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Fitness centers feel the heat as August marks 5 months since COVID-19 closed their doors – News 12 Westchester
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August marks five months since COVID-19 closed fitness centers.
Beth Chamberlin, who owns Nyack Boot Camp in Nyack, says she feels as if she is forgotten.
"We aren't hearing anything, haven't gotten any indication. We're literally going month to month," she says.
The PPP loan that provided eight weeks of financial assistance is no match for the five months and counting that gyms have been closed. Even with a pivot to virtual workouts, she's seen a 15% decline in memberships.
Fitness centers struggling to survive are now fighting back with a $500 million class-action lawsuit.
But for Lifeplex Health Club in Monsey, the lawsuit comes too late. It is closing for good after 23 years in business.
Initially in phase four, Gov. Cuomo pulled fitness center reopenings at the last minute due to worries the ventilation systems would recirculate the virus. Those in the industry say physical fitness is key to fighting the pandemic.
Read More..Strive to Thrive contest resumes after OhioHealth Ontario Health & Fitness reopens – Richland Source
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MANSFIELD After 10 weeks of being on pause, the Strive to Thrive contest will resume on Aug. 10 and close out the final three weeks of the competition.
In March, the competition came to an abrupt and unexpected halt due to COVID-19 shutting down many facilities, gyms included.
While Gov. Mike DeWine allowed gyms to reopen starting May 26, OhioHealth Ontario Health & Fitness Center did not reopen until July 22.
Being part of OhioHealth, they were looking at the larger picture for the hospital system itself, and during the time that we were shut down a lot of our staff were redeployed to assist with other things that were going on in the hospital like temperature checks at the doors and just helping with a lot of those other kinds of things that weren't really positions or jobs that needed to be done, said Carol Mabry, program coordinator for the Ontario Health & Fitness Center.
The Strive to Thrive competition will resume with seven contestants, two officially dropping out due to not wanting to put their families or themselves at risk.
Contestant Eddie Gallo cant wait for the contest to resume after successfully getting his diabetes under control with the help of the competition.
It's gonna be tough, I think, he said. You don't have to have that initial soreness and stuff all over again that youve already gotten accustomed to, so it'll be a little adjustment. Ill just be glad to get back to the gym and have that opportunity to use the equipment and be with (his trainer) and have a little bit of insight and encouragementhopefully keep things on track for the rest of the year.
The weight loss competition inspired by NBCs The Biggest Loser consists of weekly personal training sessions, nutritional education and group competitions. One major difference, however, will be that no one will be eliminated.
All contestants have received personal training sessions, a FitBit and a free membership to OhioHealth training facilities from Jan. 6 to (now) Aug. 24. An overall winner will be named based on his/her body composition analysis using OhioHealth's InBody 230.
Contestants were given the option to take a yoga or spinning class during the Strive To Thrive March community event.
The winner will receive a year-long membership to OhioHealth training facilities.
Gallo has never been interested in winning and already plans on getting a gym membership if he loses due to being more comfortable and active in that setting.
Ive got a little bit of equipment at home but it just seems like there's too much going on, or something that distracts you or somebody else's schedule intervenes and we don't really have the time to dedicate to doing it at home, Gallo said. So its almost like that thing where you need to go to that other place to make yourself be accountable for making it worthwhile. Its one of the reasons I've missed the gym so much during that time.
Below are the contestant standings the last time measurements were taken on March 15. We'll update the standings with the remaining contestants the week of August 17.
Since reopening the gym, Mabry shes seen an increase in membership and even their personal goal of reaching 100 visits a day.
We rolled out with a small schedule. We have to limit the (group class) sizes to nine people, so that we can make sure everybody's able to socially distance. But we definitely saw an increase just the last couple of days once classes started back up, versus the week and a half prior.
Although the competition wont get to end the way they pictured, Mabry is excited to get the remaining contestants back on track.
We're thrilled that the fitness center is reopened and that people are starting to come back in and that most of the Strive contestants are going to be coming back in to get back on track or continue on their journey, because some have done a good job, Mabry said.
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Strive to Thrive contest resumes after OhioHealth Ontario Health & Fitness reopens - Richland Source
This 74-Year-Old Woman Went Viral for Her Remarkable Fitness Transformation – Yahoo Lifestyle
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Photo credit: Joan MacDonald - Instagram
From Men's Health
Theres no age limit on beginning to prioritize your health and well-being. For Joan MacDonald, motivation to strengthen her body came two years agowhen she was over 70.
