, Acuity Scheduling,…

(September 2020):WMRsLatest Study on Fitness Studio Management Software Market report 2020-2027 providesan Overview of the current market situation,competitive analysis, product scope, market research, opportunities, driving force, and market risks. The report contains market forecast to 2027 related to market size, Consumption, gross margin, price,revenue, production, CAGR and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of the future trends and developments of the market.

The Fitness Studio Management Software market report provides a basic overview of the industry, including definitions, classifications, applications, and chain structures. Fitness Studio Management Software market analysis is provided to international markets, including development trends, competitive environment analysis, and key regions development status.

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The major manufacturers covered in this report: MINDBODY, Acuity Scheduling, Perfect Gym Solutions, BookSteam, FitSW, Optimity, Team App, Tilt Software, WodRack, GoMotive, LuckyFit, BioEx Systems, SportSoft, TRIIB, zingfit, VINT among others

The Impact Analysis of Coivd-19 on Fitness Studio Management Software industry:

Our analysts monitoring the situation across the globe explains that the market will generate remunerative prospects for producers post COVID-19 crisis. The report aims to provide an additional illustration of the latest scenario, economic slowdown, and COVID-19 impact on the overall industry.

The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor events restricted; emergency declared in many countries; massive slowing of the supply chain; stock market unpredictability; falling business assurance, growing panic among the population, and uncertainty about future.

COVID-19 can affect the global Fitness Studio Management Software economy in 3 main ways: by directly affecting production and demand, by creating supply chain and market disturbance, and by its financial impact on firms and financial markets.

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Table of Content (TOC) of Fitness Studio Management Software Market 2020:Chapter 1 Introduction and OverviewChapter 2 Industry Cost Structure and Economic ImpactChapter 3 Rising Trends and New Technologies with Major key playersChapter 4 Global Fitness Studio Management Software Market Analysis, Trends, Growth FactorChapter 5 Fitness Studio Management Software Market Application and Business with Potential AnalysisChapter 6 Global Fitness Studio Management Software Market Segment, Type, ApplicationChapter 7 Global Fitness Studio Management Software Market Analysis (by Application, Type, End-User)Chapter 8 Major Key Vendors Analysis of Fitness Studio Management Software MarketChapter 9 Development Trend of AnalysisChapter 10 Covid-19 AnalysisChapter 10 Conclusion

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Fitness Studio Management Software Industry Analysis, Trends, Outlook, and COVID 19 Opportunity Analysis Up to 2027- MINDBODY, Acuity Scheduling,...

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Sep 22

COVID-19 Impact On Functional Fitness Equipment Market to Witness Increase in Revenues by 2018 to 2028 – The Daily Chronicle

The new market study by XploreMR offers in-depth analysis and projects the trajectory of the global Functional Fitness Equipment Market. Backed by historical data from abc, the report paints a transparent picture of the direction the market is headed in duringabc in terms of valuation.

The research report postulates several macro-economic factors ranging from government decisions, consumer behaviour, urbanization, etc. to significant trends that are likely to influence the growth of the Functional Fitness Equipment Market in the forthcoming years. This report maps the impact of each market dynamic, such as drivers, trends, and restraint, on every segment and the involved stakeholders of the Functional Fitness Equipment Market. The understanding of the impact on each segment bolsters stakeholders including manufacturers, suppliers, and retailers to develop strategies to leverage the forthcoming changes in the Functional Fitness Equipment landscape.

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The report offers the market growth rate, size, and forecasts at the global level in addition as for the geographic areas: Latin America, Europe, Asia Pacific, North America, and Middle East & Africa. Also, it analyses, roadways and provides the global market size of the main players in each region. Moreover, the report provides knowledge of the leading market players within the Functional Fitness Equipment market. The industry-changing factors for the market segments are explored in this report. This analysis report covers the growth factors of the worldwide market based on end-users.

In accordance with a competitive prospect, this Functional Fitness Equipment report dispenses a broad array of features essential for measuring the current Functional Fitness Equipment market performance along with technological advancements, business abstract, strengths and weaknesses of market position and hurdles crossed by the leading Functional Fitness Equipment Market players to gain leading position. Other aspects such as customer base, sales reach, local coverage, production price trends, and production cost layout are also analyzed to bestow accurate rivalry perspective.