Now at 74 years old, Joan has gone viral for her incredible fitness journey, amassing a following of more than 800,000 fans on Instagram. On her page, her bio has a single simple phrase: You cant turn back the clock but you can wind it up again.
Joan's coach is actually her daughter Michelle MacDonald, who is a professional trainer. On her Instagram, Joan posts countless videos from the gym doing impressive exercises for someone even half her age. From crushing bicep curls t0 doing hip thrusts, Joan does it all. And working on her physique with her daughter has taught Joan valuable lessons you can take straight to the gym.
Recently, for instance, Joan published a popular post addressing the importance of gym style as a motivating factor. Addressing her personal experience, she writes that she hated trying on clothes prior to starting training, and used to wear baggy shorts and shirts 24/7. When her daughter insisted she buy new workout clothes for her fitness journey, Joan noticed a sudden shift.
Story continues
When I saw myself in flattering clothes in cute colors, I could see that my inner dialogue had to go, she writes on Instagram. I actually had muscles! I actually had a good shape taking form! I felt so good inside to see that in those new clothes.
Joan adds that though style is often seen as trivial, its actually a great motivational tool and has a powerful impact on self-worth. When you feel you look good, you start to treat yourself with more kindness.
If I can learn that lesson in my seventies you can too, she writes. Now you wont catch me heading to the gym (or my living room, as the case may be) without taking the time to chose a favorite outfit. My daughter tells her clients, You have to invest the same love and compassion for yourself at the start of your transformation that would to your own daughter if she was in your shoes."
"You would encourage her, compliment her on her successes no matter how small, and you would treat her to some workout clothes that were flattering, wouldnt you? So learn to do that for yourself, and replace that negative inner dialogue with a positive one. Now Im sharing this with you.
The advice to prioritize self-worth, compassion and inner strength rather than focusing on a number on the scale is a healthy, sustainable way to approach fitness. And Joan doesnt want anyone to wait to start treating themselves kindly.
Please dont wait til youre perfect to take pride in yourself, Joan writes. You have to already see your perfection, your effort and your courage today. Love yourself enough to change, and show yourself that love daily.
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This 74-Year-Old Woman Went Viral for Her Remarkable Fitness Transformation - Yahoo Lifestyle
Gritstone Climbing and Fitness LLC hosts grand opening – WBOY.com
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MORGANTOWN, W.Va. Gritstone Climbing and Fitness held its grand opening Saturday in the Sabraton area of Morgantown where residents could check out the facility seeing what they have to offer.
Owners of Gritstone Climbing and Fitness say are building West Virginias premiere climbing facility with roped climbing, lead, speed, bouldering, youth climbing, and more. The owners said the design and idea of the facility has been in the works for the last three and a half years. The climbing gym offers more than just a place of exercise, it also offers feel of a cultural center and recreational type facility while making new friends.
Climbing components of what we have, we have these gorgeous tall, 50-foot-tall walls. We have a variety of rope climbing, top rope climbing, lead climbing, and on belay climbing, we have bouldering, said John Burkhart, Owner and General Manager of Gritstone Climbing and Fitness LLC.
The gym also offers a weight room, yoga studio, and also a kids climbing walls with youth programing. Sweet Southern Smoke set up in the parking lot with their BBQ items for those who came out to the opening providing a warm meal.
Gritstone is a cultural center as well and a hub of education and activity. So, we have plans to bring, for youth we have youth camp, recreational climbing clubs, competitive climbing programs that we are building. we have adult fitness and exercise programing, and a yoga program. Also interested in bring cultural activities like speaker series and educational seminars to the facility, said Burkhart.
Owners of Gritstone Climbing and Fitness said patrons were excited entering the facility and were ready to start climbing the walls.
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Gritstone Climbing and Fitness LLC hosts grand opening - WBOY.com
Bear of the Day: Planet Fitness (PLNT) – Zacks.com
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Planet Fitness (PLNT - Free Report) reported weaker second-quarter 2020 results, as earnings and revenues both missed the Zacks Consensus. The top and the bottom lines also declined sharply year over year owing to the coronavirus pandemic.
Subsequently, the company has withdrawn its 2020 guidance due to the uncertainty tied to the crisis.
Quarterly Details
On August 4, Planet Fitness reported an adjusted loss per share of 32 cents, wider than the Zacks Consensus Estimate of a loss of 17 cents. In the prior-year quarter, the company had reported adjusted earnings per share of 45 cents.