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XploreMRs report on the Functional Fitness Equipment Market answers questions such as:

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COVID-19 Impact On Functional Fitness Equipment Market to Witness Increase in Revenues by 2018 to 2028 - The Daily Chronicle

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Sep 22

Bale’s love for Spurs will speed up return to fitness, claims Mourinho – Yahoo Sports

Jose Mourinho is convinced Gareth Bale will return to fitness following a knee injury ahead of schedule because of his desire and motivation for play for a club he loves.

Bale, 31, completed a sensational return to Tottenham from Real Madrid on a season-long loan on Saturday, having originally departed seven years ago for a then world-record fee.

Although he enjoyed great success including winning four Champions League titles in Madrid, he increasingly found himself on the periphery of the first team under Zinedine Zidane over the past fewyears.

A return to Spurs proved a welcome move for Bale, who developed into one of the Premier League's most devastating players prior to joining Madrid.

The winger sustained a knee injury on international duty earlier this month, meaning he will not be in action until October at the earliest, though Mourinho suspects Bale's extra motivation will lead to an earlier-than-expected return.

"I don't know when Gareth can be back," Mourinho said. "I only know the motivation is high because he is so happy to be with the club of his heart.

"He's so happy to play for us, and when a player has these motivations, many times you can shorten the period of recovering, getting fit and ready to play.

"We want to help him, so when he is available to train with the team, we are more than happy to have him and help him to be back to a level that may be one of the best players in the world."

Confirmation of Bale's move came shortly after that of Sergio Reguilon's transfer the Spain left-back also arriving from Madrid, having impressed on loan at Europa League winners Sevilla in 2019-20.

Spurs are next in action against Leyton Orient in the EFL Cup on Tuesday, and while Mourinho thinks that will come too soon for Reguilon, he should be ready for the visit of Newcastle United on Sunday.

"I think he'll be quite quick [in terms of getting up to speed physically]," Mourinho said. "He's in the last period of his recovery and is training today with one of my assistants.

"He cannot play Tuesday but I would say that he will be available for us for the end of the week."

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Sep 22

Impact of COVID-19 on Fitness Supplements Market Latest trending report is booming globally by Top Leading Players Red Bull, Monster Beverage, Glanbia…

Global Fitness Supplements Market 2020 research report presents analysis of market size, share, and growth, trends, cost structure, statistical and comprehensive data of the global market. Research reports analyses the major opportunities, CAGR, yearly growth rates to help the readers to understand the qualitative and quantitative aspects of theGlobal Fitness SupplementsMarket. The competition landscape, company overview, financials, recent developments and long-term investments related to theGlobal Fitness Supplements Marketare mentioned in this report.

The key segments covered in this report are geographical segments, end-use/application segments, and competitor segments. The local segment, regional supply, application, and wise demand, major players, prices are also available by 2025. Global Fitness Supplements Market are mentioned in the competition landscape, company overview, financials, recent developments and long-term investments.

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Top Key players profiled in the Fitness Supplements market report include:Red Bull, Monster Beverage, Glanbia Group, GNC Holdings, Abbott Laboratories, GlaxoSmithKline(GSK), Suppleform, ABH Pharma Inc., Makers Nutrition, Vitaco Health and More

Market segmentation, by product types:Protein PowerCreatine and GlutamineCarbohydratesOthers

Market segmentation, by applications:Supermarkets and HypermarketsSpecialist RetailersOnline Retailers

global Fitness Supplements market report also highlights key insights on the factors that drive the growth of the market as well as key challenges that are required to Fitness Supplements market growth in the projection period. Here provide the perspectives for the impact of COVID-19 from the long and short term. Fitness Supplements market contain the influence of the crisis on the industry chain, especially for marketing channels. Update the industry economic revitalization plan of the country-wise government.

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Other Important Key Points of Fitness Supplements Market:

Years considered for this report:

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Key point summary of the Global Fitness Supplements Market report:

Detailed TOC of Fitness Supplements Market Report 2020-2025:

Chapter 1 Fitness Supplements Market Overview

Chapter 2 Economic Impact on Industry

Chapter 3 Market Competition by Manufacturers

Chapter 4 Production, Revenue (Value) by Region

Chapter 5 Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Production, Revenue (Value), Price Trend by Type

Chapter 7 Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Fitness Supplements Market Forecast

Continued

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Impact of COVID-19 on Fitness Supplements Market Latest trending report is booming globally by Top Leading Players Red Bull, Monster Beverage, Glanbia...