Quarterly revenues of $40.2 million missed the consensus mark of $43.3 million by 2.5%. The top line also declined 77.9% from the year-ago quarter primarily due to the weak performance across Franchise, Corporate-owned Stores and Equipment segments.
Franchise revenues fell 70.8% year over year to $21 million. The Corporate-owned Stores segments revenues declined 76.3% year over year to $9.4 million. In the Equipment segment, revenues declined 86% year over year to $9.8 million owing to lower equipment sales to new and existing franchisee-owned stores.
Moreover, EBITDA in the Franchise segment declined 92.9% year over year to $3.5 million. The decline was primarily attributed to temporary shutdowns owing to COVID-19. At the Corporate-owned stores segment, EBITDA fell 135% year over year to ($6.3) million. EBITDA in the Equipment segment declined 92.2% year over year to $1.3 million.
Total adjusted EBITDA at the end of the second quarter deteriorated to ($9.3) million from $76.5 million in the year-ago quarter.
The Technical Outlook
My colleague Jeremy Mullin wrote about PLNT as the Bear of the Day in early May right before their Q1 report, as downward analyst estimate revisions ahead of that event had already taken the stock to the cellar of the Zacks Rank.
Here's what he observed at the time when shares had bounced hard in April and were still trading near $60...
Planet Fitness is a Zacks Rank #5 (Strong Sell) that is one of the leading franchisors and operators of fitness centers. The stock fell over 70% after all the gyms in the country were closed due to COVID-19. However, with the potential for a reopen of gyms and the economy it bounced significantly, moving up over 170%.
Now that the run higher has stalled at technical resistance, it looks like the stock could fall again.
Overview of Company
The Hampton, New Hampshire company has over 14 million members and 2000 stores in 50 states. PLNT is valued over $5 Billion and has a Forward PE of 52. This high valuation gives the stock a Zacks Style Score of F in value.
Gyms Closed
The big issue the company faces is that its business is closed due to COVID-19. This obviously is hurting the company as it cant collect the revenue from members that are typically going to the gym. The company has frozen all memberships in April, which means the quarter will essentially have no member revenue if they dont open soon.
While there has been momentum for economies to open, gyms are tricky in a COVID environment. Investors should question whether people will feel comfortable going back to a place where sweat droplets are essentially everywhere.
Technical Resistance
The March lows brought PLNT down to $23.77 from $88.77 the month before. Those lows were a great buy, as the stock has rallied all the way to the mid-$60s in the recent weeks. However, the move has stalled at a 61.8% Fibonacci retracement, which happened to be lined up with the 200-day moving average.
The stock could find support around the $50 level, but a break of the recent momentum could bring the April lows of $40 into play.
(end of excerpt from Jeremy's May 1 article)
Planet Fitness may become a routine again in workout enthusiasts' lives, but right now the company numbers aren't pulling their weight. When analysts have more visibility on gym membership sales and profits, their estimates may stop going down. The Zacks Rank will let you know.
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Bear of the Day: Planet Fitness (PLNT) - Zacks.com
Welcome to "The Woods": New 20-acre fitness park in Benton Harbor, MI – WNEM Saginaw
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Welcome to "The Woods": New 20-acre fitness park in Benton Harbor, MI - WNEM Saginaw
UMF Fitness and Recreation Center to reopen on limited basis on Aug. 12 – Daily Bulldog
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Ben White, director of the UMF Fitness and Recreation Center.
FARMINGTON - The University of Maine at Farmington Fitness and Recreation Center is pleased to announce that after a recent shutdown due to COVID-19, it will reopen, on a limited basis, to the campus and local communities beginning Wednesday, Aug. 12.
The facility will be open Monday thru Friday from 6 a.m.-1 p.m. and 3 p.m.-8 p.m. It will be closed Saturday and Sunday. It will also be closed Tuesday, Aug. 18, Monday, Aug. 24, and Tuesday, Sept. 1, for COVID-19 testing for incoming students, faculty and staff.
We are so excited we are able to open our doors again to the campus and local community, said Ben White, director of the UMF Fitness and Recreation Center. As with so much of life these days, there are a host of things that have changed, including new safety measures and protocols, but this is a positive first step."
Initial openings will include: strength and cardio areas, group fitness, one-to-one personal training and Mainely Outdoors gear rental.