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Sep 22

50 Businesses, 50 Solutions: Fitness and wellness training sees uptick during the pandemic – Concord Monitor

Last September, Jen Adams launched her fitness training and life coaching businesses, Fierce Spirit Fitness. After 15 years working in law enforcement, Adams was excited to continue to be of service, but with a different approach: teaching people the importance of caring for their mental, emotional and physical health.

As I worked with individuals in crisis and dealing with traumatic experiences, I developed a passion for taking care of oneself, incorporating meditation, yoga and exercise to help, said Adams, whose business is based in Franklin.

When she launched Fierce Spirit Fitness, she couldnt imagine that self-care and health would become more important than ever, with the world in the grips of a global pandemic. Yet, after a few rocky first weeks in March, Adams has seen demand for her services rise.

I help people, mostly women, to feel like physical fitness and their health is something that they can focus on, she said. During the pandemic, many clients have more free time, since theyre not commuting to work. A lot of people are dedicating that time to their fitness.

Early on during the pandemic, Adams switched to virtual training sessions. As the weather improved and she was able to get outside more, she started offering socially-distanced groups workouts and personal training sessions in parks around Franklin. Now, she has a hybrid approach, allowing clients to choose between virtual and in-person options.

For people who havent worked out in a long time and who are uncomfortable with physical exercise, the remote option can be particularly welcoming.

Theyre not feeling that intimidation of walking into a gym, or into a class with a big group of people, while theyre starting to work on their health, Adams said.

In addition, offering remote workouts has allowed Adams to expand her clientele. People who are interested in training but wouldnt have made the drive to Franklin now participate regularly in Fierce Spirit Fitness classes. Adams has clients around the state and beyond. Thats one silver lining from the pandemic that will benefit her business long-term, she said.

It opened me up to something that I may not have been opened up to if I wasnt forced, she said.

Looking forward to the winter, Adams is preparing to move classes inside once it gets too cold to exercise outdoors. Shell be holding socially-distanced classes at the Bessie Rowell Community Center in Franklin, but continuing to offer clients the option of remote workouts.

Now that kids are going back to school and more workers are being asked to return to the office in some sectors, Adams is seeing a change among her clients. Some are excited to have the structure and routine that leaving the house offers. Others are wary of how theyll incorporate their new-found fitness routines into the schedule.

Theres a little bit of heightened anxiety about going back, Adams said. Clients are saying, How am I going to fit this into my real life now that Im going out every day?

Adam counsels those clients to book in their fitness sessions and quiet time for journaling or meditation, marking them on the calendar just like any other commitment.

Its so important because taking time to move your body and taking the time to be still wont only help you stay healthy and free from disease, but it will also help you be more productive and most of all happy and able to live your strongest lives, she said.

This story is part of the 50 Businesses, 50 Solutions series, shared by partners in The Granite State News Collaborative, that aims to highlight how business leaders across the state, from mom and pop shops, to large corporations have adapted to meet the challenges and disruptions caused by the novel coronavirus in the hopes others may be able to replicate these ideas and innovations. Tell us your story here. For more information visit collaborativenh.org.

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50 Businesses, 50 Solutions: Fitness and wellness training sees uptick during the pandemic - Concord Monitor

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Sep 22

Talking "Fall prevention in older adults through physical activity", with the U of M – Brainerd Dispatch

According to the Centers for Disease Control and Prevention (CDC), approximately one in four adults age 65 and older, report falling each year. About 37% of those who fall reported needing medical treatment or restriction in activity afterward. Siobhan McMahon, Ph.D., MPH, with the University of Minnesota School of Nursing explains how physical activity in older adults can help prevent falls and related injuries.

Q: What are the risk factors for injurious falls among older adults?Q: What are the risk factors for injurious falls among older adults?

Prof. McMahon: There are several risk factors for injurious falls that can be modified, some more significant than others. For example, changes in walking gait, and balance and strength are significant, interrelated risks. Other risk factors include pain, visual changes (e.g., cataracts), the use of medications that increase fall-risk, osteoporosis, postural hypotension, and environmental hazards (e.g., poor lighting, thick carpet).

Q: How does physical exercise help prevent falls in older adults and related injuries?

Prof. McMahon: According to a 2019 study, physical exercise that focuses on strength and balance is the one intervention that has been found to reduce injurious falls on its own. Performing these physical exercises at least three times per week helps to build and maintain a persons balance and leg strength. In turn, better balance and leg strength make it easier to walk on uneven surfaces and to correct slips, trips or stumbles.

Q: What can friends, family, health care providers and caregivers do to help prevent or reduce the risk of falls?

Prof. McMahon: Partner to do four things on a regular basis. The first and most effective thing to do is to encourage and support movement and the inclusion of leg-strengthening and balance-challenging movements into everyday life and adjusted according to personal ability and preferences. There are many videos and programs (e.g., Silver Sneakers) available online to help people get started at home. Many people do these exercises with others, but remotely, such as over the phone or through Zoom. Second, get annual eye exams. These are important because they enable an eye doctor to identify and help people manage eye problems that are associated with falls (e.g., cataracts). Third, regularly check and ensure that environmental hazards are minimized (e.g., correct dim lighting, clear clutter) and that aids are readily available when needed (e.g., bathroom grab bars). Finally, self-assess risk factors for injurious falls and discuss that assessment with primary care providers. The CDC has a brochure that guides this assessment titled Stay Independent.

Q: How has education on fall prevention changed with the pandemic?

Prof. McMahon: During the pandemic, the need for prevention efforts have not changed they are still critical. However, several programs have paused because they rely on gatherings of six or more individuals in one location. Fortunately, education and fall prevention efforts can be done independently and at home. Also, some programs have successfully shifted to delivery via telephone or computer. For example, Juniper and Fairview have shifted the Tai Ji Quan balance program to Zoom. Hopefully, more fall prevention programs and efforts will adapt to COVID-19-related restrictions so they are accessible to all older adults with fall risk.

Q: How is your research working towards improving fall prevention in older adults?

Prof. McMahon: My research builds on the evidence that balance and strength physical exercises reduce falls. This evidence provides healthcare professionals with knowledge about which physical exercises to promote. However, despite efforts to disseminate this knowledge, most older adults do not perform these physical exercises. One reason for this is that little is known about which strategies motivate older adults to exercise regularly. Due to this, my research focuses on developing and identifying strategies that can be used by nurses and other healthcare professionals to help older adults stay motivated and include fall-reducing physical activities into their everyday life.

Siobhan McMahon is an associate professor in the School of Nursing and a cooperative member of Adult and Gerontological Health. Her research focuses on promoting health and wellness in older adults, especially those at risk of falling. McMahon develops community-based physical activity and fall prevention interventions for older adults. Her current study assesses the relative effects of behavior change strategies on older adults physical activity.

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Talking...with U of M is a resource whereby University of Minnesota faculty answer questions on current and other topics of general interest.

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Talking "Fall prevention in older adults through physical activity", with the U of M - Brainerd Dispatch

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Sep 22

Is Peloton Interactive Ready to Grow Even More? – The Motley Fool

Peloton Interactive (NASDAQ:PTON) has enjoyed surging demand as the coronavirus pandemic has prompted a boom for in-home exercise equipment. In the quarter that ended June 30, revenue soared 172% year over year to reach $607.1 million, and the company closed out the period with 3.1 million members -- up from a user base of 1.4 million in the prior-year period.

Impressive sales momentum and a business model that looks perfectly situated for the era of social distancing have translated into stellar stock performance. And the exercise innovator recently made moves that could spur more big gains for its share price.

A Peloton treadmill. Image source: Peloton.

Peloton recently announced it will be reducing prices for its core bike line from $2,195 to $1,895, or roughly 15%. The company also announced the Peloton Bike+, which costs $2,495 and includes a larger screen, improved speakers, and resistance levels that adapt automatically to workout programs.The company is also rolling out a new treadmill that's significantly less expensive than its current model -- while the existing Tread+ model costs $4,295, the upcoming Tread model will debut at $2,495.The Bike+ launched Sept. 9, and the Tread will debut late this year in the U.K. and next year in the U.S., Canada, and Germany.