In keeping with its mission to promote personal fitness and a healthy lifestyle, the FRCs opening will make the health and safety of its patrons and staff its first priority.
Access to the facility will require that all individuals follow State of Maine regulations and UMaine System guidelines, including wearing an appropriate face mask/covering that covers the nose and mouth.
In addition, individuals:
For more information and a complete list of safety measures and protocols, visit: http://www2.umf.maine.edu/frc/frc-reopening-information/
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UMF Fitness and Recreation Center to reopen on limited basis on Aug. 12 - Daily Bulldog
UMF Fitness and Recreation Center reopens on a limited basis Aug. 12 – The Bethel Citizen
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FARMINGTON The University of Maine at Farmington Fitness and Recreation Center has announced that, after a recent shutdown due to COVID-19, it will reopen, on a limited basis, to the campus and local communities beginning Wednesday, Aug. 12.
The facility will be open from 6 a.m. to 1 p.m. and 3 to 8 p.m. Monday through Friday. It will be closed Saturday and Sunday. It will also be closed Tuesday, Aug. 18, Monday, Aug. 24, and Tuesday, Sept. 1, for COVID-19 testing for incoming students, faculty and staff.
We are so excited we are able to open our doors again to the campus and local community, said Ben White, center director. As with so much of life these days, there are a host of things that have changed, including new safety measures and protocols, but this is a positive first step.
Initial openings will include strength and cardio areas, group fitness, one-to-one personal training and Mainely Outdoors gear rental.
In keeping with its mission to promote personal fitness and a healthy lifestyle, the FRCs opening will make the health and safety of its patrons and staff its first priority.
Access to the facility will require that all individuals follow state regulations and UMaine System guidelines, including wearing an appropriate face mask/covering that covers the nose and mouth.
In addition, individuals:
Must not have visited a location within the past 14 days that is subject to state quarantine requirements.
Must not have been in close contact within the past 14 days with a person known to have COVID-19. Close contact is defined as within six feet for at least 15 minutes.
Must not have any of the following symptoms: fever or chills, cough, shortness of breath or difficulty breathing, body aches, headache, new loss of taste or smell, sore throat.
Must have a temperature under 100.4 degrees. Temperatures will be taken at the door, prior to entry.
For more information and a complete list of safety measures and protocols, visit: http://www2.umf.maine.edu/frc/frc-reopening-information/ .
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UMF Fitness and Recreation Center reopens on a limited basis Aug. 12 - The Bethel Citizen
Live Workouts on POPSUGAR Fitness’s Instagram, Week of 8/10 – News Lagoon
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With Simon Cowellon medical leave, Americas Got Talent is injecting some temporary new blood into its judging panel.
TVLine has learned that Cowells former American Idol discovery, Kelly Clarkson, is set to fill his seat alongside fellow judges Howie Mandel, Heidi Klum and Sofia Vergaraduring this weeks inaugural live shows.
In a tongue-in-cheek statement, the Kelly Clarkson Show host (and recent Daytime Emmy winner) said, My friend, Simon Cowell, is doing better now but was in an accident and wont be able to make Tuesday and Wednesdays live shows for AGT.But no worries America, someone far wiser, cooler, and hotter is taking his seat! The unbelievably amazing Kelly Clarkson Youre welcome in advance!
Cowell broke his back on Saturday whiletesting his new electric bike in the courtyard of his Malibu, Calif. home. He was rushed to the hospital, where he underwent a five-hour surgery.He is expected to make a full recovery.
Some good advice, if you buy an electric trail bike, read the manual before you ride it for the first time, Cowell tweeted late Sunday, before adding, Thank you to everyone for your kind messages.And a massive thank you to all the nurses and doctors. Some of the nicest people I have ever met.
Cowells injury the latest setback to befall Americass Got Talents current 15th season. After a months-long shutdown due to COVID-19, the summer smash resumed productionin late June albeit with a number of new safety precautions in place.AGT relocated from its lavish Hollywood auditorium venue to an outdoor setup in Simi Valley designed to resemble a drive-in movie theater, with Cowell, Mandel, Klum and Vergara now seated an appropriate distance from one another. Additionally, the number of Judge Cuts episodes was trimmed from four to just one.