While reducing the price of its base exercise bike and introducing a new premium bike will likely be catalysts for the company, it's the Tread that has the biggest potential to drive growth. It will put the company in much better position to grow its business in the category, and should pave the way for growth in high-margin subscription sales. While hardware is a core part of Peloton's business, its subscription-based content is a big part of the company's growth story and what makes the stock intriguing.

Introducing a lower-cost of treadmill will result in lower gross margins in the near term, but it could be hugely beneficial by boosting gross margins over time. The company's subscription content has its best gross margins by far (56.8% last quarter), so bringing new subscribers on board through less-expensive hardware has the potential for huge long-term earnings growth.

Peloton stock has already put up a stellar performance in 2020, with shares more than tripling for the year so far. The company has been growing sales at a rapid clip, but big gains in share price raise important valuation questions.

^SPX data by YCharts

The stock now trades at roughly 7.5 times expected sales for fiscal 2021 (which began July 1) and more than 300 times expected earnings. That would be an outrageously growth-dependent valuation for an exercise hardware company, but that's where the importance of the subscription service offerings and broadening its member base comes in.

Paid subscribers for the company's digital subscriptions rose 210% year over year in the quarter to reach 316,800 paid members, and it looks like more big growth is on the way. So far, the company is seeing impressive member retention for its subscription content platform: The average net monthly connected-fitness churn rate was just 0.52% in the fourth quarter and 0.62% in the last fiscal year.

If Peloton keeps adding subscribers at a healthy clip and retains them at a high rate (management expects churn of less than 1% this year), its current valuation leaves plenty of upside. The company is commendably making its products more accessible, and while that will result in a near-term contraction for margins, it will likely play a big role in landing new customers, paving the way for more explosive sales and earnings growth over the long haul.

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Is Peloton Interactive Ready to Grow Even More? - The Motley Fool

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Sep 22

A Devastating Car Accident Left This Entrepreneur Unable to Speak or Walk for Months. Here’s How She Rebuilt Her Life and Her Business. – Entrepreneur

September22, 20207 min read

Opinions expressed by Entrepreneur contributors are their own.

We are undergoing a seismic psychological shift from the sensory-rich normality of pre-COVID days. Were a tactile society,but now hugs and handshakes are off-limits, and almost everything is virtual. Our senses are experiencing a form of starvation and the effects are knocking many of us off balance.Studyafter study reiterates the conclusions of one of the earliest investigationsinto sensory deprivation, conducted in theearly 1950s atMcGillUniversity, which came to a dramatic early conclusion when subjects reported severely disrupted thought processes, uncontrolled visions and distressing hallucinations.

Related:How a Personal Mess Became a Passionate Message for This Entrepreneur

Because of Covid-19, many of us have also seen our cultural norms evaporate, leaving what appears to be a void in their place-a state of culture shock, which sparks a turbulent emotional cycle.We are all going through a version of this process now. The longer we resist the need to change, the harder becomes the journey to acceptance.

But theres an upside. The way we manage these twin attacks of culture shock and sensory deprivation can also have a profound effect for the better on our personal and business lives.

In my own experience, as CEO of a growing virtual business and as a survivor of a traumatic injury, I have faced isolation and culture shock in many forms.When the only choices were adapt or fail, I set myself a goal of rebuilding and improving rather than letting events overwhelm me. The lessons I was forced to learn are a useful example as we attempt to pivot in our business and personal lives around the fallout from the pandemic.

Just a few years after I founded my virtual PR agency, I was badly injured in a car accident. For a period of about eight months, I was unable to talk properly or walk without support. Overnight, I had become isolated physically and mentally and shaken to the core by the sudden changes to my life and the impact to my business. To some extent, what I went through then mirrors the experiences were all going through today.

Related:Is Covid-19 a Mental Health Tipping Point?

My first step towards recovery was to acknowledge that life had changed. That acceptance gave me permission to embrace the way I would need to adapt.

To keep the business afloat, I delegated much of my work, a task I would have found impossible before.Because I had to write down my ideas and instructions since I couldnt speak, collective discussion and teamwork became key strategies.