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Live Workouts on POPSUGAR Fitness's Instagram, Week of 8/10 - News Lagoon
How Born Primitive Supported Local Gyms Amidst a Pandemic By Pledging $1.5 Million In Gift Cards – GlobeNewswire
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VIRGINIA BEACH, VA, Aug. 10, 2020 (GLOBE NEWSWIRE) -- The COVID-19 pandemic has created vast economic challenges for practically everyone but some industries are feeling this more than others. Among the hardest hit businesses are gyms and fitness centers, which are believed to be an area where the virus can spread easily.
Many gym owners have been forced to shut down their facilities for months. Those in states like Arizona have faced an economic whiplash, initially given the go-ahead to reopen, then forced to shut down again as local cases spiked.
Needless to say, gym owners, fitness trainers and others employed in the industry have been struggling. Even iconic fitness chains like 24 Hour Fitness have declared bankruptcy and announced permanent closures of locations across the country.
Fortunately, companies in related niches are taking notice such as active duty-owned fitness apparel brand Born Primitive, which recently stepped in to support local gyms by offering $1.5 million in gift vouchers to gym members.
Stay For May
As soon as gyms started closing due to the pandemic, they started bleeding memberships, explains Bear Handlon, co-founder of Born Primitive. This was devastating for the gyms. A lot of them were immediately in a position where they were just trying to keep their heads above water.
Recognizing the significant threat the industry was facing, the fitness and CrossFit apparel brand developed a campaign entitled Stay For May. Targeted at gym owners, the idea of the campaign was to help local gyms offer a compelling reason for their customers to retain their memberships, even in the midst of the pandemic.
This campaign was the sequel to our Back the Gyms stimulus initiative, which allowed us to ultimately contribute over $186,000 to local gyms all across America. However, we soon realized what was more important for gym owners was for their customers to keep their memberships. So we pivoted the campaign and took a different approach that attempted to incentivize those who were on the fence about things to stick with their gym for a few more months, says Handlon.
The Stay for May initiative aimed to directly help struggling gyms by offering gift vouchers to patrons who kept their gym membership during the month of May. The gyms themselves didnt have to pay anything instead, the money for the vouchers came directly from Born Primitive and its partners.
By offering gift vouchers from various, fitness-oriented brands that gym users would be interested in, local gym owners could give their customers a reason to not cancel their memberships. It was also easy for gym owners to implement. The gym owner simply needed to share a link with their members. From there, the participating brands were able to deliver the gift vouchers instantly via email.
The Power of a Partnership
To execute the Stay for May campaign, Born Primitive partnered with O2 Natural Recovery Drink. Together, they recruited two additional brands Bear Komplex and Puori in an effort to spread the word and secure additional incentives for gyms.
The $1.5 million in gift vouchers we were able to distribute from Born Primitive was an astonishing amount. But Im incredibly pleased that we made the decision to partner with other brands that raised the total amount of support we were able to provide to over $6 million! Handlon notes. I think that really made an impact in getting more people to stay.
Each brand chipped in by providing a $25 gift voucher to each gym patron, who could then use the voucher at their respective websites. Because each brand focuses on fitness products, the vouchers were a natural fit for gyms and their members.
We will never be able to actually quantify how much of an impact this campaign had on persuading people to keep their memberships, but most importantly, we wanted the gym owners to know they werent alone in this. We wanted to use our brand platform to support them because these local gyms are the foundation of the entire community, and we owe it to them. We are stronger together, Handlon says.
This mindset is not new for Born Primitive, a brand with a history of giving back since they were founded just a few years back. Prior to this campaign, Born Primitive donated over $500,000 to a variety of charities in only four years time charities that supported cancer research and prevention, adaptive athletes, military- and first-responder communities and COVID-relief efforts.
As a business, weve said from day one that we have to use our platform to give back. We need to be a part of something bigger than ourselves. That is something we will never waiver on, Handlon says.
Looking Forward
Even with widespread support for initiatives like Stay for May, many fitness centers and local gyms face an uncertain future. We dont know what the immediate future looks like, especially given the recent uptick in COVID-19 cases in some areas, Handlon admits.
But if we lose our gyms, we lose an essential place for people to improve themselves and get on track for healthier, happier lives. Even when theyre deemed non-essential, we cant lose sight of how big of an impact for good these places can have.
For the time being, at least, fundraisers and programs that encourage customer loyalty are helping ensure that many gyms will still be there when their patrons are able to return.
Media DetailsName: Bear HandlonCompany Name: Born PrimitiveWebsite: https://bornprimitive.com/Email: bear.handlon@bornprimitive.comTelephone: (757) 301-6514
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