My colleagues became closer allies than ever before. Instead of just me setting goals for the clients, and the team supporting me, we, as a collaborative team, set well-defined goals around delivering the results our clients were paying us to achieve. Project management and accountability systems became far more importantand they also allowed flexibility around individuals different circumstances. We prioritized creativity while maintaining core disciplines of timeliness, accountability and courtesy. And it paid off. The clients saw stellar results, and the agency thrived.

What I discovered from this was the immense value of having a great set of people sharing a commitment to high standards, working with self-discipline and creativity to achieve a common goal.

As a CEO and a former attorney, I have an analytical mindset and am task-oriented, which lends itself to logic instead of creativity.My accident forced me to let go of the old ways,work within the limits of my innately human makeup flaws and all - and reawaken senses that enabled me tothink differently about my company.

Evolving the company into a new type of environment that was more intuitive and collaborative required a new way of thinking.To create and access that creativity in this time of change, we had to choose as a company to substantially shift the way we thought about work.I realized that we could tap into greater reserves of creativity by working with - not in conflict with - our natural instincts.

In addition to adapting, prioritizing, teamwork and collaboration onmy journey to rehabilitation, I looked inward. I used a number of techniques designed to recharge the creative spark and use my own inner resources to re-orientate towards a more intuitive, creative working style:

Panasonic, Toyota, IKEA, Beiersdorf, Bosch, General Mills, Goldman Sachs, Nike, Google, Intel, Royal Dutch Shell, SAP, Target, the UKs Parliament, and the US House of Representatives are among the organizations that have turned tomindfulness, meditation and movement programs toenhance employees senses of curiosity, openness and enthusiasm for continuous improvement. The payback is economic.Annual productivity improvements are estimated at $3,000 per employee. In fact,astudyconducted in a DowChemical company calculated potentialcompany savings of up to $ 22,000per employee based on average wages at the time due to reductions in stress and burnout and increases in workforce productivity.

Related:How to Strengthen Your Personal Resilience

Sports psychologists have long since understood the value of the imaginative exercise we call visualization.Visualizationis widely used by high performing athletes as well as business people, artists and academics toenvisage success and make it feel familiar and achievable to individuals.Studies such as PMCs 2016 paper, Thinking, Walking, Talking: Integratory Motor and Cognitive Brain Functionshow that people who imagine themselves flexing a muscle achieve actual physical strength gainsbecause they activate the same pathways in the brain that relate to the actual, real-life movement of the muscle.

Memorizationis often used in conjunction with techniques to help the brain remember and repattern the way it functions. Memorization is, of course, a classic conditioning technique used in advertising and marketing; its proven success should not be discounted as a method for adjusting to new situations. I used these techniques as I recovered from my accident to repattern the way I communicated by instilling in myself the innate discipline required to marshal my thoughts and re-establish normal speech and cognitive processes.

In Asia, movement has long been associated with the workplace as well as personal wellbeing.Organizations across the globe are starting to understand the health and productivity benefits of exercise.Onestudyshowed that not only does workday exercise improve well-being, but participants also reported a 72 percent improvement in time management and workload completed on days whenthey exercised.Even short bursts of movement boost productivity, which is whymany Japanese companies have mandatory exercise programs for employees.Research also indicates that when companies prioritize employee health and exercise, it becomes a big cost-saver over time. APricewaterhouseCoopersreporthasestimated that weight-related health issues cost the Australian workplaces $477 in absenteeism alone - plus a staggering $544 million in lower productivity presenteeism.

These techniques can help all business owners reinvent and enrich their company cultures and business practices both nowduring this time of collective sensory deprivation and culture shockand when we are finally able to put Covid-19 behind us.They helped me toachieve not just physical recuperation but also a new inner balance that enabled me and my business to survive and thrive in what previously seemed insurmountable difficulties. I discovered a better sense of wellbeing - and Im running a company thats thriving in the teeth of todays difficulties.

Valerie Chan will be presenting on the topic how to thrive beyond a virtual culture at TedX Farmingdale on October 10th, for more information, click here.

View post:
A Devastating Car Accident Left This Entrepreneur Unable to Speak or Walk for Months. Here's How She Rebuilt Her Life and Her Business. - Entrepreneur

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